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978-0078029042 Chapter 1-3 Case Teaching Notes
New Products Management 11e / Crawford & Di Benedetto Part I Overview, and Opportunity Identification/Selection Case Teaching Notes for Part I LEGO Chapter 2 An important learning point in this case is that Lego tried all of the familiar recommendations […]
978-0078029042 Chapter 1-3 Solution Manual
New Products Management 11e / Crawford & Di Benedetto Part I Overview, and Opportunity Identification/Selection Part I – Overview, and Opportunity Identification/Selection Suggestions for Using Materials in Part I of the Text Including Answers to the Applications and Case Teaching […]
978-0078029042 Chapter 13-15 Case Teaching Notes
New Products Management 11e / Crawford & Di Benedetto Part IV Development Case Teaching Notes for Part IV THE MINI Chapter 13 Car design is a subject that really illustrates the potential contribution of design in the new products process […]
978-0078029042 Chapter 13-15 Solution Manual
New Products Management 11e / Crawford & Di Benedetto Part IV Development Part IV — Development Suggestions for Using Part IV of the Text Including Answers to the Applications and Case Teaching Notes CHAPTER CONTENT Here is the outline of […]
978-0078029042 Chapter 16-20 Case Teaching Notes
New Products Management 11e / Crawford & Di Benedetto Part V Launch Case Teaching Notes for Part V Wii Chapter 16 Wii has been a rapid success for Nintendo, and throughout the first several months of Wii’s availability, it has […]
978-0078029042 Chapter 16-20 Solution Manual
New Products Management 11e / Crawford & Di Benedetto Part V Launch Part V — Launch Suggestions for Using Part V of the Text Including Answers to the Applications and Case Teaching Notes CHAPTER CONTENT Here is the outline of […]
978-0078029042 Chapter 4-7 Solution Manual
New Products Management 11e / Crawford & Di Benedetto Part II Concept Generation Case Teaching Notes for Part II PILLSBURY GRANDS! BISCUIT SANDWICHES Chapter 4 This case illustrates the process of open innovation at General Mills. We learn that the […]
978-0078029042 Chapter 8-12 Case Teaching Notes
New Products Management 11e / Crawford & Di Benedetto Part III Concept/Project Evaluation Case Teaching Notes for Part III CHIPOTLE MEXICAN GRILL Chapter 8 This case should lead to a free discussion of the concept evaluation procedures seen in this […]
978-0078029042 Chapter 8-12 Solution Manual
New Products Management 11e / Crawford & Di Benedetto Part III Concept/Project Evaluation Part III – Concept/Project Evaluation Suggestions for Using Part III of the Text Including Answers to the Applications and Case Teaching Notes CHAPTER CONTENT Here is the […]
978-0078029042 Toolbox Cases AT&T Magicphone PFC
AT&T Magicphone PFC1 Introduction The American Telephone and Telegraph Company (AT&T) was incorporated in 1885. For nearly a century, AT&T provided universal phone service throughout the United States. AT&T would describe its primary business as the moving and managing of […]
978-0078029042 Toolbox Cases AT&T Magicphone PFC Discussion Question
AT&T Magicphone PFC Discussion Questions 1. Using the estimates provided by the experts at Bell Labs in the Delphi probe, what is the most likely industry sales potential for integrated business communications systems? Provide a 95% confidence interval for your […]
978-0078029042 Toolbox Cases Carfit Autoparts
Carfit Autoparts Introduction You are the newly appointed product manager for a company called Carfit, which markets replacement parts for all makes of cars in the United Kingdom. Carfit’s product line of auto parts is sold to independent repair shops […]
978-0078029042 Toolbox Cases Dell Computers
Dell Computers1 Introduction Dell Computers was founded by Michael Dell in 1984 and has its corporate headquarters in Round Rock, Texas. Michael Dell’s winning idea was to sell computer systems directly to customers, allowing him and his company to understand […]
978-0078029042 Toolbox Cases Nortel
Nortel1 Introduction This case investigates several aspects of selling a voice/data switch by Nortel (previously Northern Telecom) to current major industrial customers. The first part of the case will examine the sale itself and its projected profit consequences. Later on […]
978-0078029042 Toolbox Cases Nortel Discussion Question
Nortel Discussion Questions 1. Using the information you have on market size, innovation rate, and imitation rate, develop a ten-year forecast of unit demand for the U.S. switch market using the BASS spreadsheet. Test how sensitive your forecasts are to […]
978-0078029042 Toolbox Exercises The ADBUDG Model
The ADBUDG Model For Use with the ADBUDG Excel Spreadsheet The ADBUDG model can be used to project the market share and contribution effects of advertising programs. It was first described in the business literature in 1970 by John Little. […]
978-0078029042 Toolbox Exercises The ASSESSOR Model
