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Psychographics attempts to categorize consumers by their age, gender, occupation,
ethnicity, and income.
Populism tries to appeal to elite people by highlighting the differences between them
and the ordinary people.
The music industry----especially major labels----ultimately embraced the MP3 format
by supporting services like iTunes.
Demographic editions of national magazines are tailored to the interests of different
geographic areas.
Literary journalism uses the devices of fiction to construct a portrait of the real world
using nonfictional material.
Yellow journalism can be seen as a predecessor of : news reports that
hunt out and expose corruption, particularly in business and government.
The United States follows a libertarian model of free expression and free press.
Synergy typically refers to the promotion and sale of different versions of a media
product across the various subsidiaries of a media conglomerate.
The Internet was originally created to transport messages more rapidly for an
increasingly sedentary and isolated population.
The mass media devote relatively few resources to the coverage of labor news.
Gutenberg played an active role in the transition from oral to written culture.
French director Georges Mlis pioneered a number of camera tricks and techniques,
including slow motion.
Google earns the most online advertising revenue.
The is the agency that regulates broadcasting in the United
States.
As of 2011, one of the biggest launches of any media product ever was the release of
Call of Duty: Modern Warfare 3.
A high-low vertical hierarchy is a more multidimensional way of looking at culture than
viewing culture as a map.
The magazine industry continues to shun the Internet because of its threat to printed
journals.
The 1996 Telecommunications Act decreased the number of broadcast stations a single
person or corporation can own.
