What is spyware and what does it do?
A. It is a way for the government to figure out if you are accessing pornography online.
B. It is software that was developed by the Defense Department’s Advanced
Research Projects for spying on Russia.
C. It is a computer program that lets you access secret information from sources
like Wikileaks.
D. It is a computer program that is secretly bundled with other software that allows
someone to collect private information.
E. None of the above options is correct.
Which film was the first successful talking motion picture?
A. The Great Train Robbery
B. Snow White
C. Birth of a Nation
D. The Jazz Singer
E. The Life of an AmericanFirefighter
Which of the following was an early brand name in the United States?
A. Eastman Kodak
B. Levi Strauss
C. Quaker Oats
D. Campbell Soup
E. All of the options are correct.
Habermas formed his ideas about the public sphere while examining which aspect of
seventeenth- and eighteenth-century English and French societies?
A. Aristocrats’, royalty’s, and religious leaders’ discussions of important issues
B. The way newspapers manipulated the lower and middle classes
C. How the middle class began to gather in places like coffeehouses to critically discuss
public life
D. The idea that communication and culture could be viewed as the same thing
E. None of the above options is correct.
Before it was found unconstitutional in 2007, the Child Online Protection Act
.
A. addressed a child’s right to be left alone
B. made it illegal to post “material that is harmful to minors'”
C. banned advertisers from targeting children
D. exempted the children of celebrities and public figures
E. None of the above options is correct.
The success of British groups in America in the 1960s led to __________.
A. the verification that the performers themselves could write and produce popular
music well
B. the German Invasion led by artists like the Scorpions
C. the acceptance of later British artists like Amy Winehouse and Radiohead
D. the sale of American popular music recordings in Europe
E. None of the above options is correct.
An example of a way the Internet can make a PR practitioner’s job harder is that the
public can see .
A. a promotional video highlighting a company’s products
B. a video that went viral of restaurant employees allegedly contaminating food
C. press releases without journalistic filters
D. flattering bios of company officials on a Web site
E. All of the options are correct.
Which newspaper used the motto “It does not soil the breakfast cloth”?
A. The New York Journal
B. The New York World
C. The VillageVoice
D. The Amsterdam News
E. None of the above options is correct.
Which model of the press is most often associated with today’s mainstream U.S. news
media?
A. Authoritarian
B. Communist
C. Libertarian
D. Social responsibility
E. Seditious
The transformation from an industrial, print-based society to one grounded in the
Information Age began with the development of __________.
A. sound recording
B. the printing press
C. the newspaper
D. the magazine
E. None of the above options is correct.
Which of the following did Adolph Zukor achieve?
A. Hired D.W. Griffith to direct movies for him exclusively
B. Tried to control all levels of movie production through Edison’s trust
C. Began the Paramount theater chain
D. Pioneered the studio system
E. Formed United Artists
Worried about the shaky financial underpinnings of print journalism, some have
suggested new business models, including .
A. having former print reporters start online newspapers
B. having wealthy universities buy and support newspapers
C. having wealthy Internet companies expand into the news business
D. having newspapers operate as nonprofits that run on tax-deductible contributions
E. All of the options are correct.
Which of the following is not an example of the Web sites that are increasingly popular
places for fans to sample and discover new music?
A. Google
B. iTunes
C. Facebook
D. YouTube
E. Rhapsody
The most popular music format on U.S. radio today is__________ .
A. country
B. contemporary hit radio
C. urban contemporary
D. top 40
E. adult contemporary
Which of the following statements about the relationship between the radio industry
and the concept of media convergence is false?
A. The convergence between radio and the recording industry was just the earliest
instance of radio overlapping with another form of mass media.
B. Radio has heavily converged with the Internet with things like podcasts and
streaming
audio.
C. Internet stations are able to negotiate royalty rates directly with the music industry.
D. Internet radio harkens back to the early days of radio, with its large variety of
stations, and to the transistors of the fifties, with its portability.
E. Internet radio only includes existing stations that simulcast over the Web.
By 2012, what percentage of American households had broadband Internet
connections?
A. 35 percent
B. About 50 percent
C. About 62 percent
D. 80 percent
E. None of the above options is correct.
Which of the following is generally considered the biggest threat to the future of
newspapers?
A. Yellow journalism
B. Competition from radio and TV
C. Declining readership, especially among younger people
D. The rising cost of paper
E. Public concern over corporate ownership
Pinball gained mainstream acceptance and popularity after World War II with the
addition of the__________.
A. cathode ray tube
B. kinetoscope
C. television
D. flipper bumper
E. penny arcade
__________is a game franchise produced by independent game publisher Blizzard
Entertainment.
A. Guitar Hero
B. Call of Duty
C. World of Warcraft
D. Legend of Zelda
E. All of the options are correct.
Select the correct historical order among the following major eras in journalism history.
A. Partisan journalism → penny press → yellow journalism → objective news
B. Penny press → partisan journalism → objective news → yellow press
C. Partisan journalism → objective news → penny press → yellow press
D. Yellow press → penny press → partisan journalism → objective news
E. Objective news → penny press → partisan journalism → yellow press
The newshole .
A. is news content that takes up about 35 to 50 percent of the space in a typical
metropolitan daily newspaper
B. refers to those parts of the public agenda that are ignored by news media
C. refers to a story that is somewhat incomplete but printed anyway
D. is a form of yellow journalism
E. refers to the space for advertising left over after the news content goes into the paper
According to the textbook, which of the following statements is most likely true about
the future of e-books?
A. The sales of e-books will probably level off at 5 percent of U.S. book sales.
B. The sales of e-books will likely drop as the fad passes.
C. Over half of all U.S. book sales will be e-books by 2015.
D. Over half of all U.S. book sales will be e-books by 2017.
E. Publishers will probably stop producing print books by 2012.
Which of the following is not true about large newspaper chains today?
A. They are adding more people to their newsroom staffs.
B. They are often suffering financially because of huge debt and falling income.
C. They are selling off individual papers.
D. They are losing talented, award-winning journalists and editors.
E. All of the options are true.
Electronics manufacturer Sony has the third most popular console, the__________.
A. Wii
B. PlayStation series
C. Nintendo
D. Atari
E. Xbox
Researchers associated with the minimal-effects model argue that people engage in
selective and selective retention with regard to the media.
Adolph Zukor formed the Famous Players Company in 1912 to
A. give young actors a start in movies
B. exert control over movie production
C. serve as an agent for established actors
D. make exceptional movies with the best directors available
E. None of the above options is correct.
American filmmaker Edwin S. Porter
A. shot narrative scenes out of order
B. made what is considered America’s first narrative film
C. used the first close-up in U.S. narrative film history
D. adapted Mlis’s innovations for narrative film
E. All of the options are correct.
Which statement indicates why radio typically has its biggest audiences between 6
A.M and 9 A.M. and between 4 P.M. and 7 P.M.?
A. Many people listen to the radio as they drive to and from work.
B. The funniest shows are on at those times.
C. The lucrative teenage audience listens most during those times.
D. Radio stations want it to be that way.
E. None of the above options is correct.
Because of fears about the spread of communism in the 1950s and the tactics of
lawmakers such as Senator Joseph McCarthy, TV networks started asking actors and
other workers to
A. hold controversial political views in order to get and keep their jobs
B. sign loyalty oaths denouncing communism
C. defend themselves in acourt of law from accusations of beingcommunists
D. stop working in television and radio
E. None of the above options is correct.
The cultivation effect (also known as “mean world” syndrome) argues that .
A. the more television people watch, the meaner they become
B. people who watch more television believe they are more likely to become victims of
crime or violence than they actually are
C. people who consider television watching an “uncultured” activity are more likely to
believe most people are violent
D. people who watch violent television will become more violent
E. None of the options is correct.
Johannes Gutenberg is remembered for .
A. inventing paper
B. developing the printing press
C. inventing the codex
D. translating the CanterburyTales into English
E. translating the Bible into English
While no one owns the Internet, some businesses have had commercial success
controlling parts of the Internet experience. Which of the following endeavors has/have
been commercially successful?
A. Providing physical access to the Internet through phone, cable, and satellite links
B. Selling advertising space on the Internet
C. Designing and providing programs that allow users to network with others over
the Internet
D. Designing and running directories and search engines
E. All of the options are correct.
MSO stands for ” __________system operator.”
The first printed books were so inexpensive and modest that they were primarily sold to
the middle and lower classes.
__________is the practice of making audio files available for download over the
Internet.
Between 1930 and 1970, “Who says what to whom with what
?” became the key question defining the scope and problems of
American communications research.
theory is a theory within media effects research that suggests a link between
the mass media and behavior.
Lee De Forest claimed as his biggest breakthrough the development of the__________,
or triode, vacuum tube.
The Estate is what the press is called when it operates as an unofficial
branch of government, monitoring the legislative, judicial, and executive branches for
abuses of power.
Media effects research first emerged because of concerns about television violence.
The phenomenon whereby audiences seek messages and meanings that correspond to
their preexisting beliefs and values is called_________ .
Broadcasters are no longer legally required to provide competing points of view when
airing programs about controversial issues.
It costs large-volume advertisers much more money to use an ad agency than to use
their own staff to create an ad.
The fact that PR professionals often move into journalism contributes to ongoing
tensions between journalism and PR.
The music industry has successfully hindered peer-to-peer (P2P) systems, which enable
free music file-sharing.
The Nintendo Wii takes the sedentary nature out of video games because it uses
a __________
One of the triumphs of the Internet is that it allows the digital passage of banned books
into nations where printed versions have been outlawed.