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An example of a magazine that was conceived as online-only is _____.
A) Time
B) TV Guide
C) Wired
D) Entertainment Weekly
E) Slate
In twentieth-century Supreme Court decisions, the print media and broadcast media
received the same First Amendment protections.
A) True
B) False
The creators of works such as books, music, lyrics, movies, and TV programs are
protected if someone tries to make money off their work because of ______.
A) copyright law
B) libel
C) fair use
D) limited privilege
E) public domain
Specialized magazines outside the mainstream publish information and viewpoints for
readers not served by other media channels.
A) True
B) False
It is illegal for most companies and organizations to engage in lobbying.
A) True
B) False
Life magazine was able to compete with the popular radio programs of the 1930s and
1940s by running popular fiction, first-person news reports, and other text-based
features.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Saturday Evening Post
B. Pentagon Papers
C. Washington Post
D. McClure's
E. Collier's
F. "The Yellow Kid"
G. North Star
H. Martin Chuzzlewit
I. "Stop! In the Name of Love"
J. New-York Weekly Journal
K. File-sharing
L. New York World
Daniel Ellsberg
The introduction of microprocessors, miniature circuits made of silicon, made personal
computers possible.
A) True
B) False
Boardwalk Empire,Dexter,Pretty Little Liars, and Friday Night Lights are all examples
of ______.
A) successful movies that were turned into popular books that then helped to repromote
the films
B) successful books that were all turned into blockbuster movies
C) television programs that inspired books that also become popular, which in turn
boosted ratings for the television shows
D) popular books that were turned into television series, which in turn made the books
even more popular
E) television programs getting ideas from books and then hurting book sales because
everyone watched the shows instead of reading the books
Which answer best describes a reason that movie studios use the Internet to market their
films?
A) It is less expensive than traditional methods of marketing, such as television ads.
B) People no longer see movie trailers on TV because they no longer watch television.
C) It is really easy to set up a Facebook page.
D) It is a guaranteed way to create a box-office hit.
E) None of the above options is correct.
Which one of the following statements about Apple's iPad istrue?
A) It solely functions as a device for reading e-books.
B) It has been Apple's fastest-growing product line, and newer versions include things
like cameras and faster graphics.
C) The Apple iPad will probably not have any competition from other
companies/devices in the near future.
D) The iPad functions like a larger iPod shuffle.
E) You have to attach a mouse and keyboard to the iPad in order to use it.
Which of the following statements about the relationship between magazines and the
Internet is false?
A) The Internet was initially seen as a medium that would kill print magazines.
B) Some print magazines that have folded are finding new life on the Internet.
C) Online-only magazines have gained journalistic credibility.
D) The Internet gives magazines the ability to do things that they couldn't do in print.
E) The Internet is still widely considered to be putting the final nails into the coffin of
print magazines.
Which of the following is not one of the techniques NBC news president Reuven Frank
outlined in 1963 as an effective way to tell a news story?
A) A story should have a beginning, middle, and end.
B) A story should include colorful descriptions that may or may not be factual.
C) A story should have structure and conflict.
D) A story should have rising and falling action.
E) A story should have a problem and denouement.
For each number under General Questions, fill in a letter.
A. Income
B. Divides consumers into types
C. Propaganda Technique in the World War
D. "The real thing"
E. Investigative journalism pioneer
F. Public Opinion
G. Former president Richard Nixon
H. Ivy Ledbetter Lee
I. United Arab Emirates
J. NBC
K. Pseudo-event
L. Crystallizing Public Opinion
M. Galvanometers
Harold Lasswell
The bilingual magazine _____ is the most successful English-language publication for
Hispanic women.
A) Latina
B) Essence
C) Vanidades
D) ESPN Deportes
E) None of the above options is correct.
McGuffey's The Eclectic Reader taught most nineteenth-century elementary school
children to read.
A) True
B) False
Historically, objectivity became valuable for newspapers and journalists because
______.
A) it was highly valued by Joseph Pulitzer
B) offending the smallest number of people meant earning the largest profit
C) the general public loved the partisan press
D) reporters had a desire to be "fair and balanced" for society's sake
E) All of the options are correct.
Three-dimensional (3-D) movies did little to stem the drop in movie theater attendance
in the 1950s.
