According to the textbook, what is the most popular social networking site?
A. Twitter
B. Friendster
C. MySpace
D. Facebook
E. Craigslist
Which of the following is true about the Hollywood Ten?
A. They were tried in a court of law, and evidence was presented to show they were
helping America’s enemies.
B. They avoided punishment and appeared cooperative by giving names of people they
thought or knew sympathized with communists.
C. They may have falsely named industry rivals as communist supporters in order to
gain an advantage in Hollywood.
D. They only made films with patriotic or anticommunist themes.
E. None of the above options is correct.
Nickelodeons and the silent films they showed were very popular with
turn-of-the-century immigrant populations because
A. they advertised outside of Ellis Island
B. they provided an inexpensive escape
C. nickelodeons showed films in color
D. popular Broadway singers were the featured players
E. the elaborate movie sets were visually exciting
The bilingual magazine was started with the help of Essence
Communications in 1996.
A. Latina
B. Essence
C. Tikkun
D. ESPN Deportes
E. None of the above options is correct.
According to the textbook, books help us .
A. discover who we are
B. discover what we value
C. discover what our common ties with others are
D. understand ideas outside of our own experiences
E. All of the options are correct.
When mass media researchers say they are studying political economy, that means they
are most likely be looking at which of the following?
A. The ways political candidates make decisions about reaching an audience
B. The ways economists become political candidates
C. The way ownership of a television network influences the kinds of information in the
network news
D. The way ordinary people engage in political activism or conversations about politics
E. None of the above options is correct.
An instant book is .
A. a topical book that is published quickly after a major event
B. a book that is short and easy to read very quickly
C. a book that is heavily marketed and instantly becomes a best seller
D. a religious book that causes the reader to convert
E. an e-book that is delivered to a device instantly
__________are the cultural industries that help circulate the values that link individuals
to their society.
A. Modern technologies
B. Oral communications
C. Illuminated manuscripts
D. Mass media
E. Communities
In an early attempt to monopolize the film industry, inventor Thomas Edison formed
.
A. The Motion Picture Monopoly of America
B. General Electric
C. The Edison Oligopoly Company
D. Paramount Studios
E. The Motion Picture Patents Company
How might diversification be used to skirt antitrust laws?
A. Employing minorities tends to make regulators happy and reluctant to target
companies.
B. It gets local communities to issue licensed monopolies, such as is the case with
many local cable companies that are often the only cable company allowed to operate in
a local community.
C. By buying up lots of different media products, a company can avoid the appearance
of monopolizing any one product, yet still be large enough that it only really competes
with a handful of other similar companies.
D. A company avoids U.S. antitrust laws by buying up media companies around the
world.
E. None of the options is correct.
Which of the following is not a potential obstacle to print journalism’s vital role in
sustaining democracy?
A. The risk of a reporter’s being injured or killed while covering important stories like
wars
B. Newsroom cutbacks
C. The closing of foreign bureaus
D. The addition of online newspapers
E. Newspaper chain executives being afraid to offend investors or advertisers
When a studio engaged in block booking, it
A. opened a big-budget film in at least one thousand movie theaters across the United
States
B. hired an entire neighborhood or category of people to appear in a film
C. guaranteed an exhibitor that a film would attract a minimum number of paying
customers
D. required exhibitors to book a large number of new or marginal pictures in order to
get the movies they really wanted
E. required movie actors to sign exclusive contracts
Private individuals must prove falsehood, damages, and negligence to win which kind
of case?
A. Copyright
B. Fair use
C. Libel
D. Sedition
E. Censorship
When a company uses its concert promotion department to put on a show, then
advertises the concert on the company’s billboards, gives away free tickets on radio
stations owned by that company, and advertises on the company’s television stations,
this is an example of .
A. consumer control
B. the global marketplace
C. synergy
D. deregulation
E. consolidation
1) 1925
2) Mid-1860s
3) 1998
4) Richard Jewell
5) 1966
6) 1896
7) 1902
8)Edwin H.Armstrong
9) 947
10) 1969
11) Lee De Forest
12) 1920
A. Child Online Protection Act
B. Maxwell theorized existence of radio waves
C. Amos “n” Andy started on Chicago radio
D. Developed the Audion, or triode, vacuum tube
E. Adolph Ochs bought the New YorkTimes
F. The Life of an AmericanFireman
G. Frank Conrad’s station became KDKA
H.Developed FM radio
I. Sued the Atlanta Journal-Constitution
J. ABC, CBS, NBC broadcast evening lineups in color
K. Hollywood Ten
L. Saturday Evening Postfolded
Of the following magazines, which has the largest circulation in the United States?
A. Maxim
B. AARP The Magazine
C.Time
D. Reader’s Digest
E. TV Guide
In a situation comedy __________
A. character development is emphasized over plot twists
B. characters change dramatically over the course of the series
C. characters are under a great deal of stress
D. viewers consider themselves slightly smarter than the characters
E. viewers consider themselves slightly inferior to the characters
What is the difference between a common carrier and an electronic publisher?
A. A common carrier may examine content before distributing it; an electronic
publisher may not.
B. A common carrier is not allowed to import any foreign programming; an electronic
publisher may.
