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1. The full screen should generally be carried out just prior to the product launch phase of
the basic new products process.
2. The full screen conducted for a concept identifies the feasibility of technical
accomplishment and feasibility of commercial accomplishment of the concept.
3. If a concept passes the full screen, the next phase in the new products process is the
product launch phase.
4. Concepts that pass the full screen are "rank-ordered" by attractiveness so that the firm
has some options on standby when an ongoing project stalls or is canceled.
5. A full-screen discourages cross-functional communication.
6. With reference to the source of scoring model factors, "margins on sales" is a surrogate
factor considered in Level Two.
7. The list of factors used in the scoring model for the full screen should be reduced as
much as possible and always kept fluid.
8. Raw materials or components supply is one of the technical success factors included in
the Industrial Research Institute Scoring Model.
9. Customer strength is one of the commercial success factors in the Industrial Research
Institute Scoring Model.
10. A key role for the product innovation charter is to point out exclusions that are sometimes
called culling factors.
11. Scoring models are advantageous because of their use of weights as the weightings are
not judgmental.
12. According to the screening model developed by Robert Cooper, the must-meet criteria
are designed to weed out the bad projects and function as high hurdles for the new product
project.
13. According to the screening model developed by Robert Cooper, must-meet criteria
include market attractiveness.
14. The Analytic Hierarchy Process (AHP) is a purely statistical technique used to identify the
correlation of specified factors with past successes and failures.
15. When used as a full screen technique, the Analytic Hierarchy Process (AHP) gathers
managerial judgment and expertise to identify the key criteria in the screening decision.
16. The full screen should generally be carried out just prior to:
17. The primary purpose of the full screen is to:
18. If a concept passes the full screen, _____.
19. Which of the following is most likely to help managers in screening hundreds or even
thousands of new product concepts in a year?
20. Which of the following is an objective of full screening?
21. Those firms that bypass the full screen:
22. Which of the following firms is most likely to employ a formal full screening of product
concepts?
23. A single best factor on which the scoring model can be based and which covers both
technical and commercial accomplishments and considers all direct and indirect costs and
benefits can be termed as the _____.
24. With reference to the source of scoring model factor, the net present value will be a
factor on Level _____.
25. With reference to the source of scoring model factors, which of the following factors will
be considered at Level Two?
26. In the absence of accurate present value data, the scoring model relies upon _____.
it.
27. The likelihood of commercial accomplishment on Level Two of the scoring model
assesses:
28. The factors at _____ have answers or at least answers that can be estimated better than
the factors at higher levels.
29. Which of the following is a technical success factor of the Industrial Research Institute
Scoring Model?
30. Which of the following methods of combining an individual team member's ratings
involves dropping the highest and lowest ratings before averaging?
31. Which of the following is considered to be a commercial success factor by the Industrial
Research Institute Scoring Model?
32. Which of the following is the most common means of combining the ratings of individual
team members in a full screening project?
