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30. With reference to the Bass diffusion model, which of the following best represents the
growth in the total number of purchases that is typically based on adoption by innovators?
31. Which of the following is the most commonly used approach to sales forecasting outside
of the consumer packaged goods industry?
32. The management's primary task in sales forecasting is to:
33. Which of the following is a problem associated with sales forecasting?
34. Leah Hubert senses that her "favorite" product concept might be dismissed due to
"inappropriate and unreasonable" financial analysis tools that cannot accurately reflect its
potential. Leah has attempted to use her influence to push the concept past such obstacles. In
this scenario, Leah is functioning as a _____.
35. Firms that develop a stream of new items that differ very little from those now on the
market, insert them into the market without great fanfare, watch which ones end users rebuy,
and drop those that do not find favor are using the policy of _____.
36. When faced with weak financial estimates, NewPro Inc. sometimes implements its new
product ideas on a small scale to see where the solution might lie. Based on this information, we
can say that NewPro Inc. is employing _____.
37. Which of the following is a way of putting risk back into product innovation while
managing it well?
38. Managers who feel business is suffering from "paralysis by analysis" are most likely to:
39. _____ analysis may be used to estimate the net present value of a new product when it is
still in the concept stage.
40. The _____ tool includes several ways to assess strategic fit and market attractiveness,
and also considers financial performance.
41. In the new product development process, the product use test is conducted during the
_____ phase of the process.
42. Strategic criteria for new product development are best analyzed through the use of
_____.
43. If a firm is already involved in plenty of quick-hit projects, strategic portfolio
considerations would indicate that new funding would be better routed to a long-term, major
technology development. The firm, as per the example, follows a(n) _____.
44. A firm may approve many new product projects if:
45. Which of the following is true of top-performing firms?
46. Under the _____, the firm or SBU lays out a strategy, and then allocates funds across
different kinds of projects.
47. Firms that build strategic criteria into their project selection tools are using a _____
strategic approach.
48. According to the Hoechst-U.S. scoring model, which of the following is a factor related to
the firm's product innovation charter (PIC)?
49. According to the Hoechst-U.S. scoring model, which of the following is a full-screen
feasibility factor?
50. According to the Hoechst-U.S. scoring model, which of the following factors is based on
financial criterion?
51. What are some of the considerations to keep in mind when developing sales-forecast?
52. Discuss the Bass diffusion model.
53. Summarize the problems associated with forecasting.
54. Discuss any four ways in which dependence on poor forecasts can be reduced.
55. Explain the top-down and bottom-up approaches to strategy development.
