Edison’s early cylinder recordings were made out of durable vinyl.
A) True
B) False
Most of the original publishing houses in America, such as J. B. Lippincott (founded in
1792), Harper & Bros. (1817), and Houghton Mifflin (1832), are still independent
companies unaffiliated with any other media firms.
A) True
B) False
When a studio engaged in block booking, it ______.
A) opened a big-budget film in at least one thousand movie theaters across the United
States
B) hired an entire neighborhood or category of people to appear in a film
C) guaranteed an exhibitor that a film would attract a minimum number of paying
customers
D) required exhibitors to book a large number of new or marginal pictures in order to
get the movies they really wanted
E) required movie actors to sign exclusive contracts
Selecting from the following list, match items with the type of news with which they
are associated.
A. Print news
B. TV news
Happy talk
With television capturing suburban audiences by the mid-1950s, movie producers made
only family-friendly films to lure that audience back to theaters.
A) True
B) False
Competition from TV in the 1950s helped the radio and recording industries become
allies.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Yellow journalism
B. Ludlow miners’ strike
C. Torches of freedom
D. United Artists
E. Stunt or investigative journalism
William Randolph Hearst
Which of the following is not true about PR?
A) It tends to borrow a “neutral” voice from reporters or public officials.
B) Journalism and PR have a symbiotic relationship with each other.
C) Press releases are one of the common types of corporate PR.
D) PR tries to shape the public agenda for private interests.
E) PR ultimately has little influence on news content.
The Harry Potter series gave an enormous boost to the juvenile books segment of the
trade industry.
A) True
B) False
Which of the following is the oldest printed book still in existence?
A) The Gutenberg Bible
B) The Bay Psalm Book
C) Wang Chieh’sDiamond Sutra
D) Plato’s Republic
E) Chaucer’s Canterbury Tales
Kathryn Bigelow became the first woman to win an Academy Award for best director
with her film The Hurt Locker.
A) True
B) False
Podcasting is ______.
A) an agricultural term that refers to spreading pods over a large area
B) a radio industry practice of sending a bundle, or pod, of programming to affiliates
C) the practice of making a program available online that can be played on computers
or portable MP3 players
D) a reference to the small booths, or pods, that disc jockeys work in
E) None of the above options is correct.
No media existed prior to the coming of the electronic era in the nineteenth century.
A) True
B) False
Most battles over ______ are now online, where the global reach of the Internet has
eclipsed the concept of community standards.
A) libel
B) obscenity
C) slander
D) shield laws
E) None of the above options is correct.
Magazines like J-14 and AARP The Magazine that target a certain age group represent a
form of ______.
A) specialization
B) globalization
C) partisanship
D) ageism
E) synergy
According to myth analysis, most ads are composed of mini-stories involving conflict
between people or values.
A) True
B) False
Literary journalism uses the devices of fiction to construct a portrait of the real world
using nonfictional material.
A) True
B) False
Because books are such an old and traditional medium, they are no longer very
influential.
A) True
B) False
What does the term digital divide refer to?
A) The ability of the rich to have access to the latest information technology while the
poor do not.
B) The length of time it takes for messages to travel between two continents.
C) The competition between software companies.
D) The programming gap between using a Microsoft operating system and a system
like Linux.
E) The difference in quality between an analog and a digital recording.
A. Championed women’s property rights
B. Published the work of writers such as Emerson, Thoreau, and Twain
C. Longest-running magazine in U.S. history
D. Pioneered the national political magazine format
1) The Saturday Evening Post
2) Godey’s Lady’s Book
3) The Nation
4) TheNorth American Review
DBS does not pose a significant threat to the cable industry.
A) True
B) False
What are two major facets of the relationship between books and television?
A) The ability of book authors to become TV stars and TV stars to write books
B) TV can help sell books and books can serve as ideas for TV shows.
C) Books need to be advertised on television and TV shows need to be talked about in
books in order for either industry to be profitable.
D) Television shows often give authors ideas for books but books are never a source of
inspiration for TV shows.
E) None of the above options is correct.
P. T. Barnum used gross exaggeration, fraudulent stories, and staged events to secure
newspaper coverage for his clients, his American Museum, and his circus.
A) True
B) False
The very earliest uses of Marconi’s wireless radio were for ______.
A) military and commercial shipping
B) gossip and shipping
C) advertising and the military
D) entertainment and ads
E) playing rock-and-roll records
The U.S. Supreme Court ruled that efforts to ban indecent and obscene material on the
Web through the Communications Decency Act of 1996 were unconstitutional.
A) True
B) False
What did major networks do to combat audience erosion in the 1990s?
A) They threatened not to allow cable operators to carry any of their programming.
B) They started making edgier and more controversial programming.
C) They acquired cable channels.
D) They acquired cable operators.
E) None of the above options is correct.
In advertising, ______ coordinate the views and needs of clients, the creative team, and
consumers to create an effective marketing strategy.
A) writers
B) space brokers
C) account planners
D) media doctors
E) media buyers
Which of the following is a characteristic of public journalism?
A) A focus on the most recent events
B) It follows a “he said’she said” format for reporting news.
C) An emphasis on human-interest stories to attract readers
D) Journalists not only criticize communities but try to improve them.
E) The complete objectivity of reporters
An A&R (artist & repertoire) agent typically ______.
A) makes decisions about the final sound of a recording
B) listens to demo tapes and scouts talent for record labels
C) chooses studio recording equipment and manages audio technicians
D) makes distribution arrangements with major retailers
E) All of the options are correct.
Radio and television stations have been less willing to air public service announcements
since the deregulation of broadcasting in the 1980s.
A) True
B) False
Launched in 2009 by MSN and BermanBraun, _____ is a leading online entertainment
magazine.
A) Entertainment Weekly
B) Wired
C) Wonderwall
D) Salon
E) Slate
In the twentieth century, advertising ______.
A) influenced the change from a producer-driven to a consumer-driven economy
B) stimulated demand for new products
C) showed how new products improved daily life
D) spread messages about new products across the country
E) All of the options are correct.