The word magazine comes from the French term magasin, meaning ‘storehouse.”
Parchment is a kind of paper made from plant reeds found along the Nile River.
Astroturf lobbying refers to phony grassroots campaigns engineered by PR firms.
The television network ABC is owned by Disney.
Most of the original publishing houses in America, such as J. B. Lippincott (founded in
1792), Harper & Bros. (1817), and Houghton Mifflin (1832), are still independent
companies unaffiliated with any other media firms.
In the landmark MidwestVideo case, the U.S. Supreme Court ruled that the cable
industry was a form of electronic publishing with the same First Amendment rights as
print magazines.
Focus groups are almost never used in public relations research.
DBS does not pose a significant threat to the cable industry.
Thomas Edison made his first sound recordings on a cylinder wrapped in tinfoil.
The Supreme Court has defined censorship as prior restraint of speech.
Commercial speech is a right guaranteed by the First Amendment.
Premium cable channels lure customers with the promise of no advertising.
The program Amos “n” Andy started on Chicago radio in 1945.
The cultivation effect theory suggests that heavy viewing of television leads individuals
to perceive the world in ways that are more consistent with television’s portrayals of the
world.
The popularity of the jukebox caused record sales to drop sharply in the 1930s.
Newspaper editors feel that the public’s right to know always outweighs other issues,
including national security.
The set of criteria for deciding what is newsworthy has evolved over time.
Journalism is a scientific and objective method of communication.
Almost all magazines offer 25 to 50 percent discounts from their rate cards to
advertisers.
Specialized magazines were published in America throughout the nineteenth century.
Forty-three percent of U.S. gamers play games on smartphones.
Audiotape was developed by the Japanese after World War II.
Large companies are increasingly beginning to dominate the magazine business.
Because books are such an old and traditional medium, they are no longer very
influential.
American studios were able to gain control of the world film industry during World War
I.
Many of the program conventions in television actually came from radio.
Online news has helped speed up the news cycle.
In America, most woman movie directors have first been successful actresses or
scriptwriters.
Defamation that is broadcast is considered slander because it is spoken rather than
written.
The first e-book readers introduced in the 1990s were deemed too expensive and too
heavy.
It is illegal for most companies and organizations to engage in lobbying.
Television has been praised as unbiased and removed from partisan politics.
During his lifetime, Nikola Tesla received much recognition for his wireless inventions.
The nation’s largest broadcast group owns more than eight hundred radio stations.
Unlike tobacco ads, alcohol ads have yet to target minority populations.
Three-dimensional (3-D) movies did little to stem the drop in movie theater attendance
in the 1950s.
Hollywood was the international center of cinema from the very beginning.
Internet advertising is growing at a relatively slow pace of only 1 to 2 percent a year.
__________games like Sim City involve managing resources and planning worlds that
are typically based in reality.
A. Adventure
B. Action
C. Role-playing
D. Simulation
E. Casual
Which persuasive technique in advertising involves exploiting a consumer’s sense of
insecurity?
A. Bandwagon effect
B. Snob-appeal approach
C. Plain-folks pitch
D. Hidden-fear appeal
E. Irritation advertising
Which of the following statements about Google is false?
A. Google makes most of its money by generating original content.
B. Google is an example of a successful digital age media company.
C. Google is used to locate both “new” and “old” media content.
D. Google makes most of its money by selling advertising.
E. Google has expanded far beyond being a search engine by offering e-mail, mapping,
and numerous other services.
Satellite radio__________ .
A. relies on transmitters and towers on the ground to reach consumers
B. is now being provided by only one company in the United States
C. is mostly used by ham radio operators for secure signals, not by the general public
D. is free to consumers once they buy the equipment that receives the satellite signal
E. is splintered into dozens of competing satellite radio providers
One of the reasons for TVGuide‘s popularity was that .
A. its first issue featured Elvis
B. it offered lurid commentary about TV stars
C. it was initially free
D. many newspapers hadn”t yet started publishing TV listings
E. All of the options are correct.
Which of the following is not a legitimate technique for gathering quality research data?
A. Surveys
B. Content analysis
C. Textual analysis
D. Online or call-in polls
E. Laboratory experiments
Herbert Gans studied the newsroom cultures of CBS, NBC, Newsweek, and Time during
the 1970s. Which of the following is not one of the enduring values he identified within
these newsroom cultures?
A. A preference for large-scale, urban settingsa focus on cities rather than rural
communities
B. A focus on the power of individuals to overcome obstacles and personal adversity
C. A relatively procapitalist assumption that businesses compete for the well-being of
the community rather than merely to increase profits
D. A tendency to judge other nations based on how they live up to American values
E. All of the options are correct.
The data-linking feature that allows Internet users to skip directly from a highlighted
word to a related file in another computer system is called__________.
