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1. The leading product innovators follow the relay race model.
2. The purpose of a protocol remains constant irrespective of the market segment and time.
3. A good product protocol can help cut development time and accelerate the time to
market by providing better product definition.
4. The product protocol communicates essentials to all of the players, helps lead them into
integrated actions, helps direct outcomes that are consistent with the full screen and financials,
and gives all players their targets to shoot for.
5. If done right, a product protocol gives requirements in words that can usually be
measured and thus permits a development process to be managed.
6. New products managers should focus only on the formal product.
7. New product projects that use well-known and well-established technologies for product
improvements are said to be "wildcatting."
8. Features are the most desirable form of product attributes for a protocol to use.
9. A company's success is assured if a product is developed in response to consumer's
demands for specific features.
10. Since product protocols are marketing tools, they should not include production or
regulatory requirements.
11. Quality function deployment (QFD) was invented in the Japanese automobile industry
years ago as a tool of project control.
12. In practice, the first step of quality function deployment (QFD) is the house of quality
(HOQ).
13. In the house of quality (HOQ) approach, customer's needs are converted to the price of
the product.
14. Quality function deployment (QFD) has been called "matrix hell" as a result of its massive
data requirements, its complexity, and its tendency to raise conflicts that are difficult, if not
impossible, to solve.
15. The protocol process is an aid to management, not a substitute for thinking.
16. A _____ system is one in which all of the players begin working, doing as much as they
can at any time as the project rolls along.
17. Leading product innovators use a type of ____ system instead of following the relay race
model.
18. Which of the following is true of a product protocol?
19. _____ is a technique used by Toyota to get cooperation across functional areas, to speed
up integration, and to focus the team.
20. Which of the following is true of the Oobeya Room technique?
21. Consumers and end-users tend to purchase:
22. The first general purpose of a product protocol is to:
23. Which of the following is true of a product protocol?
24. A product protocol:
25. Which of the following is true of a product protocol?
26. New product projects that bet on a technology that has not yet been shown to work or
just bet on a scientist with a good track record for coming up with saleable new products are said
to be _____.
27. The protocol statement clearly defines a firm's _____, which is a specific group of
consumers having specific problems the firm hopes to solve at a profit for itself.
28. The attempt to explain to a consumer why a specific product is the best choice for the
solution to a specified problem is known as _____.
