Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
1. Conjoint analysis fails in generating high-potential concepts for future evaluation.
2. Trade-off analysis and conjoint analysis mean one and the same and therefore can be
used interchangeably.
3. A full-profile conjoint analysis is one for which one obtains information on all possible
levels of all the product's attributes.
4. In using conjoint analysis, one assumes that a product cannot be represented as a set or
bundle of attributes.
5. Conjoint analysis puts all of the determinant attributes together in new sets and
identifies which sets of attributes would be most liked or preferred by customers.
6. A strength of the full-profile conjoint analysis approach is that it measures interactions
among attributes.
7. Conjoint results are a valid early indicator of ultimate product success.
8. Dimensional analysis involves listing only the measurements of dimensions of a product
type such as spatial length and width.
9. Checklists are one of today's most widely used idea-generating techniques.
10. Checklists produce a multitude of potential new product concepts, most of them
worthless.
11. The displacement template, presented by Goldenberg and Mazursky, involves retaining
the intrinsic components of a product.
12. With reference to relationships analysis, utility lever indicates at what point a product
affects a customer.
13. In the context of relationships analysis, a buyer's experience cycle dimension refers to
how a product affects a customer's life.
14. The morphological matrix of studying relationships simultaneously combines more than
two dimensions.
15. Analogy is used heavily as part of the problem-solving step in problem-based methods.
16. _____, often called conjoint analysis, is a technique that is commonly used in concept
evaluation.
17. The analysis of the process by which customers compare and evaluate brands based on
their attributes or features is best described by the term _____ analysis.
18. _____ analysis is the name of one of the most common analytical tools used to assess
tradeoffs.
19. After finding the important attributes on which the available products differ, gap
analysis:
20. The assumption behind the use of conjoint analysis is that:
21. Conjoint analysis:
22. Conjoint analysis is an analytical tool used to assess tradeoffs much like _____ analysis is
a tool to develop perceptual maps.
23. Which of the following statements is true of conjoint analysis?
24. Gourmetz, a fast food joint, seeks to launch a new range of organic pizzas. The
determinant attributes for the new product range of pizzas are identified as spiciness, flavor, and
thickness. The range for each of these attributes is also selected. Cards representing each
variant that combines specific levels of determinant attributes are prepared and given to
consumers. Then, the best level of each attribute is combined into an overall favorite product.
This is an example of _____.
25. Trade-off analysis is becoming increasingly valuable for industrial product innovation
because:
26. _____ is a data analysis technique used by conjoint analysis to find a customer's
underlying value system patterns within rank order data.
27. To identify a customer's underlying value system, conjoint analysis uses rank orderings to
estimate the utilities of each level of each attribute for each customer and these utilities are
called _____.
28. Conjoint analysis uses monotone analysis of variance (MONANOVA) to identify the:
29. Which of the following techniques is used to estimate the relative preferences of all
possible products using only a small subset of "attribute/level" cards?
30. Identify the correct statement regarding conjoint analysis.
