A. Mass market paperbacks
B. Reference books
C. Textbooks
D. Trade books
1) Art and travel
2) Encyclopedias
3) El-hi
4) The instant book
In 1972, the FCC required cable systems to provide and fund a tier of__________
dedicated to local education, government, and the public.
A. DBS services
B. must-carry rules
C. access channels
D. pay-per-view channels
E. superstations
Which of the following statements about the music industry and the Internet since the
year 2000 is true?
A. Musicians and music companies are afraid to use the Internet to market new music.
B. No one will spend money for music if they can download it for free.
C. Artists who use the Internet to generate a fan base can improve their chances of
being signed by a major label.
D. No musicians have experimented with bypassing record labels and selling their
music directly on the Internet.
E. None of the above options is correct.
The key development that allowed for the transition to the digital age was__________.
A. the ability to translate images, text, and sounds into binary code
B. the telegraph
C. the ability to broadcast voices, music, and other sounds via the radio
D. television
E. None of the above options is correct.
Maze games like Pac-Man fit into the __________genre.
A. adventure
B. action
C. role-playing
D. strategy
E. casual games
Objective journalism as championed by Adolph Ochs and the New YorkTimes was
particularly good at .
A. helping readers understand the complexities of the modern age by offering insightful
analysis and context
B. moving the practice of journalism out of the realm of sensationalism
C. exploring journalism’s ties to storytelling by adopting a more literary model
D. appealing to working-class readers
E. All of the options are correct.
Yellow journalism is .
A. a journalism term from the 1950s for small-town papers and reporting styles
B. a journalism term for federally funded newspaper archives in the 1960s and 1970s
C. a journalism trend that began in the late 1800s stressing profit and featuring human-
interest stories, crime news, and large headlines
D. a 1980s industry term for PR-generated stories
E. journalism written by journalists afraid to challenge public or political leaders
Which of the following is not one of the basic criteria of newsworthiness?
A. Human interest
B. Proximity
C. Timeliness
D. Conflict
E. Consensus
Hugh Hefner’s Playboy magazine became an instant success in 1953, thanks in part
to .
A. an expensive TV ad campaign
B. sending free copies to one million male college students
C. articles that criticized divorced and working women
D. a nude calendar foldout of Marilyn Monroe
E. insightful feminist articles
In experiments, subjects are picked for each group through , which simply
means that each subject has an equal chance of being placed in either group.
A. random assignment
B. hypotheses
C. control groups
D. scientific method
E. surveys
The case in 1952 determined that film should be protected as a form of free
speech.
A. Burstyn v. Wilson
B. Mutual v. Ohio
C. New YorkTimes v. Sullivan
D. Progressive
E. Pentagon Papers
Which statement about the Sedition Act of 1798 is true?
A. It was passed to silence editorials encouraging the country to take part in a pending
war.
B. It was used to prosecute newspapers that criticized the political party that controlled
the
presidency and Congress.
C. It was renewed over and over again by several presidents after Adams.
D. No U.S. governments after 1801 again tried to limit dissent about a war by passing a
law making it a crime.
E. Its excesses actually helped bolster public support for taking rights away from a free
press.
A. This director’s editing techniques redefined suspenseful drama.
B. This director was a popular actor first.
C. This director made EasyRider, which tapped into baby-boomer anxieties.
D. This director made the controversial epic The Birth of a Nation.
E. This director’s films inspired blaxploitation movies.
When a media business relies on indirect payments for most of its revenue, consumers
tend to
A. become commodities to be ‘sold” to advertisers, who are the real clients
B. become completely unimportant
C. have the ability to communicate their preferences immediately
D. have the power to determine the type of advertising used
E. None of the above options is correct.
Postmodern values include which of the following?
A. A belief in rational order
B. Working efficiently
C. Diversity and fragmentation of cultural styles
D. Rejecting tradition
E. None of the above options is correct.
Early European magazines were oriented toward .
A. broad political commentary
B. discussions of women’s issues
C. medical and health advice
D. hunting and fishing tips
E. recent news
Which of the following is not a way in which convergence with the Internet (online
journalism) is redefining how newspapers operate?
A. More and more readers go online for news rather than subscribing to a traditional
paper.
B. Online news is speeding up the news cycle, with constant publishing pressure rather
than a daily deadline.
C. Bloggers can have great influence on the news that is covered by traditional
newspaper operations.
