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1. Excellence in design does not benefit the bottom line of a firm.
2. Product design is used to pretty up a product that is about ready to be manufactured.
3. The role of design in market-driven innovation is to modify the product so that it can
accommodate the performance characteristics.
4. A product design which is developed in collaboration with end users and which captures
the voice of the customer is known as a universal design.
5. Design for ergonomics is the technique by which products can be taken apart after use
for separate recycling of metal, glass, and plastic parts.
6. Ergonomics can be best defined as studying unmet customer needs with the help of
perceptual gap mapping.
7. Product architecture has been described as the process by which a customer need is
developed into a product design.
8. Regarding the process of product architecture, if rapid changes are expected in some part
of the product, that part should most certainly be made into a chunk.
9. The products based on the same platform as an existing product, but modified
incrementally in terms of technology or customer need fulfillment are known as breakthrough
products.
10. The best parts of each ideation are combined into a single design in a step called design
consolidation.
11. By definition, a focused prototype is a fully functioning, full-size product that is
essentially complete and ready for examination by potential customers.
12. Colocation allows team members to identify and resolve product development problems
faster.
13. Most of the problems surrounding design have to do with concurrency, or over-lapping
the steps in development.
14. Product designers often use design for manufacturability (DFM) techniques to find ways
to minimize manufacturing costs.
15. On average, up to 80 percent of a product's cost is determined by the time it is designed.
16. Which of the following statements is true of product design?
17. In both technology-driven and market-driven innovation, _____.
18. Which of the following is true of market-driven innovation?
19. A certain watch manufacturing company manufactures watches that have about a third of
the moving parts of a traditional Swiss watch: a plastic casing without a removable back, a
plastic strap incorporated into the casing, and many other similar design features. The company
retails its watches at a small fraction of the price of traditional Swiss watches. In this scenario,
the company's watches are most likely designed:
20. _____ design is the term sometimes used to mean the design of products to be usable by
anyone regardless of age or ability.
21. Silhouette Inc. has established a recognizable look or feel that it uses consistently across
the products it sells. This supports the public perception of the firm and ultimately, its corporate
identity. Based on this information, we can say that Silhouette Inc. is trying to capitalize on its
_____.
22. DarkBerry Inc., a cellphone manufacturer, manufactures products that share common
design features that make them unique, yet at the same time familiar. All of DarkBerry's
cellphones have a sleek appearance and an elegant design. DarkBerry's products can be best
described as being designed:
23. Firms that are concerned with, or seek to promote environmental concerns are most likely
to employ design for _____.
24. Velvo Inc., an automobile manufacturing company, designs its products in such a way
that they can be easily dismantled after use for recycling. The used plastic parts are sorted and
recycled to make new parts. Other components are either recycled or rebuilt, while unusable
parts are incinerated to create energy. In this scenario, Velvo's cars can be best described as
being designed:
25. Ergonomics can be best defined as studying:
26. The process by which a customer's need is developed into a product design is called
_____.
27. Which of the following is the first step in the process for product architecture?
28. Which of the following is the final step in the process for product architecture?
29. Chunks (or modules) are defined during which of the following steps of the product
architecture process?
