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31. Which of the following is true of a gamma test?
32. Case-based research used by some software manufacturers:
33. The first stage of case-based research is _____ during which the developer interviews
users to learn their expectations and how they will likely use the product.
34. The _____ stage of a case based research is followed by a preliminary beta test with end
users in a real work environment.
35. Which of the following is the first thing managers should decide in a product use test?
36. Which of the following user groups are likely to give more careful consideration, in use
testing, than other typical users and express more accurate reactions?
37. Identify the advantage of using personal contacts to reach user groups instead of mail.
38. Which of the following is a disadvantage of mail methods over personal contacts?
39. In the context of product use testing, a degree of explanation called _______, includes just
the information the customer will get when actually buying the product later.
40. Alton Inc. requires competitive comparisons in testing its potential product. The firm
should use _____.
41. In a _____ test, which is especially common for services, a respondent tests a single new
product for a period of time.
42. In a _____ test, use of the new test product is interspersed with that of a competitive
product.
43. Which of the following tests is the most sensitive?
44. If a firm plans to use only one type of use testing, products selected for testing should
preferably be drawn from _____.
45. Batch product should be used alone only if:
46. In recording respondents' reactions, the respondent is usually asked to compare the new
product with another product, say, the leader or the one currently being used, or both. In this
case, _____ score is used.
47. When a respondent uses an item, describes activities, and explains problems
encountered, it is known as:
48. A user reviewing videos of conventional product using testing previously done is an
example of _____.
49. A certain industrial firm found that users were making a particular change to aid a
product's function. In the context of special problems associated with a product use test, this
illustrates the act of _____.
50. Which of the following is true of a surrogate product use test?
51. What are the various disadvantages of copying an innovator's product?
52. Describe alpha, beta, and gamma testing.
53. Describe case-based research.
54. What are the various user groups available for product testing?
55. Describe the four types of product use tests.
