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The textbook suggests that closing newspaper bureau offices .
A. means a better, more detailed, and more diverse view of news events for consumers
B. means fewer stories and fewer versions of stories about important issues and events
C. means newspapers are hiring more reporters to staff their central news offices
D. means newspapers are cutting their arts or culture sections
E. None of the above options is correct.
By the end of the nineteenth century, crusading newspapers like the New York Worldhad
what kind of approach to women's rights?
A. They were against them.
B. They championed conservative values and the status quo.
C. They hired women as reporters and crusaded for better conditions for women.
D. They hired mostly women for management positions.
E. None of the above options is correct.
Which of the following musical genres was at one time banned?
A. Hip-hop music
B. Waltz music
C. Rock music
D. Gangsta rap
E. All of the options are correct.
Which of the following is not a threat to privacy of personal information on the
Internet?
A. Government surveillance
B. Data mining
C. Cookies
D. Digital archiving
E. Online fraud
Tweeting and blogging are .
A. considered a waste of time by almost all news organizations
B. mostly ignored by news media audiences
C. a journalism fad that has passed
D. becoming more and more required duties for journalists
E. done only by journalists of small local papers
Historically, "objectivity" became valuable for newspapers and journalists
because .
A. it was highly valued by Joseph Pulitzer
B. offending the smallest number of people meant earning the largest profit
C. the general public loved the partisan press
D. reporters had a desire to be "fair and balanced" for society's sake
E. All of the options are correct.
Which of the following is a focus of cultural studies approaches to media studies?
A. Textual analysis
B. Audience studies
C. Political economy studies
D. Debate in the public sphere
E. All of the options are correct.
Which answer best describes a reason that movie studios use the Internet to market their
films?
A. It is less expensive than traditional methods of marketing, such as television ads.
B. People no longer see movie trailers on TV because they no longer watch television.
C. It is really easy to set up a Facebook page.
D. It is a guaranteed way to create a box-office hit.
E. None of the above options is correct.
The 1998 tobacco industry settlement in the United States prohibited .
A. the use of cartoon images like Joe Camel in tobacco advertising
B. the use of human images, like the Marlboro man, in tobacco advertising
C. the sale of U.S. tobacco products to Third World nations
D. all chewing tobacco by 2004
E. the tobacco industry's lobbying of Congress
According to the textbook, which of the following is not characteristic of modern
journalism?
A. It tends to rely on "expert" sources for information.
B. It provides little historical context in most front-page stories.
C. It provides detailed interpretation and analysis of news events.
D. It creates an appearance that the reporter is neutral or detached.
E. All of the options are not characteristic.
The idea of absolute privilege refers to .
A. the ability of reporters to print or broadcast anything they want
B. the ability of the very rich to hire lawyers to sue anybody who libels them
C. the ability of prosecutors to accuse defendants of crimes in court without risking
libel
D. the federal shield laws that allow a reporter to keep a source confidential
E. the way in which college students and professors can use small portions of a written
work, as long as they use the proper citation
Advertising revenue, the lifeblood of newspaper operations, .
A. grew rapidly once the Internet boom took off in the late 1990s
B. is holding steady even as the number of newspaper subscriptions increases
C. has fallen dramatically in the last few years, with Internet ad sales unable to fill the
gap
D. cycles through periods of increase and decrease every few years
E. None of the above options is correct.
Senate hearings on the music industry in the 1980s led to __________.
A. lower prices for music
B. higher royalty rates for artists
C. monopolistic control of the music industry
D. music advisory labels
E. the legalization of payola
Video news releases are .
A. public service announcements (PSAs)
B. aired by TV stations as part of their requirement to serve the public interest
C. produced by PR agencies and companies for use in TV newscasts
D. eagerly accepted by TV news departments, especially in large markets
E. None of the above options is correct.
What makes literary journalism different from early-twentieth-century models of
"objective" journalism?
A. Literary journalism focused on a "just the facts'" approach, cutting out the extra
descriptive details found in objective journalism.
B. Literary journalism applied fiction writing techniques to nonfiction material, instead
of being purely informational as in objective journalism.
C. Literary journalism focused only on gossip while objective journalism focused only
on news.
D. Literary journalism believed in reporting on both sides of an argument, whereas
objective journalism focused only on one opinion.
E. None of the above options is correct.
Which one of the following statements about media convergence is not true?
A. Consumers can now access television shows, newspapers, and books on their
computers.
B. Convergence took off at the same time as the rise of the personal computer industry
in the 1970s.
C. Consumers now have the ability to access Internet-distributed content through
their television sets.
D. Consumers often use more than one device to access media content.
E. All of the options are correct.
The scientific study of mass media got started because of interest in .
A. French philosopher Alexis de Tocqueville
B. how media messages were used to inspire public support for World War I
C. knowing which forms of advertising were most effective
D. finding out how the public feels about political and social issues
E. how violent video images might inspire violent behavior
In the TV freeze of 1948--1952,__________ .
