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1. The evaluation process begins with the creation of a prototype.
2. The fact that a product and its marketing plan is viewed as a single unit is what lets one
to telescope the development process into shorter periods of time.
3. The development phase of a product is naturally iterative.
4. If a firm makes products with very long cycle times, it is required to control the number of
products it has in the process queue at any given time so that products receive development
funds in a timely manner.
5. The late expenditures curve is representative of product development in technical fields
such as optics.
6. With reference to the risk/payoff matrix, a "drop error" occurs when a product, that is
likely to fail if marketed, is continued.
7. A "go error" and a "drop error" have the same cost and probability dimensions.
8. A firm that develops a contingency plan prior to launching a new product is adopting an
active acceptance risk strategy.
9. The decay curve primarily indicates the cumulative expenditure incurred at various stages
of developing a new product.
10. In new product work, financial analysis should be done by firms as early as possible to
avoid wasting money on poor projects.
11. Concept testing is different from concept development as it undermines the idea of
helping an item and kills it off.
12. Surrogate questions help when the timing of factual information does not often match
one's need for it.
13. The A-T-A-R concept is based on the diffusion of risk model.
14. The A-T-A-R model is applicable to services as well as industrial products.
15. A-T-A-R is a term that came from consumer products marketing.
16. A new product appears first as a(n) _____.
17. Which of the following is the reason that one can telescope the product development
process into shorter periods of time?
18. The current process of developing a new product is different from the earlier processes in
that now:
19. Which of the following actions causes backtracking?
20. The very first evaluation in the product development process usually:
21. The first use of evaluation is focused upon:
22. During the concept generation phase of the basic new products process, the goal of
product evaluation is to:
23. With reference to the purpose of evaluation, which of the following questions that a firm
asks, tests the aspect of scalability of assessing ideas in the concept generation phase of the
basic new products process?
24. The primary purpose of evaluation during Phase III of the basic new products process is
to:
25. A _____ is an evaluation technique that tells one whether he or she is ready to develop a
product for serious field testing.
26. The evaluation issue during the launch phase in the new product development process
that seeks to find out if a firm has proven itself able to make and market an item on a commercial
scale is usually carried out by the evaluation task called _____.
27. Which of the following statements is true of the cumulative expenditure curve?
28. Which of the following industries is most likely to be represented by a late expenditures
curve?
29. Which of the following outcomes of a risk/payoff matrix, used for evaluating a new
product process, is most likely to be the costliest for a firm?
30. According to the risk/payoff matrix, during the phase of concept/project evaluation of the
new products process, a _____ error occurs when a winning product is discarded.