The ASSESSOR Model For Use with the ASSESSOR Excel Spreadsheet ASSESSOR is a model that can be used in pretest market evaluation of a new product, and was first described by Silk and Urban in 1978. The version of ASSESSOR […]
978-0078029042 Toolbox Exercises The BASS Model
The BASS Model For Use with the BASS Excel Spreadsheet The BASS model was first developed in 1969 by Frank Bass. It is a sales growth model that predicts future product class sales for a durable good, using historical product […]
978-0078029042 Toolbox Exercises The DEFENDER Model
The DEFENDER Model For Use with the DEFENDER Excel Spreadsheet DEFENDER is a positioning model first presented in a 1983 article by Hauser and Shugan. It was originally designed to model the consequences of an attack by a new brand […]
978-0078029042 Toolbox Exercises The FINANCIAL Model
The FINANCIAL Model For Use with the FINANCIAL Excel Spreadsheet This basic financial worksheet is similar in form to the one accompanying the Bay City Electronics case in the New Products Management textbook. It allows a wide range of flexibility […]
978-0078029042 Toolbox Exercises The PERCEPTOR Model
The PERCEPTOR Model For Use with the PERCEPTOR Excel Spreadsheet The PERCEPTOR model was originally developed by Glen Urban in 1975. This model is designed to make projections of long-run market share based on positions of existing and proposed brands […]
978-0078029042 Toolbox Exercises The PRICING Model
New Products Management 11e / Crawford & Di Benedetto Toolbox Exercises The PRICING Model For Use with the PRICING Excel Spreadsheet PRICING is a product line pricing model incorporating each product in the product line. It allows “what-if” analysis of […]
Marketing Chapter 1 1 Radical innovation that displaces or obsoletes current products and creates totally new product categories is critical to the future growth and survival of a firm
1. By definition, new products are limited to significant technological innovations. FALSE Mention new products and people think about technology—iPods, iPhones, YouTube, virtual realities, fiber optics, and the like. But most new products are far simpler—low-carb colas, new movies, new […]
Marketing Chapter 1 2 Luminos Co., a popular manufacturer of kitchen appliances, decides to enter the manufacturing sector of crockery and dinnerware
30. _____ refer to those products that are retargeted for a new use or application. A. “Flanker” brands B. Line extensions C. Repositionings D. New-to-the-world products Refer to figure 1.4. Repositionings are products that are retargeted for a new use […]
Marketing Chapter 10 1 The full screen should generally be carried out just prior to the product launch phase of the basic new products process.
1. The full screen should generally be carried out just prior to the product launch phase of the basic new products process. FALSE The full screen is done prior to the development phase of the new products process. The term […]
Marketing Chapter 10 2 Which of the following is an example of a groupware that can be used to aid the process of combining team members’ ratings of new product concepts in a full screening project
33. Which of the following is an example of a groupware that can be used to aid the process of combining team members’ ratings of new product concepts in a full screening project? A. MSSQL B. Lotus Notes C. Outlook […]
Marketing Chapter 11 1 Even if a product’s potential is extremely high, its sales may not materialize due to insufficient marketing effort.
1. Even if a product’s potential is extremely high, its sales may not materialize due to insufficient marketing effort. TRUE A product’s potential may be extremely high, but sales may not materialize due to insufficient marketing effort. This is one […]
Marketing Chapter 11 2 Which of the following is the most commonly used approach to sales forecasting outside of the consumer packaged goods industry
30. With reference to the Bass diffusion model, which of the following best represents the growth in the total number of purchases that is typically based on adoption by innovators? A. The cumulative expenditures curve B. Skimming C. Initial diffusion […]
Marketing Chapter 12 1 A good product protocol can help cut development time and accelerate the time to market by providing better product definition.
1. The leading product innovators follow the relay race model. FALSE The leading product innovators do not follow the relay race model: They use some type of concurrent system, one in which all of the players begin working, doing as […]
Marketing Chapter 12 2 Plants to be built and quality to be achieved is associated with which of the following components of a product protocol
29. A product concept that originated in the advertising world that essentially says, “Product X is better for your use than other products because….” is known as: A. product positioning. B. product innovation. C. wildcatting. D. product testing. Product positioning […]
Marketing Chapter 13 1 The role of design in market-driven innovation is to modify the product so that it can accommodate the performance characteristics.
