Which of the following is an example of a consumer magazine?
A) Progressive Grocer
B) Dakota Farmer
C) Dairy Herd Management
D) Advertising Age
E) O: The Oprah Magazine
Under the 1998 tobacco settlement, all of the major cigarette companies agreed to pull
their advertising from general audience magazines that had young readers.
A) True
B) False
One of the driving forces behind the adoption of format radio was that ______.
A) radio stations could charge an advertising premium for target audiences
B) paperwork became easier for program directors
C) disc jockeys had a chance to play a wider variety of music
D) it made it easier for record companies to promote new artists
E) radio stations could fulfill their public service requirements
Which of the following could help a journalist resolve a moral or ethical dilemma?
A) The Golden Rule, translated as treating others as you would want to be treated
B) Aristotle’s ideal of the “golden mean”
C) Immanuel Kant’s principle that you should at all times stick to universal codes of
behavior, such as honesty
D) Jeremy Bentham’s and John Stuart Mill’s principle of doing the greatest good for the
greatest number
E) All of the options are correct.
The question “Why do we use the media?” is often asked under the ______ model.
A) uses and gratifications
B) selective exposure and retention
C) hypodermic-needle
D) marketing research
E) propaganda analysis
With the exception of Mary Pickford, the early studio moguls who ran Hollywood were
mostly men.
A) True
B) False
Private individuals must prove falsehood, damages, and negligence to win which kind
of case?
A) Copyright
B) Fair use
C) Libel
D) Sedition
E) Censorship
Coin-operated games could be found in the penny arcade.
A) True
B) False
Which one of the following is not a category designated by the Entertainment Software
Rating Board?
A) EC
B) E 10+
C) T
D) T 17+
E) AO
In a situation comedy, ______.
A) character development is emphasized over plot twists
B) characters change dramatically over the course of the series
C) characters are under a great deal of stress
D) viewers consider themselves slightly smarter than the characters
E) viewers consider themselves slightly inferior to the characters
A mass media effects researcher might choose an experiment approach if he or she has
______.
A) a desire to get results that reflect some truth about a large population
B) a desire to find out if two variables are related in some undetermined way
C) a desire to try to show a cause-effect relationship between two variables
D) a desire to study a large population
E) the ability to study a large population and see how it changes over time
According to your textbook, which of the following is a consequence of the quick
development of new technologies in the digital era?
A) We no longer use older technologies like the radio.
B) Cyberbullying and phishing are two consequences of the development of new
technologies.
C) Traditional leaders in communication have even more control over information.
D) Traditional leaders in communication have lost some control over information.
E) None of the above options is correct.
The most popular music format on U.S. radio today is ______.
A) country
B) contemporary hit radio
C) urban contemporary
D) top 40
E) adult contemporary
Concerns about how young people might be negatively influenced by messages in
popular or “low” cultural forms _______.
A) didn’t happen until the appearance of rock-and-roll music in the 1950s
B) were resolved by Plato, Aristotle, and other classical philosophers who decided for
all time what was to be considered “art”
C) have been around at least since the time of the ancient Greek philosopher Socrates
D) have always been about important moral values and never a cover for racism or
bigotry
E) existed in ancient Greece, but went away until jazz music started to become popular
around the start of the twentieth century
The era of downsizing coincided with an increase in workers who belong to labor
unions.
A) True
B) False
The programAmos ‘n’ Andy started on Chicago radio in 1945.
A) True
B) False
Selecting from the following list of terms, match the description with the associated
research method. Some terms may be used more than once or not at all.
A. Agenda-setting
B. Cultivation effect
C. Content analysis
D. Experiment
E. Survey
The results of this kind of research method are usually generalizable to a larger
population.
State leaders believe the press should serve the goals of the state in the ______ model.
A) authoritarian
B) communist
C) libertarian
D) social responsibility
E) seditious
WPP is one of the four global mega-agencies that control over half the world’s
advertising revenues.
A) True
B) False
In virtual gaming communities, players who snatch loot out of turn and then leave the
group are called ______.
A) PUGs
B) ninjas
C) MMORPGs
D) noobs
E) clans
Most media companies spread out their holdings among various types of mass media
rather than trying to control one medium, to avoid monopoly charges.
A) True
B) False
Motown music groups had a more stylized, softer sound than the funk music of James
Brown and Wilson Pickett.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Longer electromagnetic wavelengths
B. Satellites
C. Shorter electromagnetic wavelengths
D. Armstrong commits suicide
E. Real-time computer messages
F. War of the Worlds
G. Now WNBC
H. Government-sanctioned monopoly
I. CBS
J. Algorithmic search engine
K. Online audio files
L. Web browser
M. Printing press
N. ISP
AOL
The first motion pictures were watched by only one person at a time.
A) True
B) False
Ivy Ledbetter Lee used PR techniques to defuse public anger over Standard Oil’s
response to the Ludlow coal strike of 1914.
A) True
B) False
Which of the following is not a way in which convergence with the Internet (online
journalism) is redefining how newspapers operate?
A) More and more readers go online for news rather than subscribing to a traditional
paper.
B) Online news is speeding up the news cycle, with constant publishing pressure rather
than a daily deadline.
C) Bloggers can have great influence on the news that is covered by traditional
newspaper operations.
D) Newspapers are developing Web sites and other online services.
E) Traditional newspaper reporters and editors are fully embracing their online
responsibilities.
For each number under General Questions, fill in a letter.
A. Advertising measure
B. Prior restraint
C. Film as free expression
D. Newspaper ownership
E. Libel standard
Censorship
One potential drawback for consumers who use a DVR (digital video recorder) is that
______.
A) they have to be at home to press “record” in order to tape a program
B) they can’t skip past commercials
C) marketers and advertisers might be able to ‘see” what they watch
D) they can only use them to record broadcast network programming, not cable
programming
E) DVRs can be unreliable and don’t always record what you program them to record
The telegraph and newspapers transformed news into a salable commodity.
A) True
B) False
In the 1950s, Disney was marked by ______.
A) legal trouble
B) corporate diversification
C) global expansion
D) economic turmoil
E) corporate shake-ups
Which of the following is a method large book publishers use to generate enormous
revenues?
A) Allowing bookstores to return unsold copies of books for credit
B) Paying large advances to authors
C) Seeking out and publishing books only a handful of scholars will ever read
D) Signing lucrative agreements for turning books into films or television programs
E) Investing in printed encyclopedia projects
Thomas Edison made his first sound recordings on a cylinder wrapped in tinfoil.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Saturday Evening Post
B. Pentagon Papers
C. Washington Post
D. McClure’s
E. Collier’s
F. “The Yellow Kid”
G. North Star
H. Martin Chuzzlewit
I. “Stop! In the Name of Love”
J. New-York Weekly Journal
K. File-sharing
L. New York World
Frederick Douglass
Since its debut in 1990, the NC-17 movie rating has been a commercially successful
rating for films with adult content.
A) True
B) False