A. hypertext
B. convergence
C. spamming
D. Net shorthand
E. e-mail
Today’s major ISPs include all except which of the following?
A. Verizon
B. Comcast
C. AT&T
D. Google
E. Time Warner Cable
The most well-known developer and publisher of games for mobile devices
is__________.
A. Rovio
B. Ubisoft
C. Sega
D. Zynga
E. Electronic Arts
The transistor made radio receivers__________ .
A. portable
B. expensive
C. larger
D. stereophonic
E. disposable
What is a typical characteristic of independent films?
A. They tend to be made on a shoestring budget.
B. They often need help from major studios for successful distribution.
C. They often rely on real-life situations and nonstudio settings.
D. They are now easier and cheaper to make because of new digital movie cameras.
E. All of the options are correct.
Claiming over 15.8 million unique monthly visitors, is currently the
leading online magazine.
A. Salon
B. Slate
C. Wonderwall
D. Wired.com
E. Elle Girl
Which of the following statements regarding the U.S. government’s action against
monopolies in the late 1800s to early 1900s is false?
A. The government passed the Sherman Antitrust Act in 1890, outlawing monopoly
practices.
B. The American Tobacco Company was one of the monopolies that broke up due to
government action.
C. The Clayton Antitrust Act was passed in 1914, prohibiting manufacturers to sell to
dealers who agreed to reject the products of their rivals.
D. Despite the Sherman Antitrust Act, Rockefeller’s Standard Oil Company remained a
monopoly.
E. All of the statements are true.
Blues music originated in the urban taverns of Southern California.
Which statement about blogger product reviews is true?
A. You can always trust them to be unbiased.
B. They are the unvarnished truth about products by average people.
C. Some popular bloggers have been paid to give positive reviews.
D. Bloggers always disclose when a product has been sent to them for free by a
companynseeking their endorsement.
E. None of the above options is correct.
Which of the following is the best way to erase the losses of deficit financing for a TV
show?
A. Selling the program into rerun, or off-network, syndication
B. Selling national and local advertising spots
C. Selling the program to individual affiliates
D. Renting the program to the networks
E. Time shifting
One of the main reasons newspaper organizations started wanting their reporters to
write in a neutral, detached style was that .
A. it would take less ink than printing stories with lots of adjectives
B. it would help reporters determine what is newsworthy
C. it would alienate fewer potential subscribers and advertisers
D. the tradition of a partisan press had become too old-fashioned
E. it made for shorter stories that would mean spending less on ink and paper
Podcasting is__________ .
A. an agricultural term that refers to spreading pods over a large area
B. a radio industry practice of sending a bundle, or pod, of programming to affiliates
C. the practice of making a program available online that can be played on computers
or portable MP3 players
D. a reference to the small booths, or pods, that disc jockeys work in
E. None of the above options is correct.
The practice of recording shows and watching them later when it is more convenient is
called__________
A. fin-syn
B. viewer’s choice
C. time shifting
D. stripping
E. syndicating
Celebrating populism in postmodern culture can result in__________.
A. political leaders talking about their love of expensive wine, fancy French cheese,
country club memberships, and an Ivy League education
B. political leaders telling stories that are meant to resonate with the middle class
C. political leaders talking about well-respected and peer-reviewed scientific studies
D. political leaders openly supporting big corporations
E. None of the above options is correct.
Boardwalk Empire, Dexter, Pretty Little Liars, and Friday Night Lights are all examples
of
A. successful movies that were turned into popular books that then helped to repromote
the films
B. successful books that were all turned into blockbuster movies
C. television programs that inspired books that also became popular, which in turn
boosted ratings for the television shows
D. popular books that were turned into television series, which in turn made the books
even more popular
E. television programs getting ideas from books and then hurting book sales because
everyone watched the shows instead of reading the books
By the early 1900s, most advertisements were written to appeal to women, who
constituted
of newspaper and magazine readers.
A. 30 percent
B. 50 to 60 percent
C. 70 to 80 percent
D. 99 percent
E. None of the above options is correct.
Which of the following chronologies best describes the way early movie industry
technology developed?
A. narrative films → vitascope → celluloid → zoetrope
B. zoetrope → vitascope → celluloid → narrative films
C. celluloid → zoetrope → vitascope → narrative films
D. zoetrope → narrative films → celluloid → vitascope
E. zoetrope → celluloid → vitascope → narrative films
While the Internet has provided many new tools for journalists, what is a potential
Internet pitfall for reporters?