D. Newspapers are developing Web sites and other online services.
E. Traditional newspaper reporters and editors are fully embracing their online
responsibilities.
What did the California Center for Public Health Advocacy hire a PR firm to help them
do?
A. To help pass legislation banning soda and junk food from public schools
B. To help pass legislation banning smoking in restaurants
C. To help pass legislation requiring thirty minutes of exercise a day
D. To help pass legislation banning the sale of foie gras
E. None of the options is correct.
Which of the following is an example of a consumer magazine?
A. Progressive Grocer
B. Dakota Farmer
C. Dairy Herd Management
D. Advertising Age
E. O: The Oprah Magazine
The term __________ describes how interactive game experiences are being embedded
to bring competition and rewards to everyday business processes.
A. modding
B. gamification
C. advergame
D. misogyny
E. gamespeak
Ivy Ledbetter Lee believed that facts .
A. should not be manipulated or interpreted in any way
B. should be avoided at all costs and it was better to deceive the public
C. were elusive and malleable, begging to be forged and shaped
D. were completely uninteresting to a public that just wanted to be entertained
E. None of the above options is correct.
Which of the following is a characteristic of public journalism?
A. A focus on the most recent events
B. Following a “he said–she said” format for reporting news
C. An emphasis on human-interest stories to attract readers
D. Journalists not only criticizing communities but trying to improve them
E. The complete objectivity of reporters
An example of what the textbook means by narrative is__________.
A. a children’s book about three small swine
B. a movie about an alien invasion
C. a news story about a mass protest
D. Michael Jackson’s Thriller video
E. All of the options are correct.
When might broadcast networks air syndicated programs?
A. During prime time
B. During fringe time
C. During time shifting
D. Only during the daytime
E. Only during the evening
The __________was important to radio technology because it allowed radio signals to
be amplified.
A. Hertz
B. Audion vacuum tube
C. cathode ray tube
D. telephony
E. electromagnetic wave
Which of the following is an Internet distribution service for television shows and
movies?
A. Redbox
B. TiVo Premiere
C. Blu-ray
D. Netflix
E. Hollywood Video
Which two developments were key to the Internet’s marketability?
A. Microprocessors and fiber-optic cable
B. ARPAnet and microprocessors
C. ARPAnet and digitization
D. E-commerce and distributed networks
E. Moore’s Law and the World Wide Web
Below-the-line costs for a TV program include the __________
A. writer
B. camera crew
C. actors
D. director
E. All of the options are correct.
The significant trends in major mainstream media economics today are .
A. community ownership and civic action
B. specialization and synergy
C. partisanship and deference
D. national ownership and community action
E. dramatically greater diversity in ownership
Which of the following is not a criticism usually leveled against political advertising?
A. It is unfair that political ads help television stations make profits in election years.
B. Wealthy candidates and well-funded campaigns may get an unfair advantage.
C. Thirty-second ads are too short to deal with complex and important issues.
D. So-called “attack ads'” may undermine citizens’ confidence in the electoral process.
E. Television will not provide free blocks of time to politicians to express their views.
A/an is a sort of blueprint or roughly drawn comic-strip version of a potential
television ad.
Mass media audiences generally seek out messages that correspond to their beliefs and
values.
A consensusnarrative is a type of movie that seeks a small, select, niche audience.
Motown music groups had a more stylized, softer sound than the funk music of James
Brown and Wilson Pickett.
__________ is made of thin glass bundles that transmit thousands of messages
converted to shooting pulses of light.
The Communications Act of __________established the Federal Communications
Commission.
The rise of pirate micropower radio stations in the United States in the 1990s led the
federal government to approve a new class of noncommercial low-power FM radio
stations in 2000.
When celebrities or officials create situations solely to attract press attention and
publicity, this is called a/an .
Collier’s and Woman’sHome Companion failed in the 1950s because of poor
management.
Frederick Douglass’s North Star was an antislavery paper published by a former slave.
The quiz-show scandals of the 1950s provided the first indication that TV images could
be manipulated.
Idahoan Philo Farnsworth is credited with transmitting the first TV picture
electronically when he was only twenty-one years old.
The AARP Bulletin and AARP The Magazine have the largest circulations of any U.S.
magazines.
The most common type of public relations is done in-house by individual companies
and organizations.
Students who quote and cite a copyrighted source in a term paper for class are
technically violating the law.
Many journalists take great pride in asking tough questions and acting as an adversary
to the prominent political leaders and major institutions they cover.