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1. Market testing and test marketing are synonymous.
2. Market testing for a new product should begin as soon as a technique can be found that
will tell us what we need to know.
3. The longer we wait to test a product, the lesser we will know about the product and its
marketing program.
4. Market testing can be skipped if a company knows a business well and has been
successful there.
5. The marketplace may not be good for market testing, especially in the case of global
launches.
6. Pseudo sale is a more vigorous method of market testing than the controlled sale, and
much more revealing.
7. The speculative sale method is best used for conducting market testing for consumer
packaged goods.
8. The simulated test market (STM) method for market testing can be effectively used for
products that are sold predominantly by personal selling or point-of-purchase promotion.
9. The speculative sale method for market testing involves using each retail store as a mini-
city or mini-market to speculate revenue and sales.
10. Speculative sale method for market testing can be used in situations where industrial
firms have very close downstream relationships with key buyers.
11. In informal selling methods people are asked if they would buy a new product, but in
speculative sale method people are asked to buy the product.
12. Distributors and retailers/dealers are essentially avoided in informal selling.
13. The advantages of using direct marketing as a market testing method include secrecy,
quick feedback, low cost, and database support.
14. InfoScan by itself is a method of market testing.
15. Full sale market testing methods fail to test the realities of new products' national
introduction.
16. Which of the following statements is NOT true of market testing?
17. In the new products process, market testing should typically be carried out:
18. Which of the following is the strongest argument for conducting market testing as late as
possible?
19. Which of the following causes for new product failure does concept testing cover?
20. Identify the situation that most likely requires a company to conduct market testing on its
new product.
21. Under which of the following situations will market testing be quick, if at all it takes
place?
22. May Safe Solutions (MSS) Inc. is on the verge of launching a new security alarm systems
for homes. Before the commercialization of the product, the marketing team of the company
contacts a few customers, describes the product to them, answers queries on its functioning,
negotiates price, and then asks the customers if they would actually buy the product if it was
available in the market. Which of the following methods of market testing is MSS Inc. applying in
this scenario?
23. Which of the following types of market testing relies upon asking potential customers if
they would buy the product if the product were actually available, but does not require them to
spend money or take a risk?
24. _____ is a virtual market testing technique, in which a respondent is brought into a virtual
retail store environment and encouraged to look around, take products off the shelf and read the
label, and make purchases.
25. Which of the following statements is true of the speculative sale method of market
testing?
26. Which of the following methods of market testing was a spinout from concept testing and
comes very early in the new product development process?
27. The primary role of simulated test marketing in A-T-A-R forecasting is to:
28. Which of the following methods of market testing fall under the category of controlled
sale?
29. Minimarket testing is a _____ method.
30. Which of the following statements is true of informal selling as a method of market
testing?