A. The enormous amount of information on the Web makes it harder to copy the work
of other journalists.
B. Print journalists are being told to focus on reporting and leave video and camera
work to others.
C. The enormous amount of information available on databases and other sites can
keep reporters at their desks rather than out in the community finding stories and
cultivating sources.
D. Journalists are allowed to tell their story via only one medium.
E. None of the above options is correct.
Which of the following statements about colonial American magazines is true?
A. George Washington, Alexander Hamilton, John Hancock, Paul Revere, and
Benjamin Franklin all had work published in these magazines.
B. Circulation was relatively small and typically limited to politicians, the educated,
and merchant classes.
C. Some magazines helped rally the colonies against British rule.
D. The very first colonial magazines had difficulty catching on.
E. All of the options are correct.
What is the difference between the Internet and the Web?
A. Both are competing computer programs; the Web is the more popular one.
B. The Internet is international; the Web is local.
C. The Internet is a system of linked computers; the Web is a system of linked satellites.
D. The Internet is the older version of the Web.
E. None of the above options is correct.
Which of the following large corporations is not one of the major firms controlling
national and international music distribution today?
A. RCA
B. Sony Music Entertainment
C. Warner Music Group
D. Universal Music Group
E. None of the above options is correct.
Which of the following was not one of Sylvester “Pat” Weaver’s strategies for forcing
advertisers to relinquish some of their power over television programming?
A. The introduction of magazine shows like the Todayshow
B. The development of television specials, such as the TV versions of Richard III and
Peter Pan
C. The development of spot adsshorter ads to be sold to individual sponsors
D. Decreasing the length of television programs, allowing for fewer advertisements to
go to any one sponsor
E. None of the options was a strategy.
Which statement about the relationship between public relations and social media sites
is true?
A. Corporate executives can cast themselves in a friendly role by sharing professional
and personal observations.
B. Politicians strictly avoid using services like Twitter because of the chance of saying
something damaging.
C. Facebook doesn”t allow companies or politicians to have their own pages.
D. Wikipedia encourages PR firms to modify entries for their clients’ benefit.
E. None of the above options is correct.
Which of the following are ways the music industry tries to fight the illegal
downloading of music?
A. It has asked P2P sites like Grokster and Kazaa to pay them a monthly fee.
B. It has embraced ways for consumers to pay for legal downloading of music.
C. It has convinced several major Internet service providers to help identify customers
who may be illegally downloading music.
D. Both B (embraced legal downloading) and C (convinced Internet service providers
to identify illegal downloaders) are correct.
E. Both A (asked P2P sites to pay a monthly fee) and B (embraced legal downloading)
are correct.
The author of the first dime novel was .
A. Ann Stephens
B. Samuel Richardson
C. Benjamin Franklin
D. Irwin Beadle
E. Chaucer
Small media companies often use press releases verbatim because .
A. larger PR firms have more control over them
B. they have limited editorial resources
C. press releases always contain reliable information
D. a larger company’s press release contains the most original ideas
E. All of the options are correct.
With the Communications Act of 1934, the Federal Communications Commission
officially became the Federal Radio Commission.
Web navigation software packages such as Firefox and Microsoft’s Internet Explorer are
known as__________ .
For creative reasons, film studios have generally resisted making product placement
deals.
Grouping films by genre allows the movie industry to achieve both product
standardization and differentiation.
The manuscript culture that existed between 1000 BCE and the mid-fifteenth century
primarily served the ruling classes.
Today, with the advent of DVR, viewers are moving away from the trend of time
shifting that affected advertisers in previous decades.
A type of radio and sound transmission that stresses the volume or height of radio
waves is called__________ .
CNN showed an immediate profit and met with widespread cultural success when Ted
Turner introduced it in 1980.
is a style of journalism that answers who, what, where, and when (and
less frequently why or how) questions at the top of the story.
Recording artists receive about one-third of the retail price of a CD in royalties.
editors attend to specific problems in writing or length.
Female directors often have far fewer financing opportunities for film projects outside
the major Hollywood studios.
For many years Reader’sDigestwas the most popular magazine in the world.
__________is a noncommercial radio network established in 1967 by the U.S.
Congress to provide an alternative to commercial broadcasting.
The purpose of antitrust laws is to encourage diversity and competition in the
marketplace.
The term synergydescribes the dynamic creative energy of media corporations such as
Disney.
The first newspaper produced in North America was Publick Occurrences,Both Foreign
and Domestick.
Cable News Network (CNN) premiered in 1980.
American culture dominates global markets partly because it is appealing and partly for
economic reasons.
Edwin H. Armstrong developed AM radio.