Habermas formed his ideas about the public sphere while examining which aspect of
seventeenth- and eighteenth-century English and French society?
A) Aristocrats, royalty, and religious leaders’ discussions of important issues
B) The way newspapers manipulated the lower and middle classes
C) How the middle class began to gather in places like coffeehouses to critically discuss
public life
D) The idea that communication and culture could be viewed as the same thing
E) None of the above options is correct.
Like advertising and public relations, magazines have played an important role in
_____.
A) exposing government corruption
B) transforming the United States from a producer society to a consumer society
C) forcing change in powerful institutions
D) giving a voice to ordinary American citizens
E) None of the above options is correct.
Reporters object to PR flacks who make it difficult for them to get access to people they
want to interview.
A) True
B) False
______ made one of the first portable electronic reading devices.
A) Sony
B) Amazon
C) Apple
D) Barnes & Noble
E) Borders
In our market economy, citizens have ______, but not very much control over the types
of products they might actually want.
A) consumer choice
B) enormous power
C) freedom from thought
D) great responsibility
E) None of the above options is correct.
Why did the Federal Trade Commission set new rules about PR blogging in 2009?
A) It was concerned about the use of sexually explicit images.
B) It was worried about company representatives altering Wikipedia entries.
C) It was concerned about “mom bloggers” offering advice about consumer products
while secretly getting money and gifts from the companies they reviewed.
D) It didn’t like the fact that some companies had Facebook pages.
E) It was concerned that some politicians were using social media like Twitter to seem
more warm and friendly when they were really cold and distant.
About 80 percent of ads in colonial newspapers concerned land sales, transportation
announcements, and ______.
A) restaurants and pubs
B) runaway slaves
C) job notices
D) pistols and other firearms
E) patent medicines
Examples of genres include comedy, drama, romance, action, and thriller.
A) True
B) False
Advertisers frequently pressure magazines to publish _____.
A) gatefold covers
B) more complimentary copy
C) investigative stories
D) color photos
E) more often
Usually, the more closely a press release resembles ______, the more likely it is to be
used.
A) actual news copy
B) a VNR
C) other press releases
D) a PSA
E) a pseudo-event
The popularity of the jukebox caused record sales to drop sharply in the 1930s.
A) True
B) False
The game industry, as represented by the Electronic Software Association, organizes
games by ______.
A) visual style
B) gameplay
C) narrative style
D) platform
E) None of the above options is correct.
By the late nineteenth century, the availability of leisure time sparked the creation of
mechanical games like pinball.
A) True
B) False
Flickr is an online content community for sharing videos.
A) True
B) False
According to the textbook, which of the following statements is most likely true about
the future of e-books?
A) The sales of e-books will probably level off at 5 percent of U.S. book sales.
B) The sales of e-books will likely drop as the fad passes.
C) Over half of all U.S. book sales were for e-books by 2012.
D) U.S. e-book sales will surpass the print book market by 2017.
E) Publishers will probably stop producing print books by 2016.
Until the invention of digital recording, records were made using an analog recording
process.
A) True
B) False
The practice of interpretive journalism in the twentieth century got its first significant
boost from ______.
A) print journalism, which then passed the practice along to radio
B) radio broadcasters who started developing commentary as part of their news in the
1930s
C) the introduction of television
D) a push for probing analysis in print journalism in the 1920s and 1930s
E) None of the above options is correct.
The Telecommunications Act of 1996 set off an unprecedented consolidation in radio
station ownership.
A) True
B) False
Which of the following was not one of Sylvester “Pat” Weaver’s strategies for forcing
advertisers to relinquish some of their power over television programming?
A) The introduction of magazine shows like the Today show
B) The development of television specials, such as the TV versions of Richard III and
Peter Pan
C) The development of spot adsshorter ads to be sold to individual sponsors
D) Decreasing the length of television programs, allowing for fewer advertisements to
go to any one sponsor
E) None of the options was a strategy.
By 2013, the average U.S. home received ______ TV channels, but watched only about
17.
A) 50
B) 78
C) 133
D) 189
E) None of the above options is correct.
Which of the following is not an example of the association principle of advertising at
work?
A) A store puts up extra flags and red, white, and blue decorations to create an image of
national pride.
B) A commercial shows a man surrounded by attractive women after using a brand of
cologne.
