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1. The most common source of needs and problems comes from an organization's routine
contacts with customers and others in the marketplace.
2. Problem analysis is primarily concerned with building an inventory of user problems.
3. The first step of reverse brainstorming involves identifying a group of "heavy product
users" or activity participants within that category.
4. The bothersomeness index method of sorting and ranking problems according to their
severity or importance uses the extent of the problem and the frequency of its occurrence.
5. Government reports and investigations by social critics are examples of stakeholder
contacts that are used to seek out the voice of the customer.
6. A focus group makes it difficult for a person to talk about his or her problems when
others in the group have already admitted they have problems too.
7. Role playing is the best means of generating ideas for new products.
8. A product can be expressed in two words, a verb and an object.
9. The fourth general source of stakeholder needs, scenario analysis, comes into play when
there is a need to anticipate future problems that end users don't know they have at this time.
10. In static leap studies, the focus is on what changes must be made between now and then
if the leap scenario is to come about—the interim time period is the meaningful focus.
11. Conducting a good scenario analysis requires one to keep it simple as participants will
likely have difficulty understanding really complex scenarios.
12. Groups, in general, are much better than individuals in handling really new ideas and
finding radical solutions to problems.
13. In speed storming, participants draw their ideas instead of expressing them in words.
14. There is increasing evidence that electronic brainstorming outperforms traditional
brainstorming in terms of productivity and output of unique ideas.
15. The longer an online community is in operation, the more difficult it becomes to organize
the content and make it easy for participants to find their way around.
16. The final step of the problem-based ideation process involves:
17. The problem-based ideation process begins with:
18. In the context of the sources for the needs and problems of stakeholders, which of the
following is an example of an internal record?
19. Which of the following is the most common source for the needs and problems of
stakeholders?
20. Which of the following internal records serves as a psychological projective technique
that may reveal the products or services sought by consumers?
21. One of the real problems with using in-house people to report on customer problems is
that:
22. Identify the process in which participants generate a list of key problems with the product
currently in use, then group and prioritize these such that product development can focus on
addressing the most important problems.
23. Common complaints by end users or consumers taken as requests for new products are a
direct result of _____.
24. The phenomenon of _____ is the tendency of respondents to mention minor, but
frequently encountered, problems first.
25. _____ is a technique that uses the extent of the problem and the frequency of its
occurrence for sorting and ranking problems according to their severity.
26. One of the dimensions used by the bothersomeness technique for ranking and sorting
problems according to their severity or importance is the _____.
27. The most productive methodology to use for gathering a list of consumer problems is:
28. Which of the following is the most common method used to directly contact business or
household customers?
29. Which of the following statements is true of a focus group?
30. The use of stakeholder contacts as a methodology for gathering information useful for
problem analysis involves the use of:
31. Which of the following is true of focus groups?
