An example of Carey’s description of communication as culture might be seen in
______.
A) people gathering in meeting houses to talk about issues like free speech
B) the way a message goes simply from sender to receiver
C) the attempts to repair and transform society through adjusted narratives and symbols
following the Civil Rights protests of the 1950s and 1960s
D) how culture disconnects from the communication of a period in time
E) All of the options are correct.
Muckraking journalists exposed corruption and abuses in the oil, meatpacking, and
patent medicine industries.
A) True
B) False
By 2013, e-books represented more than 30 percent of adult fiction book sales in the
United States.
A) True
B) False
Who opened the first public movie theater in France in 1896?
A) Thomas Edison
B) Georges Mlis
C) Auguste Lumire
D) Louis Lumire
E) Adolph Zukor
Despite new technologies like personal MP3 players and music online, traditional radio
continues to see billions of dollars in advertising money because ______.
A) advertisers are accustomed to using radio and are slow to change
B) advertisers like the music played on a particular radio station
C) over 90 percent of American teenagers and adults listen to the radio in a given week
D) advertisers are required by law to place a percentage of their ads on the radio waves
E) None of the above options is correct.
By the end of the nineteenth century, crusading newspapers like the New York World
had what kind of approach to women’s rights?
A) They were against them.
B) They championed conservative values and the status quo.
C) They hired women as reporters and crusaded for better conditions for women.
D) They hired mostly women for management positions.
E) None of the above options is correct.
Edwin H. Armstrong developed AM radio.
A) True
B) False
Which of the following activities do PR professionals often handle for their clients?
A) Manage trade shows
B) Conduct historical tours
C) Appear on news programs
D) Produce employee newsletters
E) All of the options are correct.
Throughout radio’s early historyfrom the 1920s through the 1940sadvertisers exercised
very little control over program content.
A) True
B) False
The Miller v. California case established a national standard for obscenity that is the
same for all communities in the United States.
A) True
B) False
Why have TV broadcasters been threatened by cable?
A) Cable systems have better satellites.
B) Cable systems might choose not to carry the signal of a local broadcast station.
C) Since cable’s inception, the FCC has favored the cable industry over the
broadcasting industry.
D) Cable’s clearer signal and ability to target niche audiences attracted viewers away
from their programming.
E) Broadcasters never felt threatened by cable.
The classical view of art is that it should aim to instruct and uplift.
A) True
B) False
Disney expanded its global reach by ______.
A) purchasing ABC
B) opening a theme park in California
C) merging with Pixar
D) opening Tokyo Disney and Disneyland Paris
E) None of the above options is correct.
In 2001, the ______ weakened privacy laws and gave the federal government more
latitude in searching private citizens’ records and intercepting electronic
communications without a court order.
A) USA PATRIOT Act
B) Privacy Act
C) Fair Use Law
D) Shield Law
E) First Amendment
Between 1948 and 1952, no new licenses were issued to construct and operate TV
stations in the United States.
A) True
B) False
Match the federal laws with their effects.
A. Permitted telephone companies entry into the TV business
B. Broke up the Standard Oil Company
C. Limited anticompetitive mergers
D. Allowed dealers to sell competing products
Clayton Antitrust Act
For each number under General Questions, fill in a letter.
A. Kinetoscope
B. Iconoscope
C. Electronic television
D. The Jazz Singer
E. CBS news anchor
F. Twenty-One
G. Birth of a Nation
H. Shaft
I. Oldboy
J. Lost in Translation
K. DBS
Philo Farnsworth
Because today’s flexible economy demands fast product development, smaller media
companies have an advantage over their larger competitors.
A) True
B) False
Which of the following are the three primary consumer motivations that the VALS
strategy considers when grouping consumers into types?
A) Ideals, achievement, and self-expression
B) Strivers, survivors, and thinkers
C) Achievers, strivers, and survivors
D) Ideals, achievers, experiencers
E) Achievement, self-expression, morals
Through the 1920s, 85 to 95 percent of all film revenue was generated by ______.
A) small neighborhood theaters
B) downtown first-run theaters
C) multiplexes in shopping malls
D) home video rentals
E) drive-in theaters
Radio formats usually target specific audiences according to ______.
A) age
B) gender
C) race or ethnicity
D) income
E) All of the options are correct.
According to the textbook, the mass media are industries that produce and distribute
cultural products to large numbers of people.
A) True
B) False
Who set up a crude radio station above his Pittsburgh garage in 1916?
A) Edwin H. Armstrong
B) David Sarnoff
C) Ethan Zuckerman
D) Rush Limbaugh
E) Frank Conrad
What established the Federal Radio Commission?
A) The Radio Act of 1912
B) The Radio Act of 1919
C) The Radio Act of 1927
D) The Radio Act of 1934
E) None of the above options is correct.
Which of the following statements about the news/talk/information radio format is
true?
A) From 1987 until 2014, the number of stations with this format rose from just under
200 to more than 2,000.
B) It is more expensive to produce than a music format.
C) It appeals to advertisers looking to target working- and middle-class adult
consumers.
D) It tends to appeal to listeners over thirty-five years old.
E) All of the options are correct.
In the 1990s, AOL was the top Internet service provider in the United States.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Saturday Evening Post
B. Pentagon Papers
C. Washington Post
D. McClure’s
E. Collier’s
F. “The Yellow Kid”
G. North Star
H. Martin Chuzzlewit
I. “Stop! In the Name of Love”
J. New-York Weekly Journal
K. File-sharing
L. New York World
Charles Dickens
In the 1920s, many radio stations went off the air because they couldn’t afford to pay for
the rights to broadcast recorded music.
A) True
B) False
The transformation from an industrial, print-based society to one grounded in the
Information Age began with the development of the _______.
A) sound recording
B) printing press
C) newspaper
D) magazine
E) None of the above options is correct.
For each number under General Questions, fill in a letter.
A. Saturday Evening Post
B. Pentagon Papers
C. Washington Post
D. McClure’s
E. Collier’s
F. “The Yellow Kid”
G. North Star
H. Martin Chuzzlewit
I. “Stop! In the Name of Love”
J. New-York Weekly Journal
K. File-sharing
L. New York World
The Supremes
Selecting from the following list, match items with the type of news with which they
are associated.
A. Print news
B. TV news
Pretty faces
Ivy Ledbetter Lee and Edward Bernays believed that public opinion was rational and
difficult to influence.
A) True
B) False
According to your textbook, today’s flexible media system, in which new products are
constantly rushed to the marketplace, favors ______.
A) workers who belong to labor unions
B) individual entrepreneurs who can tailor a unique media product to meet a niche
market
C) large companies that can easily absorb losses incurred from failed products
D) government-subsidized companies that don’t have to be concerned with making a
profit
E) None of the above options is correct.