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1. Creativity can be measured.
2. According to the MBTI Creativity Index, creative people tend to be less intuitive and more
introverted than other individuals.
3. Google's Gmail service was one innovative product that sprang from a freetime project.
4. Since creative people believe that group contributions are valuable, they are often quite
impressed with group rewards.
5. Creative abrasion is a technique of encouraging creativity through conflict.
6. Cross-functional diversity often leads to information overload and can act as a barrier to
firm creativity.
7. A new product only really comes into being during generation of its concept statement,
irrespective of its success or failure in the market.
8. When launched, a new product is a concept still in tentative form.
9. Product innovation is possible even in the absence of one of the three inputs of the new
products process.
10. The product innovation process can start with any one of the three dimensions of
technology, form, and benefits and can vary in what happens second.
11. If one wants to design the best way to go about product innovation, then, in general, the
best way is to have first the technology, then the finished firm, and then the benefit.
12. Lead users are especially helpful in giving new product ideas because their work is of the
problem-find-solve type.
13. One important principle, firms, involved in a product development process, should follow
is to ask customers what product improvements they want rather than asking them for
outcomes.
14. Under an open innovation policy, firms make a strategic commitment to use available
knowledge in the external environment to improve innovation performance.
15. The closed innovation model allows for inputs to come exclusively from internal sources
but not from external ones.
16. Identify the activity that takes place during the phase of "preparing a firm for ideation."
17. According to the MBTI Creativity Index, creative people tend to be more:
18. People who solve problems in ways that have worked for them in the past are
characterized by _____ thinking.
19. Which of the following statements is true of creative people?
20. The MBTI Creativity Index uses an individual's _____ to assess his or her creativity.
21. Creative persons:
22. Teltos Inc. is seeking ways to motivate its "creative types." Which of the following ways
can be considered by the firm to encourage creativity among the creatives?
23. Which of the following techniques of encouraging creativity is followed by the 3M?
24. The practice of citing the advantages of a proposed idea before addressing the
shortcomings in a "positive manner" is called:
25. Rex is the general manager of the New Way Hotel. Whenever an employee comes up to
Rex with a new idea, he listens patiently, cites all of the advantages of the new idea and then
addresses the negatives, but only in a constructive mode. Identify the technique being used by
Rex to encourage creativity.
26. By definition, new product teams are _____, which means a greater variety of
perspectives but also potential difficulties in reaching a solution acceptable to all.
27. The practice of deliberately pairing a "blue sky" creative person with a "practical" type is
called:
28. In the context of barriers to firm creativity, strong interpersonal ties between team
members tend to lead to:
29. A new product only really comes into being when:
30. A new product:
31. Which of the following inputs, in the case of a service, required by the creation process
can be best described as the sequence of steps by which the service will be created?
