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31. The final step in the launch management system is:
32. A(n) _____ establishes performance metrics for innovation inputs, process effectiveness,
and performance outcomes.
33. In the context of innovation dashboard, number of patents filed by a firm is a metric for:
34. Which of the following is an input metric in an innovation dashboard?
35. In an innovation dashboard, process metrics includes:
36. In an innovation dashboard, metrics for performance outcomes includes:
37. In an innovation dashboard, return on investment in innovation is a(n):
38. Which of the following statements is true of metrics for innovation?
39. Which of the following problems in launch management is most likely to be untrackable
and requires a firm's management to inquire among suppliers and media?
40. In the context of launch management, eyeball control refers to:
41. In launch management, when the potential customers of a new product are not making
trial purchases of the product, then tracking is most likely to be done by:
42. A(n) _____ is designed to capture the events leading up to a product launch and to try to
understand the thinking behind the actions taken.
43. Which of the following statements is NOT true about an After Action Review (AAR)?
44. Which of the following statements is true about an After Action Review (AAR)?
45. Which of the following statements is true regarding the launch management for
temporary products?
46. Which of the following is least likely to need a launch management plan?
47. Which of the following is NOT true of occasional products?
48. If the market situation for a product in decline is particularly difficult and solutions lie
only in longer-time product changes, the most appropriate thing will be to:
49. In the first step of a product deletion process, a firm must:
50. In which of the following stages of a product deletion process does a firm consider the
full effects of the deletion on its overheads, expenses, and capacity utilization?
51. In the context of a new product launch, briefly describe the five major areas in the gap
analysis matrix that can be measured and compared to expected plan.
52. Discuss the various methods of identifying potential problems during launch
management.
53. What are the three essentials involved in applying the tracking concept to new products?
54. Briefly discuss the use of social media metrics in launch management.
55. Discuss the revenue opportunities a firm may have if a product or product line is
discontinued.
