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33. Which of the following statements is true of a product innovation charter (PIC)?
34. The problem of scope creep faced by a new product team in an organization is most likely
to occur when:
35. Which of the following, if implemented, will most likely ensure that the product innovation
charter (PIC) is effective?
36. Any "rules of the road" requirements imposed by a situation or by upper management
form a part of the _____ section of a PIC.
37. Identify the section of the product innovation charter (PIC) which recaps the analysis
behind the preparation of the charter.
38. Exploring technology and market drivers separately, then seeing their value when taken in
combination is often called the _____.
39. In the context of new product arena, focus is generally achieved by the use of four types
of strengths or leverage capabilities. Which of the following is one of those strengths?
40. The procedure of converting technical specifications, to product features and benefits, to
market needs is called the _____.
41. The best new product ideas are based on _____, which serve as the heart of the concept
generation process.
42. Which of the following is a variation on the single-customer focus where each customer
is offered a product of his or her individual choice?
43. A famous fast-food joint is offering all its regular customers a product of their individual
choice through the program, "Have It Your Way". This is an example of:
44. _____ is a way of executing a first-to-market strategy.
45. Which of the following is the most common way to execute a first-to-market strategy?
46. Using glue to replace metal fasteners in electronics and automotive products best
exemplifies _____.
47. Tweaking existing technology in a new way is usually called _____.
48. First-to-market products that do not involve any changes in technology, but the use is
totally new primarily involve _____.
49. In order to generate quick revenue, Helium Corp., an electronics manufacturing firm
makes a technical improvement to one of its competitor's ERP offerings. This is an example of
_____.
50. Which timing strategy is very demanding, because a firm following this strategy has to
make the decision to enter the market before the innovator is successful or has even come to
market?
51. Describe a product platform and its importance in the new products process.
52. Elaborate how platforms can be used to gain competitive advantage globally with suitable
examples.
53. Write a short note on the Product Innovation Charter (PIC).
54. What are the various ways of implementing the first to market strategy? Explain with
examples.
55. Discuss the portfolio evaluation model proposed by the Strategic Decision Group (SDG)
which takes into consideration expected commercial value and probability of technical success.
