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1. It is enough for firms to follow the "selling concept" in order to stay competitive.
2. A feature of use testing is that the prototype being tested is evaluated under normal
operating conditions.
3. Firms that simply copy innovative products gain high profits due to price competition.
4. Initial reactions of product users are important, especially on service products.
5. Beta tests are primarily designed to tell if original customer needs have been met.
6. An alpha test is a slow test of a very early version of a product with employees, where the
product is nearly ready to release to customers.
7. Beta tests are designed to tell firms about meeting customer needs and solving
problems.
8. Even though beta testing is the ideal test, firms anxious to save time and money or to
leapfrog competitors nevertheless opt to go with gamma testing.
9. Sample size is primarily a function of what is being tested.
10. Knowing a new item's brand introduces halo-image effects, and may distort user
reactions.
11. In a monadic test, the respondent tests a single product for a period of time.
12. A triangular comparison is sometimes called a staggered comparison.
13. A batch product should be used for testing alone only if the production process is
prohibitively expensive.
14. In recording respondents' reactions, a five- or seven-point verbal rating scale is generally
15. A firm using a full product use test is likely to get results more quickly than a firm using
constructive evaluation.
16. A method for testing the end users' experience with a new item is called _____.
17. Product use testing is also known as _____ testing.
18. According to the "selling concept," the role of marketing was restricted to:
19. Makers of a building-block set for children puts kids in a focus group room and observes
how the kids play with the set. This act is an example of _____ testing.
20. Which of the following is true of product testing?
21. Which of the following is an example of use testing?
22. Which of the following is a disadvantage associated with use testing?
23. If use testing would result in the product being second (or even third) to market, most
firms would:
24. Firms that copy innovative products:
25. Identify the use test that provides knowledge from initial reactions of users to color,
speed, durability, mechanical suitability, etc., of a new product.
26. Which of the following key specifics indicate that a product is likely to work in the
market?
27. _____ are short-term use tests that evaluate a product at customer sites, to determine if
the product works free of bugs.
28. Beta tests are generally preceded by _____ tests.
29. Alpha tests are generally conducted amongst:
30. The ideal product use test in which the item is put through its paces and thoroughly
evaluated by the end user is called a(n) _____.
