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32. _____ is defined in product innovation as the power to do work.
33. With reference to the three inputs required by the creation process, _____ is the source
by which the form is attained.
34. Putting benefit last is very risky, since:
35. One of the reasons why technology-driven scientists, in most cases, actually put benefit
before form and technology in the creation process is that:
36. Identify the best sequence to follow during the development of a new product.
37. A product protocol primarily describes:
38. Prior to proceeding with development of a new product, a group of technical people and
intended customers will review a _____ statement to assess its potential.
39. With reference to the new product development process, an initial verbal and/or
prototype expression that tells what is going to be changed and how a customer stands to gain or
lose is best described as a _____.
40. Concept generation must be a(n) _____ process.
41. Which of the following statements is true regarding the method of user toolkits?
42. In the context of obtaining product ideas, open idea solicitation is known as:
43. Which of the following can is an example of crowdsourcing?
44. Which of the following would qualify as an outside source of ready-made new product
concepts?
45. Most of the ideas offered by consumers in the form of crowdsourcing would be best
characterized as:
46. Identify the correct statement with regard to end users as a source of ready-made new
product concepts.
47. _____ are those customers that are sought by a firm for eliciting new product ideas, since
they have been associated with a significant current trend.
48. _____ is defined as the process a company employs to externally search for and source
research, new technologies, and products.
49. The objective of a firm using open innovation is to:
50. One of the complicated issues a firm must manage in an open innovation policy is:
51. Mention the various obstacles to idea generation and discuss each of them.
The various obstacles to idea generation are as follows:
52. Discuss the barriers to firm creativity.
53. Briefly describe the three inputs required in the creation process.
The three inputs required by the creation process are:
54. Discuss the toolkits for user innovation methods.
55. Discuss the advantages and risks of open innovation.