C. A common carrier may not transmit video images; an electronic publisher can send
both analog and digital images.
D. A common carrier must offer at least part of its services on a first-come, first-served
basis; an electronic publisher can pick and choose its channels.
E. There is no difference between a common carrier and an electronic publisher.
The modern legacy of the style of journalism practiced by Joseph Pulitzer and
William Randolph Hearst includes .
A. investigative journalism or otherwise investigating stories in depth to expose
corruption
B. striving for objectivity in reporting
C. supermarket tabloid headlines that include clearly fictional accounts as well as
sensational and largely made up stories about celebrities
D. Both A (investigative journalism) and B (striving for objectivity) are correct.
E. Both A (investigative journalism) and C (supermarket tabloid headlines) are correct.
Psychographics involves the study of .
A. sex
B. age
C. socioeconomic class
D. attitudes, beliefs, interests, and motivations
E. None of the above options is correct.
One of the driving forces behind the adoption of format radio was that__________.
A. radio stations could charge an advertising premium for target audiences
B. paperwork became easier for program directors
C. disc jockeys had a chance to play a wider variety of music
D. it made it easier for record companies to promote new artists
E. radio stations could fulfill their public service requirements
Why have TV broadcasters been threatened by cable?
A. Cable systems have better satellites.
B. Cable systems might choose not to carry the signal of a local broadcast station.
C. Since cable’s inception, the FCC has favored the cable industry over the broadcasting
industry.
D. Cable’s clearer signal and ability to target niche audiences attracted viewers away
from broadcasters’ programming.
E. Broadcasters never felt threatened by cable.
What did major networks do to combat audience erosion in the 1990s?
A. They threatened not to allow cable operators to carry any of their programming.
B. They started making edgier and more controversial programming.
C. They acquired cable channels.
D. They acquired cable operators.
E. None of the above options is correct.
Which of the following developments has contributed to the overall decline in
newspaper readership over most of the last century?
A. Increase in the number of working women
B. The availability of newspapers on the Internet
C. Competition from television
D. Greater competition from suburban weeklies
E. All of the options are correct.
Media that rely primarily on direct payment to collect revenues include .
A. movies
B. online search engines
C. over-the-air radio stations
D. consumer magazines
E. daily newspapers
What do Das Kapital, TheSatanic Verses, and TheAutobiography of Malcolm Xhave in
common?
A. They were all banned at one time or another.
B. They all had trouble finding a publisher.
C. They were the first booksmade into e-books.
D. They were originally published in Latin.
E. They were written by the same author.
Today, many electronic games are played on devices specifically used to play video
games called__________.
A. avatars
B. electronic paddles
C. home consoles
D. keyboards
E. None of the above options is correct.
The very earliest uses of Marconi’s wireless radio were for__________ .
A. military and commercial shipping
B. gossip and shipping
C. advertising and the military
D. entertainment and ads
E. playing rock-and-roll records
Which of the following is the best way to characterize the transitions between the print,
electronic, and digital eras?
A. The exact lines between each era are clear.
B. As new technology was invented, the older forms of technology were rapidly
discarded.
C. Each wave of newer technology came at the same time as more and more people
moved from urban areas to rural areas.
D. In practice, the eras overlapped as newer technologies disrupted and modified older
technologies.
E. Changes in the eras of mass communication had little effect on most people.
A. Print news
B. TV news
1) Pretty faces
2) Inverted pyramid
3) Sound bites
4) Quotes
5) Happy talk
6) See It Now
Who transmitted the first electronic TV picture?
A. John Grierson
B. Philo Farnsworth
C. Vladimir Zworykin
D. Thomas Edison
E. None of the above options is correct.
What type of study looks at changes in a population over time?
A. Content analysis study
B. Longitudinal study
C. Agenda-setting study
D. Experiment study
E. Textual analysis study
The twentieth century saw a shift away from a manufacturing economy to a/an
economy in the United States.
ethics suggests that reporters should never use deception to get a story.
The Paramount decision ended the dominance of the major studios over the
commercial film industry.
Payola is the practice of record promoters paying deejays to play certain songs on the
air.
Because they are smaller, independent record companies are reluctant to invest in
commercially unproven artists.
Today, online encyclopedias are struggling because people prefer to use search engines
such as Google or sources like Wikipedia to find information.
The Federal Trade Commission can require advertisers to run spots correcting their
deceptive ads.
Thomas Edison’s first attempt to create talking pictures in the late 1800s was an
immediate commercial success.
__________is slang for “modifying game software or hardware.”
The first and only U.S.-based company producing video game hardware is Microsoft.
The idea of the e-book was born when Michael Hart typed up the text of the U.S.
Declaration of Independence on his computer in 1971.
The Titanic sank in 1912, resulting in the loss of about fifteen hundred lives; had it not
been for radio, seven hundred additional lives would have been lost.
__________, satellite-based services that for a monthly fee downlink hundreds of
television channels, began distributing video programming directly to households in
1994.
Google is the most profitable company of the digital age so far.
MMORPGstands for “massively multiplayer online role-playing game.”
Movie studios make their films available on DVD and Internet streaming services at the
same time as the theatrical release.