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33. Which of the following is an example of a groupware that can be used to aid the process
of combining team members' ratings of new product concepts in a full screening project?
34. Star Inc. has restricted its budget for developing new products to $20,000. It
automatically vetoes a proposed product if the product scores poorly on the factor of budget
during the screening process. In this case, such a factor is known as a _____ factor.
35. In the context of the scoring model, culling factors should generally be established in the
_____.
36. Comport Corp. automatically dismisses any concept that does not seem to have the
potential to be first or second in its market. In this case, Comport is using market share as a
_____.
37. When combining the individual team member's ratings, if the factors being scored have
all-or-nothing, yes-or-no answers, then these factors should be handled by using:
38. Who among the following is less likely to be a member of the scoring team for a full
screening process in an organization?
39. Since factor weightings are of great importance, many firms evaluate the impact of
assigned weights through _____.
40. The use of weights in scoring models is subject to serious criticism because:
41. Valclick Inc., during the full screen phase of its new product process, uses an approach
that graphically arranges five-point scorings on different factors. Which of the following
approaches is Valclick using in this scenario?
42. According to the screening model derived from the NewProd study, an acceptable risk-
return ratio is an example of a _____.
43. According to the screening model derived from the NewProd study, which of the following
falls under "must-meet" criteria?
44. According to the screening model derived from the NewProd study, which of the following
can be categorized under "should-meet" criteria?
45. Which of the following techniques is most likely to be used for product project screening
and evaluation?
46. The Analytic Hierarchy Process is a form of _____ analysis.
47. _____ is a commercially available software that makes the Analytic Hierarchy Process
(AHP) very easy to use.
48. Lia Hwang was asked to attend a new product scoring session in order to explain the
special considerations and the intangible benefits unique to the concept she helped develop.
Lia's role was to push past normal resistance to change and to see that the concept gets a fair
hearing at all turns. Lia is best described as a _____.
49. Which of the following techniques can be used by a product champion to ensure that the
concept gets a fair hearing at all turns?
50. _____ systems are computerized scoring systems with the factors developed on the basis
of expert experience.
51. Discuss the objectives of full screen.
52. Briefly discuss the technical and commercial success factors included in the Industrial
Research Institute Scoring Model.
53. Discuss the role of individuals as scorers or judges in a scoring model.
54. Discuss the NewProd screening model.
55. Explain the analytic hierarchy process.