A. the FCC halted technological experiments in order to decide on a workable model
for American color television
B. a number of television stations froze new programming in order to make decisions
about sponsorship issues and advertising
C. advertisers boycotted television programming as a way of ensuring their own
monopolies
D. the FCC declared a freeze on new licenses because of concerns about frequency-
interference problems
E. the monopolies of a few television corporations prevented others from entering the
field, putting a freeze on broadcasting competition
Cultural imperialism is .
A. a concept in journalism ethics that argues that journalists must know the culture they
are reporting on
B. the theory that globalization is good for media, since it makes media more culturally
diverse
C. the idea that large and powerful countries can dominate and even change the culture
of smaller countries through media
D. the argument that people are more affected by the media that is familiar to them
E. the process of colonization of smaller and weaker countries by larger and more
powerful countries
The biggest seller of recorded music in the United States is__________ .
A. BMG Music Service
B. Best Buy
C. Walmart
D. Target
E. iTunes
An elevated and angled perspective that enhances the sense of three-dimensionality by
allowing players to see the tops and sides of objects is the __________perspective.
A. first-person
B. omniscient
C. third-person
D. first-person shooter
E. isometric
A. Handles client liaison
B. Writes and designs the ads
C. Collects consumer data
D. Measures effectiveness of ad placements
1) Market research
2) Creative development
3) Media buyers
4) Account executives
French professor Pierre Lvy coined the term in 1997 to describe the__________
Internet.
A. modding
B. gamespeak
C. collective intelligence
D. virtual community
E. None of the above options is correct.
The linear communication model can be criticized on the grounds that__________.
A. it assumes that culture is hierarchical
B. it asserts that audiences create their own meanings from messages sent
C. it suggests an active sender and a passive receiver
D. it conforms too closely to the EPS model
E. it is flexible enough to describe the way consumers use the Internet
The top three radio companies in the United States are__________ .
A. CBS, Salem, and Univision
B. Clear Channel, Cumulus, and CBS
C. Cox, Clear Channel, and CBS
D. Cumulus, Cox, and CBS
E. Clear Channel, CBS, and Lotus
In 1984, the PG-13 movie rating was added, in part, because which of the following
two popular films were considered too violent and disturbing for children under
thirteen?
A. Amadeus /This Is Spinal Tap
B. Gremlins / The Terminator
C. The Terminator / The Killing Fields
D. Indiana Jones and the Temple of Doom / Gremlins
E. The Killing Fields / Indiana Jones and the Templeof Doom
Reporters who print or broadcast statements made in court are protected against libel
by
A. absolute privilege
B. qualified privilege
C. opinion and fair comment
D. malpractice
E. right to privacy law
Which laws, passed in 1917 and 1918, made it a federal crime to disrupt the nation's
war effort?
A. Privacy Act
B. First Amendment
C. Espionage Acts
D. Sedition Acts
E. Bill of Rights
What factor had an effect on the dramatic growth in magazine circulation around the
end of the nineteenth century?
A. Cheaper postal rates
B. Advances in mass-production printing
C. Lower cover price
D. Dramatic growth of drugstores and dime stores
E. All of the options are correct.
The transition to an information economy was characterized by .
A. an increasingly centralized and permanent workforce
B. intense product rivalry between one country and another
C. an emphasis on mass rather than niche markets
D. the rise of transnational media industries
E. the ever-increasing power of labor union movements
Which of the following figures did notplay a role in the early development of public
relations?
A. Edward R. Murrow
B. John Burke
C. William "Buffalo Bill" Cody
D. "Poison Ivy" Lee
E. P. T. Barnum
The independent community-building site Penny-arcade.com started out as
a(n)__________ .
A. Webcomic
B. app
C. computer game
D. PUG
E. dance game
Cable systems that operate as common carriers are required by law to approve the
content of all programs they provide their subscribers.
The early days of the personal computer saw the creation of electronic versions of
games like Solitaire, Hearts, Spades, and Chess.
Must-carry rules require cable operators to assign channels to and carry all local TV
broadcasts on their systems.
British rock-and-roll groups such as the Beatles drew much of their inspiration from
black artists.
By 2012, e-books became the best-selling adult fiction book format in the United States
in terms of revenue.
Gutenberg's invention of movable type allowed the book to become the first
mass-marketed communication product in history.
The U.S. mainstream news media have done little in recent years to sustain a public
debate.
The way in which the rules structure how players interact with the game is
called __________
required Internet providers to provide the same access to all
Internet services and content.
A large retail business that sells books, recordings, and new media is called a
A printing technique developed by early Chinese printers, involved
hand-carving characters and illustrations into blocks of wood.
A program's share is the percentage of TV sets tuned to the program in comparison to
the overall number of TV sets in use at the time.
Product placement is an advertising strategy that puts products into movies, television
shows, and video games.
Edward Bernays believed that obtaining people's consent was not an essential
ingredient of a successful public relations campaign.
Split-run editions allow national magazines to tailor ads to different geographic areas.
Women's magazines, such as GoodHousekeepingand Woman's Day, survived the
competition for ad dollars better than magazines like Life and Look.