A) True
B) False
A. Fiber-optic cable
B. World Wide Web
C. Social media site
D. HTML
1) Written code that creates Web pages and links
2) Thin glass bundles capable of transmitting thousands of messages
3) A site where you can upload photos, share interests, and post messages to friends
4) Facebook
5) The most frequently visited region of the Internet
French professor Pierre Lvy coined the term ______ in 1997 to describe the Internet.
A) modding
B) gamespeak
C) collective intelligence
D) virtual community
E) None of the above options is correct.
What is the difference between the Internet and the Web?
A) Both are competing computer programs; the Web is the more popular one.
B) The Internet is international; the Web is local.
C) The Internet is a system of linked computers; the Web is a system of linked satellites.
D) The Internet is the older version of the Web.
E) None of the above options is correct.
Evergreens are TV shows that are currently popular.
A) True
B) False
Advertising revenue, the lifeblood of newspaper operations, ______.
A) grew rapidly once the Internet boom took off in the late 1990s
B) is holding steady even as the number of newspaper subscriptions increases
C) has fallen dramatically in the last few years, with Internet ad sales unable to fill the
gap
D) cycles through periods of increase and decrease every few years
E) None of the above options is correct.
By 2014, Bing had nearly 66 percent of the search engine market share.
A) True
B) False
The 1996 Telecommunications Act ______.
A) placed limits on cable company rate increases
B) allowed telephone companies to enter the TV and radio business
C) allowed a company in the Top 20 market to own a newspaper and a TV station, as
long as there were at least eight TV stations in the market
D) used regulation to guard against ownership concentration
E) None of the above options is correct.
The 1998 tobacco industry settlement in the United States prohibited ______.
A) the use of cartoon images like Joe Camel in tobacco advertising
B) the use of human images, like the Marlboro man, in tobacco advertising
C) the sale of U.S. tobacco products to Third World nations
D) all chewing tobacco by 2004
E) the tobacco industry's lobbying of Congress
Which of the following is not a value the textbook associates with postmodern culture?
A) Resistance to ideas such as "high" and "low" culture that set hierarchies of taste.
B) An emphasis on the fragmentation and mixing of cultural styles.
C) Increased faith in science owing to technological and scientific advances.
D) A willingness to accept paradox.
E) All of the options are correct.
If a soon-to-be-released article seems to violate libel or obscenity laws, most U.S.
courts would act to stop publication.
A) True
B) False
Mass market paperbacks account for more than one-third of the book market in terms of
sales.
A) True
B) False
By the early 1900s, most advertisements were written to appeal to women, who
constituted ______ of newspaper and magazine readers.
A) 30 percent
B) 50 to 60 percent
C) 70 to 80 percent
D) 99 percent
E) None of the above options is correct.
Why did AOL begin losing customers in the early 2000s?
A) It didn't provide instant messaging.
B) It couldn't keep up with the advent of broadband Internet connections.
C) It didn't screen out pornographic sites.
D) It merged with Time Warner.
E) It merged with Google.
The growing trend of twenty-four-hour cable news stations filling time with "talking
head" pundits ______.
A) enables the stations to spend more money on producing 'solid" journalism
B) allows these stations to appeal to the broadest possible audience by avoiding
offending viewers
C) displays a continued rejection of the "partisan press" roots of American journalism
D) encourages civil conversation about American politics
E) None of the above options is correct.
Adolph Zukor of Paramount Pictures and William Fox of Fox Film Corporation
founded the Motion Picture Patents Company.
A) True
B) False
The textbook uses the news coverage of urban illegal drug problems as an example of
______.
A) how the amount of coverage a social problem gets in the news is tied to the actual
severity of that problem
B) how journalists overall are good at providing context for ongoing social problems
C) how news coverage can fail to offer strong continuing coverage of long-term social
problems, considering them old news
D) how journalists can go undercover to get information
E) how journalists all tend to cover the same topics over and over again
A major difference between sound recordings made by Emile Berliner and those made
by Thomas Edison was that ______.
A) Berliner's disks were flat
B) Edison's disks could be mass produced
C) Edison's disks were coated with lamp black
D) Berliner's disks were made of vinyl
E) None of the above options is correct.
