Which of the following statements is true about the attempts to rein in popular music?
A. Most attempts happened in the 1950s and 1960s.
B. Concerns over lyrics in the mid-1980s had no effect on the music industry.
C. Before rock-and-roll music, there were no clashes between older and younger
generations over music.
D. Gangsta rap was embraced by middle-class white adults as an excellent way for their
children to learn about inner-city life.
E. None of the above options is correct.
Which of the following is true about the growing use of “talking head” pundits on cable
news networks?
A. Pundits have charisma and opinions, but are often weak on facts.
B. It makes an effort to target “niche” news audiences rather than a larger general
audience.
C. The return to partisan news could be seen as a return to journalistic practices of the
seventeenth and eighteenth centuries.
D. The use of pundits is a less expensive strategy for filling the twenty-four-hour news
cycle.
E. All of the options are correct.
The game show Wheel ofFortune is an example of __________
A. off-network syndication
B. first-run syndication
C. fringe time
D. an O & O
E. hybrid syndication
The Radio Corporation of America (RCA) was formed after World War I to give the
United States an early worldwide monopoly over radio broadcasting.
A. Lamented influence of PR profession on modern life
B. Convinced women that cigarette smoking was publicly acceptable
C. Helped open the PR profession to women
D. Transformed image of millionaire John D. Rockefeller, Sr.
1) Ivy Ledbetter Lee
2) Edward Bernays
3) Walter Lippmann
4) Doris Fleischman
Historically, one controversial use of the association principle in advertising is
.
A. large corporations trying to pretend they are smaller, friendlier companies
B. women being portrayed as sex objects to be awarded to men who use a particular
product
C. the use of celebrities to sell products
D. commercials playing on the insecurities of consumers to make them think a product
can reduce that anxiety
E. the placement of brand-name products in television programs and movies
Which of the following statements about cross-platform media convergence is false?
A. A primary goal is to maximize profits.
B. A common result of this kind of convergence is using fewer employees to generate
content for multiple outlets.
C. It can involve a single company owning various media holdings, such as radio
and television stations, Internet service providers, and cable television systems.
D. A primary goal is to offer more choice to media consumers.
E. None of the statements is false.
The most advanced form of collective intelligence in gaming is__________ .
A. advergames
B. modding
C. MMORPGs
D. blogging
E. None of the above options is correct.
Which statement best indicates how inventors and government offices were able to
establish who was responsible for early developments in radio technology?
A. Patents clearly indicate who invented what piece of technology first.
B. Only Italians and Americans were interested in early broadcasting.
C. Inventors respected other inventors out of a sense of professional courtesy.
D. The early days of radio were heavily regulated, and therefore clearly documented, by
government officials.
E. Simultaneous and independent discoveries, along with competing claims for patents,
often had inventors going to court over their inventions.
Which of the following statements is true about the unsolicited commercial e-mail
known as spam?
A. Most companies have stopped using it because consumers find it annoying.
B. It now accounts for more than 85 percent of e-mail messages.
C. It is the only way advertisers can use the Internet to attract customers.
D. It is the dominant format of Web advertising.
E. None of the above options is correct.
Publicity is information a person, company, or institution pays to have published or
broadcast in the news media.
Which of the following eras of journalism best represents the historical arrival of
newspapers as a mass medium?
A. Penny press
B. Partisan press
C. Literary journalism
D. Interpretive reporting
E. None of the above options is correct.
Which statement about the relationship between blogging and traditional newspaper
news is true?
A. Bloggers are increasingly following the lead of traditional newspapers.
B. Traditional newspaper news remains unchanged despite the influx of Internet
bloggers.
C. After expressing concern and opposition to blogging as news, many newspapers
are promoting their own blog presence.
D. No blog has been able to gain credibility or garner a significant readership.
E. All of the options are true.
A catch-upservice __________
A. lets you watch episodes after they air on TV
B. is an online fan site with plot descriptions
C. refers only toDVD players
D. usually refers to something you see in a movie theater
E. None of the above options is correct.
The first home television game, called Odyssey, was developed by__________.
A. Ralph Baer
B. Nolan Bushnell
C. Magnavox
D. Thomas T. Goldsmith and Estle Ray Mann
E. Shigeru Miyamoto
A major difference between sound recordings made by Emile Berliner and those made
by Thomas Edison was that__________ .
A. Berliner’s disks were flat
B. Edison’s disks could be mass produced
C. Edison’s disks were coated with lamp black
D. Berliner’s disks were made of vinyl
E. None of the above options is correct.
Some members of the U.S. Government wanted to charge the founder of WikiLeaks,
Julian Assange, with .
A. computer fraud for hacking into the cell phones of crime victims
B. computer fraud for running a scam posing as a deposed Nigerian prince
C. espionage for publishing the Pentagon Papers
D. espionage for releasing thousands of confidential U.S. embassy documents online
E. None of the above options is correct.
Mary Pickford was able to start United Artists because
A. early Hollywood was known for respecting women and promoting their careers as
producers, directors, and studio executives
B. Adolph Zukor wanted more studios competing to make films
C. she had become very popular with audiences and influential in the industry
D. she was born into a wealthy family
E. she was an award-winning director
Economies of scale .
