30. _____ refer to those products that are retargeted for a new use or application.
31. Zooky Inc. is a well-known manufacturer of bubble gums, candies, chewing gums, and
edible breath strips. The company recently introduced a new range of sugar-free, antibacterial
chewing gum. Zooky’s new product can be best described as a(n):
32. Luminos Co., a popular manufacturer of kitchen appliances, decides to enter the
manufacturing sector of crockery and dinnerware. It markets a line of dinnerware, Illuminia, for
the first time in its history. Its dinnerware will most likely fall into which of the following new
product categories?
33. Designethic Co. is known for selling cards, gift-wrapping materials, and collectibles. In a
bid to compete with its counterparts, Designethic added fresh-cut flower arrangements to its
range of product offerings in the year 2015. Into which of the following new product categories
would the floral arrangements fall?
34. To cater to the constant demands of its customers, Roltez Pretzels, a manufacturer of
pretzels and extruded corn snacks, introduces honey-mustard pretzels to its product line. The
honey-mustard pretzels are examples of:
35. In an attempt to extend the life of its brand of AquaFresh soap, Agate Inc., a soap
manufacturer, makes certain enhancements to the characteristics and quality of its soaps.
Agate’s products would best fit into the new product category of:
36. Which of the following categories of new products would present higher risks and
uncertainties as well as associated costs of development and launch?
37. Which of the following products define wholly new product categories and are most likely
to require consumer learning or incorporate a very new technology?
38. A “me-too” product is most likely a:
39. Which of the following statements is true of new product categories?
41. Which of the following is the least innovative new product category?
42. Which of the following is considered to be the most innovative category of new products?
43. Which of the following statements is true regarding invention?
44. _____ refers to the overall process whereby an invention is transformed into a commercial
product that can be sold profitably.
45. A marketing researcher is most likely to serve as a _____ in a new product development
team.
46. The job of a _____ in the field of new product management is to help project managers
develop and use good new product processes.
47. A _____ assumes a leadership role that oversees a team of people representing various
functional departments.
48. The _____, a strategy for new products, ensures that the new product team develops
products that are in line with firm objectives and strategies and that address marketplace
opportunities.
49. _____ helps a firm assess which new products would be the best additions to existing
product lines, given both financial and strategic objectives.
50. Which of the following is the first phase in the basic new products process?
51. What are the most important reasons for product failure?
52. Discuss the terms “product innovation” and “process innovation.”
53. Describe the various categories of new products.
54. Briefly explain the terms: new products process, product innovation charter, and product
portfolio management.
55. What is a fuzzy gate? Explain with an example.