C) A noisy, high-powered, gas-guzzling vehicle is shown in a rustic setting.
D) A brand of candy bar made by a major candy company is portrayed as a
“working-class treat” made by local efforts.
E) An ad for a “green” cleaning product shows the bottle in a woodland setting.
The textbook contends that many forms of media and culture cannot accurately be
described using binary terms such as liberal and conservative or high culture and low
culture.
A) True
B) False
A. Twitter
B. Digital divide
C. 2010 net neutrality rules
D. Opt-in policy
E. Internet service provider
1) A procedure whereby Web sites ask for your explicit permission before they can
collect browsing history or other data
2) A microblogging service
3) A company that provides access to the Internet
4) An FCC plan twice rejected by federal courts
5) AOL
6) A term that describes the gap between the information “haves” and “have-nots”
For each number under General Questions, fill in a letter.
A. Longer electromagnetic wavelengths
B. Satellites
C. Shorter electromagnetic wavelengths
D. Armstrong commits suicide
E. Real-time computer messages
F. War of the Worlds
G. Now WNBC
H. Government-sanctioned monopoly
I. CBS
J. Algorithmic search engine
K. Online audio files
L. Web browser
M. Printing press
N. ISP
William S. Paley
In the 2012 presidential campaign, president Obama made several PR gaffes that nearly
cost him the election.
A) True
B) False
Herbert Gans found that beliefs like ethnocentrism and small-town pastoralism
consistently affect American journalists’ judgment.
A) True
B) False
Which statement best describes the relationship between small independent music
labels and the huge major music labels?
A) Each survives only by trying to put the other out of business.
B) The major labels are better able than indies to use downloads and streaming.
C) Independent labels often rely on major labels for distribution.
D) Independents distribute only mainstream music while the majors cover niche
markets and discover new talent.
E) There are no independent labels left because they’ve all been purchased or run out of
business by the three major labels.
Selecting from the following list, match items with the type of news with which they
are associated.
A. Print news
B. TV news
Quotes
About 40 percent of all music recordings purchased in the United States are digital
downloads.
A) True
B) False
______ are the cultural industries that produce and distribute cultural products to large
numbers of people.
A) Modern technologies
B) Oral communications
C) Illuminated manuscripts
D) Mass media
E) Communities
Telephone giant AT&T owns the nation’s largest radio network.
A) True
B) False
The New York Journal used the motto “It does not soil the breakfast cloth.”
A) True
B) False
Compact discs hit the market in the early 1980s, and by 2000 their sales were still
lagging way behind the albums and cassette tapes most people were familiar with.
A) True
B) False
_________________________ is the practice of making audio files available for
download over the Internet.
_________________________ is a language filled with jargon, abbreviations, and
acronyms relevant to gameplay.
A type of journalism driven by citizen forums, _________________________
journalism goes beyond telling the news to embrace a broader mission of improving the
quality of public life.
CATV stands for ______________________ antenna television.
John Stuart Mill’s ethical principle was to promote the “greatest
_________________________ for the greatest number” of people.
_________________________ could refer to an online simulcast of a traditional radio
station or to a service designed especially for this use.
_______________________ is a style of journalism that answers who, what, where, and
when (and less frequently why or how) questions at the top of the story.
____________________ is the process of creating and using symbol systems that
convey information and meaning.
Invented in the 1980s, the _________________________ is the most popular part of
the Internet and is essentially the navigation system for it.
While e-books can be read off computers and smartphones, devices created specifically
for reading e-books are called ______________________.
____________________ are large conglomerates of ad agencies that offer a full range
of advertising, public relations, and other services.
_______________________ bought the New York Times in 1896.
Westinghouse established a station with the call letters _________________________,
which aired national returns from the Cox-Harding presidential election on November
2, 1920.
Atari’s first creation was _________________________, a simple two-dimensional
tennis-style game with two vertical paddles that bounced a white dot back and forth.
Sometimes called monopolistic competition,_______________________ competition
refers to a market with many producers and sellers but only a few products within a
particular category.
Sometimes identified as pulp fiction, ______________________ were cheaply
produced, low-priced novels popular in the United States beginning in the 1860s.
The five major phases in communication history include the ____________________,
written, print, electronic, and digital periods.