A. provide incentives for producers to operate at high volumes to reduce the cost of a
product
B. discourage global marketing of successful products
C. provide cheap means of losing weight
D. explain why print media easily travel across national borders
E. only exist in noncapitalist economic systems
A public relations firm looking to make full use of the Internet can .
A. encourage clients to use social media tools like Facebook and Twitter to interact with
audiences
B. edit Wikipedia entries for its client’s benefit
C. hire apparently independent bloggers to promote products
D. create a blog where corporate executives can report company news and share their
own observations
E. All of the options are correct.
Section 315 of the 1934 Communications Act requires broadcast stations to .
A. cover all sides of a controversy
B. give all qualified political candidates an equal opportunity to obtain airtime
C. provide response time for individuals attacked in a broadcast editorial
D. provide educational programming for children
E. serve the public interest of their audiences
Why did the Federal Trade Commission set new rules about PR blogging in 2009?
A. It was concerned about the use of sexually explicit images.
B. It was worried about company representatives altering Wikipedia entries.
C. It was concerned about “mom bloggers'” offering advice about consumer products
while secretly getting money and gifts from the companies they reviewed.
D. It didn’t like the fact that some companies had Facebook pages.
E. It was concerned that some politicians were using social media like Twitter to seem
more warm and friendly when they were really cold and distant.
According to your textbook, which of the following is a consequence of the quick
development of new technologies in the digital era?
A. We no longer use older technologies like the radio.
B. Cyberbullying and phishing have spread.
C. Traditional leaders in communication have even more control over information.
D. Traditional leaders in communication have lost some control over information.
E. None of the above options is correct.
The turning point that led to the end of major record labels employing white performers
to cover black rock-and-roll artists’ songs occurred with which event?
A. Ray Charles had a No. 1 hit covering a country song in 1962.
B. The Marvellettes scored a No. 1 hit with “Please Mr. Postman” in 1961.
C. Little Richard had a hit, “Tutti-Frutti,” in 1956.
D. Lauryn Hill covered Frankie Valli’s old tune “Can”t Take My Eyes Off of You” in
E. None of the above options is correct.
In the 1950s and 1960s, Disney was marked by .
A. legal trouble
B. corporate diversification
C. global expansion
D. economic turmoil
E. corporate shake-ups
Which is a term that describes what happens when one society exports an
overwhelming surge of media images that strongly influence everything from fashion
styles to views of morality?
A. Cultural imperialism
B. Oligopoly
C. Consumer choice
D. Narrative storytelling
E. Monopoly
Which term best describes the financial arrangement that most TV producers and movie
studios enter into to make prime-time TV shows?
A. Prime Time Access Rule
B. Above-the-line costs
C. Below-the-line costs
D. Economy of scale
E. None of the above options is correct.
The first textbook for public relations, Crystallizing Public Opinion, was written
by .
A. Ivy Ledbetter Lee
B. John Burke
C. Walter Lippmann
D. Edward Bernays
E. P. T. Barnum
Within the magazine publishing industry, the department that usually produces the
nonadvertising content of a magazine is known as the .
A. advertising and sales department
B. production and technology department
C. editorial department
D. circulation and distribution department
E. table of contents department
In 1970 the FCC created the__________ , which “constituted the most damaging attack
against the network TV monopoly in FCC history.”
A. Prime Time Access Rule
B. must-carry rules
C. access channels
D. Financial Interest and Syndication Rules
E. None of the above options is correct.
What does the textbook suggest is the best way to approach media literacy and media
criticism?
A. Learn as much as you can so you can sit on the sidelines and criticize effectively.
B. Understand the various types of media so you can participate in the process of
helping them live up to their democratic potential.
C. Examine mass media through a careful critical process.
D. Both the “learn” and “examine” options are correct.
E. Replace cynical perception of the media with genuine criticism.
Despite Amazon’s attempt to jump-start the e-book market with the Kindle device, it is
the slowest-growing segment of the book publishing industry.
Mega-agencies are not seen as a threat to the independence of smaller advertising firms.
The 1996 Telecommunications Act encouraged mergers and joint ventures among
phone companies and cable operators.
After completing its first five television episodes, an independently produced TV
program no longer requires deficit financing to fund its production.
Cinema verit is a style of documentary filmmaking that closely resembles a big-budget,
high- gloss Hollywood feature.
Commercial radio broadcasters once demanded government regulation because of
technical interference and competition from smaller amateur stations.
With the exception of Mary Pickford, the early studio moguls who ran Hollywood were
mostly men.
Like television shows, books, and comics before them, electronic games have also
inspired movies.
The hypodermic-needle model is sometimes also called the magic theory.
The success of Star Warshad no effect on the business strategies of major studios going
forward.
To become a mass medium, the early silent films had to offer what books achieved: the
suspension of disbelief and stories that engaged an audience’s imagination.
Before rock and roll, the music industry distinguished pop chartsfeaturing mostly white
musicfrom R&B, or __________chartsfeaturing mostly black music.
In 1903, Edwin S. Porter introduced the genre with The Great
Train Robbery.
Women currently outnumber men by more than three to one in the public relations
profession.
In media research, the is the idea that heavy television viewing leads
individuals to perceive reality in ways that are consistent with the portrayals they see on
television.
As of 2011, there are still no African American directors in mainstream Hollywood.