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Edison’s early cylinder recordings were made out of durable vinyl. A) True B) False Most of the original publishing houses in America, such as J. B. Lippincott (founded in 1792), Harper & Bros. (1817), and Houghton Mifflin (1832), are still […]

For many years Reader’s Digest was the most popular magazine in the world. A) True B) False Which of the following best describeslimited competition? A) A single firm that dominates an industry B) A market that has many producers and […]

Habermas formed his ideas about the public sphere while examining which aspect of seventeenth- and eighteenth-century English and French society? A) Aristocrats, royalty, and religious leaders’ discussions of important issues B) The way newspapers manipulated the lower and middle classes […]

The most traditional pay model in the electronic game industry is the ______ model. A) free-to-play B) subscription C) boxed game/retail D) superstore E) None of the above options is correct. Which kind of research involves systematically coding and measuring […]

Gutenberg played an active role in the transition from oral to written culture. A) True B) False An adult trade book is ______. A) a novel of a pornographic nature B) any hardbound or paperback book, fiction or nonfiction, aimed […]

An example of a magazine that was conceived as online-only is _____. A) Time B) TV Guide C) Wired D) Entertainment Weekly E) Slate In twentieth-century Supreme Court decisions, the print media and broadcast media received the same First Amendment […]

One key paradox of the Information Age is that for economic discussions to be meaningful and democratic, they must be carried out in ______. A) educational settings B) the popular media as well as in educational settings C) community-action groups […]

Which of the following is not true about “fake” news programs such as The Daily Show with Jon Stewart and The Colbert Report? A) Their success might be attributed in part to the audience’s cynicism about politics and politicians. B) […]

For each number under General Questions, fill in a letter. A. Income B. Divides consumers into types C. Propaganda Technique in the World War D. “The real thing” E. Investigative journalism pioneer F. Public Opinion G. Former president Richard Nixon […]

Product placement is an advertising strategy that puts products into movies, television shows, and video games. A) True B) False The ______ merger is considered the biggest media merger failure ever. A) Universal Music Group and EMI B) Time Warner […]

A. First full-service modern ad agency B. The first cereal company to register a trademark C. One of the first brand names D. Prototype of the first ad agency 1) Volney Palmer 2) N. W. Ayer & Son 3) Smith […]

A radio company collecting advertising revenue is an example of direct payment. A) True B) False The two publishers most associated with yellow journalism in the late 1800s were ______. A) Penn and Teller B) Pulitzer and Hearst C) Ochs […]

Which of the following does not fall into the category of pop music? A) Rock B) Country C) Classical D) Hip-hop E) Blues Specialized magazines were published in America throughout the nineteenth century. A) True B) False Answer: A Which […]

What is the name of the project in which many libraries and companies like Microsoft and Amazon are joining forces to digitize millions of books with expired copyrights? A) Apple B) The Open Content Alliance C) The Association of American […]

For each number under General Questions, fill in a letter. A. Yellow journalism B. Ludlow miners’ strike C. Torches of freedom D. United Artists E. Stunt or investigative journalism Edward Bernays A. Nellie Bly B. Adolph Ochs C. William Randolph […]

Commercial U.S. films function as ______ by providing shared cultural experiences. A) consensus narratives B) patent pools C) cinema verit D) vertical integration E) star vehicles Which statement about the business model of Google is true? A) Google makes the […]

A Japanese form of graphic novels is called ______. A) a codex B) a dime novel C) manga D) pulp E) el-hi Which of the following are ways the music industry tries to fight the illegal downloading of music? A) […]

History suggests that objective reporting grew out of an opportunity to mass-market news that would not offend particular groups. A) True B) False What is vertical integration? A) Control of the production, distribution, and exhibition of a film or other […]

For each number under General Questions, fill in a letter. A. Child Online Protection Act B. Maxwell theorized existence of radio waves C. Amos ‘n’ Andy started on Chicago radio D. Developed the Audion, or triode, vacuum tube E. Adolph […]

For each number under General Questions, fill in a letter. A. Income B. Divides consumers into types C. Propaganda Technique in the World War D. “The real thing” E. Investigative journalism pioneer F. Public Opinion G. Former president Richard Nixon […]

