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30. In which of the following phases of the new products process are prototypes typically
created?
31. Identify the phase in the new product development process during which the item first
acquires finite form.
32. The development phase of the new product process involves the development of:
33. The _____ test is a critical step which for the first time tests the feasibility and success of
the marketing program and the product together.
34. In which of the following phases of the new products process does market testing take
place?
35. The concept evaluation phase of the new product process involves:
36. Which of the following is an evaluation task in the concept generation phase of the new
products process?
37. In the context of the concept or project evaluation phase of the new products process, a
_____ is a product definition that includes the intended market user, the problem perceived, the
benefits the new product would have to have, plus any mandatory features.
38. Which of the following is associated with the concept generation phase of the new
products process?
39. With regard to the concept or project evaluation phase of the new product process, a
prototype concept is best described as a:
40. Which of the following is associated with the concept or project evaluation phase of the
new products process?
41. In the context of the development phase of the new products process, a _____ is best
described as a tentative physical product or system procedure.
42. Both market value and clarity are lowest for a(n):
43. In which of the following phases of the new products process is the first full test-of-fit
with manufacturing made?
44. Which of the following is true of the batch concept?
45. In the new products process, a cross
-
functional team:
46. Digicon Inc. is a firm with mindshare in the category of digital cameras. With reference to
this information, which of the following statements is true regarding the firm?
47. Services and goods are often arrayed on a scale which ranges from pure service to pure
good. Where does an insurance policy stand on this scale?
48. Early, non-functional versions of proposed new products, called ____, are often provided
to allow consumers to try and comment on innovative offerings.
49. Identify the new products process where, through interaction with customers, designers
are inspired to probe, experiment, and improvise, and as a result, may come up with a successful
new-to-the-world product.
50. Identify the term used to describe the iterative process where the developing team
develops prototypes from dozens of different new product ideas, eventually settling on a
prototype that customers like.
51. Discuss the concept or project evaluation phase of the new products process.
52. Discuss the five methods to accelerating time to market as identified by new products
consultant Robert Cooper.
53. Discuss the risks and guidelines of speeding to market.
54. Identify the factors responsible for the high failure rates of new-to-the-world products
with relevant examples.
55. Discuss the role of serial innovators in the new products process.
