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31. Conjoint analysis is least likely to be useful for _____.
32. _____ analysis, developed by Sawtooth Software, shows only a few attributes at a time to
the respondent and adapts to the respondent as the conjoint exercise goes on.
33. Combinations of several attributes to which a respondent states likelihood of purchase
using a number between 0 and 100 are known as _____.
34. In which of the following types of conjoint analysis is the respondent shown several
alternative products and asked which one he/she would prefer?
35. Conjoint analysis has been shown to provide a valid early indication of ultimate product
success for _____.
36. Trade-off analysis is unsuitable for major innovations because:
37. _____ is a concept testing method in which respondents are brought into a virtual buying
environment that simulates the information typically available in a realistic purchase situation.
38. Which of the following is true of information acceleration?
39. Information acceleration:
40. The underlying premise for _____ is that product concept creativity is triggered by the
mere listing of every physical feature of a product, because we instinctively think about how that
feature could be changed.
41. Which of the following idea-generating techniques evolved from early forms of
dimensional analysis?
42. Which of the following is one of today's most widely used idea-generating techniques?
43. Checklists typically consist of a _____.
44. Identify the creativity template, presented by Goldenberg and Mazursky, which removes
an intrinsic component and its function so as to functionally change the product.
45. Which of the following creativity templates presented by Goldenberg and Mazursky seeks
to identify and create a new connection between a constituent internal to the product and one
that is external to the product?
46. According to Goldenberg and Mazursky, _____ is a creativity template that finds a
functional dependency between two independent variable features and the interaction may
suggest a creative new product.
47. The two-dimensional matrix and the morphological matrix are examples of types of _____
analysis.
48. Relationships analysis typically involves:
49. In contrast to most other qualitative analysis, relationships analysis:
50. Which of the following characteristics is unique to a morphological matrix?
51. List the guidelines for the use of conjoint analysis.
52. Explain adaptive conjoint analysis.
53. Explain the importance of virtual prototypes in concept testing.
54. How does relationships analysis differ from other concept-generating methods? Identify
the two types of relationships analysis techniques.
55. Explain analogy as a problem-solving method with the help of suitable examples.