Maze games like Pac-Man fit into the ______ genre. A) adventure B) action C) role-playing D) strategy E) casual games In 1970 the FCC created the ______, which “constituted the most damaging attack against the network TV monopoly in FCC […]

For each number under General Questions, fill in a letter. A. Child Online Protection Act B. Maxwell theorized existence of radio waves C. Amos ‘n’ Andy started on Chicago radio D. Developed the Audion, or triode, vacuum tube E. Adolph […]

The claim that PR encourages reporter laziness is based on the fact that PR firms ______. A) strictly control access to news sources B) seduce reporters with bribes, liquor, free tickets, and other freebies C) play on reporters’ egos by […]

As a result of the number and diversity of cable offerings, the major networks (ABC, CBS, and NBC) have lost a significant portion of the viewer base they had prior to 1980. A) True B) False Which one of the […]

Which of the following is an example of a consumer magazine? A) Progressive Grocer B) Dakota Farmer C) Dairy Herd Management D) Advertising Age E) O: The Oprah Magazine Under the 1998 tobacco settlement, all of the major cigarette companies […]

Lassie went off the air because children got tired of seeing the same plot every week. A) True B) False The ______ convention is a convention created by gamers for gamers, held each year in Seattle and Boston. A) Blizzcon […]

Parodies and insults of public figures are protected from libel suits unless the statements cause undue emotional pain. A) True B) False For each number under General Questions, fill in a letter. A. Advertising measure B. Prior restraint C. Film […]

In the textbook, the term wage gap refers to ______. A) the growing difference in pay based on gender B) the downsizing of traditional newsrooms, with fewer reporters earning much higher salaries C) the rapidly growing difference in compensation between […]

In experiments, subjects are picked for each group through ______, which simply means that each subject has an equal chance of being placed in either group. A) random assignment B) hypotheses C) control groups D) scientific method E) surveys The […]

Although Hollywood movies may show actual consumer products, such as Pepsi-Cola or BMW automobiles, for the effect of realism, the studios may not receive any money or other compensation for showing those products. A) True B) False Disney now owns […]

Split-run editions allow national magazines to tailor ads to different geographic areas. A) True B) False For each number under General Questions, fill in a letter. A. Income B. Divides consumers into types C. Propaganda Technique in the World War […]

Claiming over 15.8 million unique monthly visitors, _____ is currently the leading online magazine. A) Salon B) Slate C) Wonderwall D) Wired.com E) Elle Girl Which of the following is not a legitimate technique for gathering quality research data? A) […]

For each number under General Questions, fill in a letter. A. Longer electromagnetic wavelengths B. Satellites C. Shorter electromagnetic wavelengths D. Armstrong commits suicide E. Real-time computer messages F. War of the Worlds G. Now WNBC H. Government-sanctioned monopoly I. […]

The typical codes of text messaging form the bedrock of gamespeak. A) True B) False Facebook is the most popular social media site on the Internet. A) True B) False Answer: A Programs that are in off-network syndication are ______. […]

An example of Carey’s description of communication as culture might be seen in ______. A) people gathering in meeting houses to talk about issues like free speech B) the way a message goes simply from sender to receiver C) the […]

Psychographics attempts to categorize consumers by their age, gender, occupation, ethnicity, and income. A) True B) False The music industry has successfully hindered peer-to-peer (P2P) systems, which enable free music file-sharing. A) True B) False Answer: A Google earns the […]

Cable News Network (CNN) premiered in 1980. A) True B) False The development of satellites in the 1970s ______. A) brought an end to the franchising frenzy B) encouraged competition between K-band and C-band technologies C) enabled premium channels like […]

One of the biggest launches of any media product ever was the release of Call of Duty: Modern Warfare 3, which made $775 million in its first five days. A) True B) False In economic terms, the recording industry is […]

The success of Snow White,Fantasia, and Pinocchio propelled the Disney Company to major studio status. A) True B) False Which two developments were key to the Internet’s marketability? A) Microprocessors and fiber-optic cable B) ARPAnet and microprocessors C) ARPAnet and […]

The public journalism movement asks reporters to remain detached from their communities and avoid involvement that could reveal a point of view. A) True B) False For each number under General Questions, fill in a letter. A. Income B. Divides […]