1. Excellence in design does not benefit the bottom line of a firm. FALSE Excellence in design benefits the bottom line of a firm. Firms that are judged to be higher in design effectiveness outperform other firms in return on […]
Marketing Chapter 13 2 With reference to the product architecture process, the product is arranged in a variety of configurations through simulations
30. With regard to the process of product architecture, the _____ shows the components and functional elements of the product and how they are interconnected. A. prototype B. product schematic C. geometric layout D. product protocol The product schematic shows […]
Marketing Chapter 14 1 If product development entails only minor variations to a standard product, higher projectization is the preferred option
1. Lower the projectization, the more the power leans toward the project manager. FALSE Refer to figure 14.1. The higher the projectization, the more the power leans toward the project manager. Projectization is the term used to denote the commitment […]
Marketing Chapter 14 2 Who amongst the following has the role of “pushing” product projects past obstacles or roadblocks
34. To have ownership, _____ helps assure that no one will take ownership without the skills and knowledge required by the task. A. empowerment B. motivation C. training D. commitment It takes three things to have ownership: training, empowerment, and […]
Marketing Chapter 15 1 A feature of use testing is that the prototype being tested is evaluated under normal operating conditions.
1. It is enough for firms to follow the “selling concept” in order to stay competitive. FALSE Firms should think beyond “selling concept” to stay competitive. As per the selling concept, “selling concept” (i.e., “we sell what we make”), and […]
Marketing Chapter 15 2 Which of the following user groups are likely to give more careful consideration, in use testing, than other typical
31. Which of the following is true of a gamma test? A. It works best for firms which want to leapfrog competitors. B. To pass this test, the new item must solve the customer problems completely. C. The test happens […]
Marketing Chapter 16 1 Tactical launch decisions are marketing mix decisions such as communication and promotion, distribution, and pricing of a new product
1. Tactical launch decisions are marketing mix decisions such as communication and promotion, distribution, and pricing of a new product. TRUE Tactical launch decisions are marketing mix decisions such as communication and promotion, distribution, and pricing. They are typically made […]
Marketing Chapter 16 2 Planters sell the same peanuts to all final customers, but modify the packaging depending on the size of the distributor
32. BlueBeak Corp. deliberately seeks out very small targets markets with unique purchase patterns. The firm targets _____. A. macromarkets B. capital markets C. micromarkets D. commodity markets In this example, the firm targets micromarkets. They are very small targets […]
Marketing Chapter 17 1 Indirect network externalities exist if product sales are dependent on the number of people that have adopted it
1. Indirect network externalities exist if product sales are dependent on the number of people that have adopted it. FALSE Direct network externalities exist if product sales are dependent on the number of people that have adopted it. Indirect network […]
Marketing Chapter 17 2 Which of the following new product characteristics probably has the greatest influence on trial rates
29. Which of the following statements is true of salespeople? A. In customer-based sales organizations, salespeople are required to aggressively use hard–sell pushing. B. For services, is apt to isolate the new product developer from the salespeople. C. For consumer […]
Marketing Chapter 18 1 Market testing for a new product should begin as soon as a technique can be found that will tell us what we need to know.
1. Market testing and test marketing are synonymous. FALSE Market testing can be used as a way to check out if the new product will be successful, before spending a lot of money on a product launch. Test marketing refers […]
Marketing Chapter 18 2 As a method of market testing, which of the following is an advantage minimarket testing provides over test marketing
31. Why is informal selling highly suitable for industrial selling? A. Because informal selling involves retailers or distributors in the process of testing a new product B. Because informal selling involves no risk for industrial customers, as sales takes place […]
Marketing Chapter 19 1 A launch management system must have an effective tracking system with trigger points to activate contingency plans
1. If a product’s market window of profitability is shorter than expected, this may indicate a turning point in the life cycle and may require strategic thinking for the next product put into development. TRUE If a product’s market window […]
Marketing Chapter 19 2 Which of the following problems in launch management is most likely to be untrack able and requires a firm’s management to inquire among suppliers and media
31. The final step in the launch management system is: A. selecting potential problems to control. B. selecting the trigger points. C. developing contingency plans. D. ranking and controlling potential problems. In launch management, once firms have found useful tracking […]
Marketing Chapter 2 1 In the project evaluation phase of the new products process, a full screen uses a scoring model of some type and results in a decision
1. The new products process essentially turns a profit flow into an opportunity. FALSE The new products process essentially turns an opportunity (the real start) into a profit flow (the real finish). It begins with something that is not a […]
Marketing Chapter 2 2 Identify the phase in the new product development process during which the item first acquires finite form
30. In which of the following phases of the new products process are prototypes typically created? A. The concept generation phase B. The concept or project evaluation phase C. The opportunity identification and selection phase D. The development phase Prototypes […]
Marketing Chapter 20 1 New regulatory legislation is often precise and made exclusively to prevent a period of jockeying among adversaries
