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1. In the basic new products process, market analysis activities and the formulation of a
product innovation charter occur immediately after an idea appears.
2. The product innovation charter (PIC) directing new product development eliminates more
product ideas than all the other evaluations combined.
3. Market analysis precedes the preparation of the product innovation charter and provides
"a priori" conclusions about new product proposals.
4. To avoid the bazooka effect, the idea source should be allowed to participate in the initial
reaction.
5. A complete new product concept is a statement about anticipated product features that
will yield problem solutions relative to other products already available.
6. The first purpose of a concept test is to generate the sales or trial rate that a product
would enjoy.
7. Concept testing can be used for developing an idea, not just for testing it.
8. Prototypes are the least expensive form of concept statements because very few
decisions have to be made about the new product to get it into a prototype.
9. Virtual reality captures both the advantages and disadvantages of a prototype.
10. The real-time response survey combines the best features of focus groups and surveys
and has proved useful in screening new consumer product concepts.
11. Benefit segmentation is used to identify unsatisfied market segments and concentrate a
firm's efforts on developing concepts ideally suited to the needs of those segments.
12. If the number of determinant attributes is very less, identifying benefit segments on an
importance map can be very complex.
13. When benefit segments are overlaid onto a perceptual map, it results in a cumulative
expenditures curve.
14. A disadvantage of preference regression is that it can be done only on factor scores and
not on attribute ratings.
15. The awareness and availability components of the A-T-A-R model are usually assessed
using customer feedback.
16. Regarding the various tools for evaluating new products, which of the following
evaluations occurs prior to the appearance of an idea?
17. Prior to the development phase of the new products process, product managers
undertake up-front evaluation activities because:
18. Which of the following is true of up-front evaluations?
19. While preparing the product innovation charter (PIC), the earliest evaluation that a firm
makes is of ____.
20. Which of the following is true of the product innovation charter (PIC) of a firm?
21. In the context of the various tools for evaluating new products, _____ is the second
evaluation that precedes the appearance of a concept.
22. Which of the following is true of market analysis?
23. Once the product innovation charter has selected a market area for focus, which of the
following should be done prior to the appearance of the concept?
24. With reference to new product development, which of the following best describes the
bazooka effect?
25. Which of the following actions can prevent the bazooka effect?
26. One of the factors based on which a concept can be evaluated for a rough early screen is
the factor of firm worth, which indicates if the:
27. Concept testing will work best for:
28. Concept testing was essentially invented by ____.
29. If it is simple to go from concept to full service description, then the services firm can
proceed to:
30. A product concept is a:
