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30. With regard to the process of product architecture, the _____ shows the components and
functional elements of the product and how they are interconnected.
31. With reference to the product architecture process, the product is arranged in a variety of
configurations through simulations, computer-sided designing, or other techniques in order to
find the "best" solutions during the process of:
32. Flyto Co., a Japanese automobile manufacturing company, recently introduced two new
car models in America. These models were developed using the same platform as one of Flyto's
existing models, but were modified incrementally in terms of technology. Flyto's latest products
are examples of:
33. Derivative products:
34. The engineers of a cellphone manufacturing company worked hard on the springs and
ball bearings of their cell phones, just to get the sound of the cell phone lid closing right. They
knew that a solid "thud" was more attractive to customers than a cheap "click." Identify the factor
that was most likely being considered by the company's engineers when deciding on the
appropriateness of the design.
35. Macolla, a cosmetic manufacturing company, manufactures its latest brand of women's
perfume, Ella, in translucent pink bottles. The design engineers believe that the elegant
appearance of the perfume bottles will attract more of their target customers. Identify the factor
that was most likely being considered by the company's engineers when deciding on the
appropriateness of the design.
36. Artwork Corps' new product team is preparing decorative graphics, a brand name, and a
logo for its latest potential product. The team is most likely to be in the _____ stage of new
product development.
37. A fully functional, full-size product prototype that is essentially ready for examination by
potential customers would be best described as a _____ prototype.
38. A(n) _____ is a prototype that examines a limited number of performance attributes or
features.
39. Automobile companies often create full-size clay models in order to extract consumer
reactions to proposed styling alternatives. Such models would be best described as _____
prototypes.
40. _____ prototypes are used in probe-and-learn ("lickety-stick") product development in the
development of new-to-the-world products.
41. Which of the following is most likely to be used in product-use testing?
42. The "release" of a comprehensive prototype to potential users for testing in a real usage
situation that may support further product improvement is called _____ testing.
43. _____ are technical people who convert styling into product dimensions or specifications.
44. _____ are technical people who convert styling into product dimensions or specifications.
45. With reference to the design process, the practice of putting the various individuals or
functional areas in close proximity so as to shorten communication lines and increase team
cohesion is called _____.
46. Which of the following is true of colocation?
47. Many firms use _____ to achieve the effects of colocation without actual physical
proximity of team members.
48. In order to reduce "turf wars" between production and design specialists, Trident Corp.
has added a third independent person to the team who understands the importance of both. In
this scenario, Trident Corp. is utilizing a(n) _____.
49. Which of the following is a computer-based technology that allows for very efficient
product design and development?
50. The creation of a solid object directly from a three-dimensional computer model is called
_____.
51. Briefly describe the major contributions of design to new product goals.
52. Briefly define product architecture. What steps are involved in this process?
53. What are derivative products?
54. What is a prototype? What types of prototypes may be used, and for what purposes?
55. Discuss colocation.