1. New regulatory legislation is often precise and made exclusively to prevent a period of jockeying among adversaries. FALSE New regulatory legislation is rarely precise, and this imprecision leads to a period of jockeying by the adversaries over its interpretation. […]
Marketing Chapter 20 2 A manufacturer is most likely to be held liable for injuries caused by a “perfect” product if the injury was the result of
31. Under the concept of strict liability, the: A. buyer is unjustified to depend on the seller being right. B. seller of an item is required to make an implied warranty rather than an express warranty. C. seller of an […]
Marketing Chapter 3 1 Due to rapid market turbulence and the number of product varieties demanded by customers, many firms find that it is efficient
1. The group of people who lead the development of a new product act as “a company within a company.” TRUE The group of people who lead the development of a new product act as “a company within a company.” […]
Marketing Chapter 3 2 The problem of scope creep faced by a new product team in an organization is most likely to occur when
33. Which of the following statements is true of a product innovation charter (PIC)? A. It is typically prepared by middle-level managers. B. It is designed to provide guidance to the business units on the role of innovation. C. It […]
Marketing Chapter 4 1 According to the MBTI Creativity Index, creative people tend to be less intuitive and more introverted than other individuals
1. Creativity can be measured. TRUE Creativity can be measured using the standard MBTI (Myers-Briggs Type Indicator) Creativity Index. The MBTI Creativity Index uses an individual’s personality scores to assess his or her creativity. AACSB: Analytic Blooms: Remember Difficulty: 1 […]
Marketing Chapter 4 2 One of the reasons why technology-driven scientists, in most cases, actually put benefit before form and technology in the creation
32. _____ is defined in product innovation as the power to do work. A. Benefit B. Form C. Technology D. Potential Technology is defined in product innovation as the power to do work. Technology is the source by which the […]
Marketing Chapter 5 1 The most common source of needs and problems comes from an organization’s routine contacts with customers and others in the marketplace
1. The most common source of needs and problems comes from an organization’s routine contacts with customers and others in the marketplace. TRUE The most common source of needs and problems comes from an organization’s routine contacts with customers and […]
Marketing Chapter 5 2 Which of the following techniques can suggest new product functions by creating as many verb-object combinations as possible
32. Which of the following statements about the observation method of gathering information is true? A. This method does not involve the use of video cameras or photos to record observational data. B. This method excludes non customers from its […]
Marketing Chapter 6 1 Theoretically, the three basic types of attributes occur in the sequence of a benefit permits a certain feature, which in turn leads to its function
1. A product is really nothing but attributes. TRUE A product is really nothing but attributes, and any product (good or service) can be described by citing its attributes. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Topic: Understanding Why Customers […]
Marketing Chapter 6 2 Product attributes used in gap analysis, which differentiate between offerings and are important in consumer purchase decisions
30. Product attributes used in gap analysis, which differentiate between offerings and are important in consumer purchase decisions, are called _____ attributes. A. purchase B. consumer C. developmental D. determinant Attributes that both differentiate and are important are called determinant […]
Marketing Chapter 7 1 Trade-off analysis and conjoint analysis mean one and the same and therefore can be used interchangeably
1. Conjoint analysis fails in generating high-potential concepts for future evaluation. FALSE Conjoint analysis can be used in generating high-potential concepts for future evaluation. Trade- off analysis, often called conjoint analysis, is a technique that is more commonly used in […]
Marketing Chapter 7 2 In which of the following types of conjoint analysis is the respondent shown several alternative products and asked which one he/she would prefer
31. Conjoint analysis is least likely to be useful for _____. A. line extensions B. new-to-the-world products C. product improvements D. repositioned products Since respondents of a survey should be familiar enough with a product category and the attributes to […]
Marketing Chapter 8 1 The fact that a product and its marketing plan is viewed as a single unit is what lets one to telescope the development process into shorter periods of time
1. The evaluation process begins with the creation of a prototype. FALSE The new product appears first as an idea, a concept in words or pictures, and that is evaluated first. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Topic: What’s […]
Marketing Chapter 8 2 In which of the following risk strategies is risk reduced to an acceptable, threshold level, perhaps through redesigning a product to include
31. Which of the following risk strategies is most likely to incur opportunity costs? A. Avoidance B. Mitigation C. Transfer D. Acceptance In general, the new products team should consider four generic risk strategies. The risk strategy of avoidance eliminates […]
Marketing Chapter 9 1 In the basic new products process, market analysis activities and the formulation of a product innovation charter occur immediately after an idea appears.
1. In the basic new products process, market analysis activities and the formulation of a product innovation charter occur immediately after an idea appears. FALSE The formulation of the product innovation charter and market analysis activities occur before the idea […]
Marketing Chapter 9 2 According to the classic five-point question format of the concept test for a product, the top-two-boxes score includes the number of people who
31. Concept testing is a part of the _____ process. A. development B. prescreening C. launch D. full screening Concept testing is part of the prescreening process, preparing a management team to do the full screening of the idea by […]