History suggests that objective reporting grew out of an opportunity to mass-market
news that would not offend particular groups.
A) True
B) False
What is vertical integration?
A) Control of the production, distribution, and exhibition of a film or other cultural
product by one company
B) A system for predicting whether a film will succeed or fail at the box office
C) The theory that media elites atop the social hierarchy can persuade the citizenry to
act in certain ways
D) The process a movie goes through from script to promotion
E) A unionizing tactic in which all levels of movie productionfrom actors and directors
to camera operators and janitorsare brought into a single bargaining force
Which of the following statements is true about the attempts to rein in popular music?
A) Most attempts happened in the 1950s and 1960s.
B) Concerns over lyrics in the mid-1980s had no effect on the music industry.
C) Before the British Invasion, there were no clashes between older and younger
generations over music.
D) Middle-class white adults embraced gangster rap as an excellent way for their
children to learn about inner-city life.
E) None of the above options is correct.
Magazines survived the coming of television in part by developing demographic and
regional editions.
A) True
B) False
Second Life is an example of a(n) _______.
A) smartphone
B) virtual social world
C) Web browser
D) ISP
E) Wiki Web site
Supporters of public journalism argue that insisting journalists are “value-neutral”
______.
A) helps bolster the actual professionalism and objectivity of journalists
B) creates a sense of greater trust by the public in the journalism profession
C) actually results in less credibility with the public
D) will help the news remain fair and unbiased
E) is a true reflection of the values held by journalists
In terms of ownership structure and business models, the magazine industry has the
most in common with which other form of mass media?
A) Book publishing
B) The recording industry
C) The Internet
D) Movies
E) Cable television
Which of the following constituted a “clear and present danger” to national security
according to the federal courts?
A) Publishing a design for the H-bomb in Progressive magazine
B) Prosecuting the president for potentially criminal acts
C) Stealing the Pentagon Papers and publishing them
D) Distributing antiwar pamphlets during peace time
E) None of the above options is correct.
Like television shows, books, and comics before them, electronic games have also
inspired movies.
A) True
B) False
Controlled-circulation magazines are provided to readers at no charge.
A) True
B) False
Many books from the Middle Ages were called illuminated manuscripts because they
were ______.
A) elaborately decorated with colorful designs and illustrations
B) printed using reflective ink
C) burned in castle fireplaces to honor God
D) read aloud in the town square by scholars who explained, or illuminated, the text
E) None of the above options is correct.
Mary Pickford was ______.
A) instrumental in founding the studio system
B) a founder of Paramount Pictures
C) an experienced stage actress before going into the movies
D) known as “America’s Sweetheart”
E) None of the above options is correct.
Split-run editions are _____.
A) magazines that publish two issues a month
B) a new ownership strategysuch as when Bertelsmann bought Random House
C) magazines that have ads that are tailored for geographic areas
D) national magazines that tailor their content for specific groups of readers
E) None of the above options is correct.
Which of the following statements about paywalls is not true?
A) The Wall Street Journal pioneered one of the few successful paywalls.
B) Readers who are used to free online content are shunning the idea of paywalls.
C) A 2011 study found that smaller newspapers were more likely to have a paywall than
larger papers.
D) Newspapers don’t see any reason for paywallsad revenue is more than enough to
cover costs.
E) The New York Times added a metered paywall in 2011.
Gaming emerged as an online, multiplayer social activity with the introduction of the
Sega Dreamcast in 1999, the first console to feature ______.
A) a motion-sensing controller
B) 3-D graphics
C) a built-in modem
D) joysticks
E) All of the options are correct.
The existence of the Motion Picture Patents Company led some independent producers
to make their pictures in faraway Hollywood.
A) True
B) False
General assignment reporters ______.
A) are assigned to particular beats or topics
B) are sometimes referred to as specialty reporters
C) are sometimes referred to as bureau reporters
D) handle all sorts of stories that might “break” in a day
E) All of the options are correct.
Ads that portray women as sex objects exemplify the association principle.
A) True
B) False
What spawned the rise of interpretive journalism in the 1930s and 1940s?
A) The success of theNew York Times
B) Journalists’ desire to do more creative reporting
C) The world’s increasing complexity
D) The expensive nature of objective reporting
E) None of the above options is correct.
Which of the following is not one of the basic criteria of newsworthiness?
A) Human interest
B) Proximity
C) Timeliness
D) Conflict
E) Consensus
Adopted by 95 percent of the movie industry during most of the 1930s, 1940s, and
1950s, the Motion Picture Production Code would have allowed ______.
A) showing a minister of religion as the hero of a story
B) a scene ridiculing a Catholic priest
C) a scene with lots of passionate kissing
D) comedy classified as “toilet humor”
E) a joke about a traveling salesman and a farmer’s daughter
Efficiency and individualism are both values of the modern period.
A) True
B) False
Why did the public find it easy to believe that Orson Welles’s broadcast of War of the
Worlds was a real event?
A) Newspapers also printed the story as true.
B) It was done in the style of a real news broadcast.
C) A sizable meteor really did hit New Jersey that day.
D) The broadcast was never identified as fiction or a dramatization.
E) All of the options are correct.
When the radio industry was forced to reorganize in the 1950s, which of the following
was not among the changes made?
A) A turn to format-driven radio
B) A greater dependence on recorded music
C) Featuring top deejays during prime driving periods
D) A move to reach national audiences
E) The repeated playing of top songs
Early European magazines were oriented toward _____.
A) broad political commentary
B) discussions of women’s issues
C) medical and health advice
D) hunting and fishing tips
E) recent news
Competition among media meant that with the arrival of television, radio became
obsolete.
A) True
B) False
Edward Bernays thought that in the hands of the right experts, leaders, and PR
counselors, public opinion could be shaped and public support directed.
A) True
B) False
Many of the program conventions in television actually came from radio.
A) True
B) False
The U.S. mainstream news media have done little in recent years to sustain a public
debate.
A) True
B) False
Compared with World War II and Vietnam, the war in Iraq has been a safe haven for
reporters and other media workers.
A) True
B) False
Time shifting refers to the delay of broadcast programs because of different time zones
across the United States.
A) True
B) False