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1. If a product's market window of profitability is shorter than expected, this may indicate a
turning point in the life cycle and may require strategic thinking for the next product put into
development.
2. The first step in a launch management system is to develop a contingency plan.
3. A launch management system must have an effective tracking system with trigger points
to activate contingency plans.
4. Unexpected low sales for a new product typically triggers automatic, corrective
contingency plans.
5. The development of a new product ends when the item arrives at the shipping dock.
6. With reference to the expected effects matrix, noticeable events with moderate likelihood
of occurrence must be dealt with immediately.
7. The toughest part of a product's launch management is developing a situation analysis.
8. In launch management of new products, a tracking variable is relevant if it identifies the
key problem.
9. In an innovation dashboard, process effectiveness metrics include R&D spending.
10. In principle, launch management plans of large and small firms are exactly the same—
problem, tracking variable, trigger point, and remedial plan ready to go.
11. It is an ineffective practice to contract out the production of temporary products.
12. The final step in the product deletion process involves determining whether the deletion
would leave a major hole in the firm's product line.
13. Generally, the easiest products to shut down are new-to-the-world product projects.
14. Once a product or product line is discontinued, it holds no revenue opportunities for the
firm.
15. Abandonment of a product marks the end of a launch manager's job.
16. The second step in a launch management system for a new product involves:
17. Which of the following methods can be used to spot potential problems during the launch
management of a new product?
18. Which of the following methods can be used to reduce the list of problems, identified in
the first step of launch management, based on the potential damage and the likelihood of
occurrence?
19. With reference to the expected effects matrix, which of the following problems represents
control variables that require contingency planning and tracking, if possible?
20. In launch management, firms may best select problems for control by using the:
21. According to the expected effects matrix, devastating events having a low likelihood of
occurrence:
22. In the expected effects matrix, those problems placed in the bottom/right cell:
23. In the launch management of a new product, once the identified problems are reduced to
a size a firm can handle, the next step would be:
24. The hierarchy of effects is one of the methods used for identifying potential problems in
the launch management of a new product. Which of the following statements is true regarding
this method?
25. Today, in new products management, development ends:
26. In the launch management of a new product, a tracking system is designed to:
27. When designing a tracking system in launch management, a tracking variable is
considered _____ if it identifies the key problem.
28. In launch management, tracking variables should be relevant, measurable, and _____.
29. In launch management, it is important to select relevant, measurable, and predictable
tracking variables essentially because they:
30. In a new product launch, when there is a problem that cannot be tracked because the
firm cannot find a variable for it, typically the management should:
