Gutenberg played an active role in the transition from oral to written culture.
A) True
B) False
An adult trade book is ______.
A) a novel of a pornographic nature
B) any hardbound or paperback book, fiction or nonfiction, aimed at the general adult
reader
C) a type of book that targets various occupational groups and is not intended for the
general consumer market
D) a type of book typically used in the classroom setting as students learn about a
specific topic
E) in the category of books that includes dictionaries, encyclopedias, and almanacs
For each number under General Questions, fill in a letter.
A. Kinetoscope
B. Iconoscope
C. Electronic television
D. The Jazz Singer
E. CBS news anchor
F. Twenty-One
G. Birth of a Nation
H. Shaft
I. Oldboy
J. Lost in Translation
K. DBS
Gordon Parks
Herbert Gans studied the newsroom cultures of CBS, NBC, Newsweek, and Time during
the 1970s. Which of the following is not one of the enduring values he identified within
these newsroom cultures?
A) A preference for large-scale, urban settingsa focus on cities rather than rural
communities
B) A focus on the power of individuals to overcome obstacles and personal adversity
C) A relatively procapitalist assumption that businesses compete for the well-being of
the community rather than merely to increase profits
D) A tendency to judge other nations based on how they live up to American values
E) All of the options are correct.
Most of the world’s population now lives in countries where the press is free.
A) True
B) False
The Internet was originally created to transport messages more rapidly for an
increasingly sedentary and isolated population.
A) True
B) False
Which of the following is a reason for the sharp decline in the number of foreign films
released in cinemas between 1966 and 1990?
A) Moviegoers asked their local cinemas to stop showing foreign films.
B) Multiplexes felt foreign films posed too strong a threat to domestic films.
C) Multiplexes didn’t want to screen foreign titles because of their small profit margins.
D) Foreign films are too highbrow for American audiences.
E) None of the above options is correct.
Microsoft’s first foray into video game consoles was the ______, released in 2001.
A) Wii
B) PlayStation
C) Nintendo
D) Atari
E) Xbox
The Internet is owned and operated by the federal government, which has the power to
shut it down when necessary.
A) True
B) False
According to your textbook, a major concern of critics of contemporary culture is
_______.
A) dull and boring television
B) making sure networks have enough money to continue making programs
C) overly restrained talk shows that are too polite to discuss difficult topics
D) children being bombarded by too many television commercials
E) the lack of information available to consumers
Which of the following is true about minority-targeted magazines?
A) They have a history dating back to before the Civil War, with titles like Emancipator
and Reformer.
B) They have a history dating back to the first half of the twentieth century, with titles
like Negro Digest and Ebony.
C) Minority-targeted magazines cover only racial minorities.
D) They were popular during the Civil Rights movement of the 1950s and 1960s, but
have mostly gone out of business since then.
E) Most of them started up as Webzines in the last ten years.
Media baron Rupert Murdoch bought TV Guide in 1988 because _____.
A) it was one of the world’s most profitable magazines
B) he wanted to ensure that programs for his Fox network would be listed
C) he wanted to change the magazine’s liberal editorial policy
D) he enjoyed reading the magazine
E) he was afraid it would go out of business without him
E-mail was one of the earliest services of the Internet.
A) True
B) False
The transistor made radio receivers ______.
A) portable
B) expensive
C) larger
D) stereophonic
E) disposable
A monopoly exists when a small number of firms control an industry, either nationally
or locally.
A) True
B) False
The first printed books were so inexpensive and modest that they were primarily sold to
the middle and lower classes.
A) True
B) False
As a result of the U.S. Supreme Court’s Paramount decision, the major film studios
divested themselves of their theaters.
A) True
B) False
Populism tries to appeal to elite people by highlighting the differences between them
and the ordinary people.
A) True
B) False
AM is better than FM for playing music because of its greater clarity and fidelity.
A) True
B) False
MMORPG stands for “massively multiplayer online role-playing game.”
A) True
B) False
The 1996 Telecommunications Act encouraged mergers and joint ventures among
phone companies and cable operators.
A) True
B) False
Defamation that is broadcast is considered slander because it is spoken rather than
written.
A) True
B) False
A. “The creative treatment of actuality”
B. Weekly compilations of filmed news events
C. Fragments of life filmed unobtrusively
1) Newsreels
2) Documentary
3) Cinema verit
Selecting from the following list of terms, match the description with the associated
research method. Some terms may be used more than once or not at all.
A. Agenda-setting
B. Cultivation effect
C. Content analysis
D. Experiment
E. Survey
This line of research might help to calculate how many times a person watching an hour
of prime-time television might see a violent act.
Which of the following statements about e-books is false?
A) E-books accounted for 38 percent of U.S. adult fiction book sales by 2013.
B) E-books will likely surpass the print book market by 2017.
C) Apple’s iPod, iPad, and iPhone devices are so successful other competitors are
backing away from the e-book business.
D) Several companies, including Apple, Amazon, Barnes & Noble, and Google, are
competing for shares of the e-book market.
E) All of the options are false.
Guglielmo Marconi is credited with creating FM radio.
A) True
B) False
The quiz-show scandals of the late 1950s resulted from quiz shows’ frequently
accepting incorrect answers from contestants and then covering up the mistakes.
A) True
B) False
The six major studios were able to dominate movie exhibition in the United States by
acquiring all of the country’s drive-in theaters.
A) True
B) False
The senders of messages often have little control over how their messages will be
received.
A) True
B) False
Individuals and organizations with extensive PR resources usually receive more
coverage in the media than those without such PR resources.
A) True
B) False
Video news releases are ______.
A) public service announcements (PSAs)
B) aired by TV stations as part of their requirement to serve the public interest
C) produced by PR agencies and companies for use in TV newscasts
D) eagerly accepted by TV news departments, especially in large markets
E) None of the above options is correct.
An advertising strategy that associates a product with simplicity is called the
____________________ pitch.
The promotion and sale of a product (in all its versions) throughout the various
subsidiaries of a media conglomerate is called _______________________.
Salon is an example of a ______________________, a magazine that appears
exclusively online.
The _________________________ game titles are games that represent the current
standard for technical excellence.
William Randolph Hearst reportedly once said, “The modern editor of the popular
journal does not care for _______________________. The editor wants novelty.”
Web navigation software packages such as Firefox and Microsoft’s Internet Explorer are
known as _________________________.
A large retail business that sells books, recordings, and new media is called a
______________________.
MSO stands for ___________________-system operator.
The visual counterpart of the press release for television news is the
_____________________.
In media research, the ________________________ studies approach tries to
understand how the media and culture are tied to the actual patterns of communication
used in daily life.
Lee De Forest claimed as his biggest breakthrough the development of the
_________________________, or triode, vacuum tube.
A type of radio and sound transmission that stresses the volume or height of radio
waves is called _________________________.
An early type of book, the ______________________ was made up of sheets of
parchment that were cut and sewn together along the edge, then bound with thin pieces
of wood and covered with leather.
A _________________________ recording is made by turning sound waves into a
series of on-off pulses stored as numerical code.
The most prominent value underpinning daily journalism in the United States is
_________________________.
The easiest way to communicate over the Internet in real time is IM, or
_________________________.
This corporation owns the ABC television network: _______________________.