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1. Tactical launch decisions are marketing mix decisions such as communication and
promotion, distribution, and pricing of a new product.
2. Strategic givens are more easily modified as compared to tactical decisions.
3. Product cost is one of the common customer acceptance measures used by firms as
goals for individual products.
4. The cash-to-cash metric shows the time between the initial cash investment and the
time of payment for a finished product.
5. The launch plan for a new-to-the-world product is expected to stimulate replacement
demand rather than primary demand.
6. Markets today are so complex that one product cannot come close to meeting all needs
and desires of the customers.
7. Mass media marketers use tighter market segments than direct marketers and online
marketers.
8. Virtual product testing is an extension of mass customization.
9. A continuous innovation requires little learning by customers, as compatibility with prior
experiences and values is high.
10. According to Geoffrey Moore's crossing the chasm model, people belonging to the early
majority and late majority group fall under the category of the visionaries.
11. The role of a new product is usually to build gross margin dollars, dollars that come
primarily from the values it has over its price.
12. Every new product must be identified, and the accurate term for what identifies products
is copyright.
13. Typically, courts permit private brands absolute rights to copy a well-known brand's trade
dress.
14. A dominant brand in a product category is known as a flagship brand.
15. Bulk packaging that holds a product's secondary packages for shipment is referred to as
primary packaging.
16. In product commercialization, _____ define how the strategic decisions will be
implemented.
17. If a firm decides to be very aggressive at the time of launching a new product, it is an
example of a(n) _____.
18. The most expensive and risky stage of the new product development process is often
_____.
19. Which of the following metrics is used to assess the financial performance of individual
products?
20. Which of the following is a customer acceptance measure used during the strategic
launch planning of a new product?
21. Which of the following is a product level performance measure used for individual
products?
22. The cash-to-cash metric was first used by _____.
23. America First Electronics Inc. (AFE) is preparing to launch a set of new-to-the-world
medical devices that are based on the same technology. These devices promise to revolutionize
the healthcare industry. AFE must ideally attempt to stimulate:
24. Which of the following seeks to assure new product success by encouraging existing
consumers to switch to the new offering?
25. For a new product entry or line addition in an established market, the emphasis is on
stimulation of:
26. When a firm chooses an aggressive entry to launch a new product:
27. Gloria, a marketing manager at Big Three Inc., is preparing for the launch of a new
product. The company's top management wants to keep its spending strategy low key. To
convince the top management that the new product needs an aggressive entry, Gloria should
promote the marketing cost associated with the launch as a(n) _____.
28. Zircon Motors Inc. destroyed its prior branding as a manufacturer of economy
automobiles when it planned to introduce Zircon Mova, a premium car, targeted at the high-
income customer group. This is an example of a(n) _____ of market replacement.
29. Under the _____ of market replacement, a continuous positive image is created for the
new item being upgraded.
30. Markets segmented based on variables like values, activities, and lifestyles can be best
described as using _____.
31. _____ information in combination with brand perceptions can be very helpful in
developing a product positioning strategy.
