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For each number under General Questions, fill in a letter.
A. Income
B. Divides consumers into types
C. Propaganda Technique in the World War
D. "The real thing"
E. Investigative journalism pioneer
F. Public Opinion
G. Former president Richard Nixon
H. Ivy Ledbetter Lee
I. United Arab Emirates
J. NBC
K. Pseudo-event
L. Crystallizing Public Opinion
M. Galvanometers
David Sarnoff
Which term best describes the financial arrangement that most TV producers and movie
studios enter into to make prime-time TV shows?
A) Prime Time Access Rule
B) Above-the-line costs
C) Below-the-line costs
D) Economy of scale
E) None of the above options is correct.
Which of the following statements about the inverted pyramid style is true?
A) A story using this style typically begins with answering "who, what, when, and
where."
B) It serves as a quick and efficient way to organize a news story.
C) It strives for a form of "objectivity" that is more likely to be accepted by people with
different backgrounds and beliefs.
D) It can lead to formulaic stories.
E) All of the options are correct.
Larger newspaper operations overall seem to be more financially stable than small-town
newspapers.
A) True
B) False
Call-in, online, or person-in-the-street polls that the news media use to address a
"question of the day" are known as ______.
A) propaganda analysis
B) the uses and gratifications model
C) the scientific method
D) pseudo-polls
E) random assignment
Which of the following statements about the music industry and the Internet since the
year 2000 istrue?
A) Musicians and music companies are afraid to use the Internet to market new music.
B) No one will spend money for music if they can download it for free.
C) Artists who use the Internet to generate a fan base can improve their chances of
being signed by a major label.
D) No musicians have experimented with bypassing record labels and selling their
music directly on the Internet.
E) None of the above options is correct.
Modern journalism started to develop in the nineteenth century mainly because
newspapers ______.
A) felt a social responsibility to tell the truth
B) realized there were two sides to every issue
C) discovered a scientific method for covering events
D) wanted to attract as many readers and advertisers as possible
E) All of the options are correct.
A. Lee De Forest
B. David Sarnoff
C. Guglielmo Marconi
D. Reginald Fessenden
E. Edwin H. Armstrong
1) Developed FM radio
2) Former head of NBC
3) Developed wireless telegraphy
4) First to send voice through the airwaves
5) Developed Audion, or triode, vacuum tube
The BlackBerry was the first popular Internet-capable smartphone in the United States.
A) True
B) False
Sometimes called the first integrationist music, rock and roll blurred all sorts of
cultural, class, and geographic boundaries.
A) True
B) False
When companies host plant tours, donate money to charity, and support festivals, these
are examples of ______.
A) astroturf lobbying
B) social media relations
C) community and consumer relations
D) deadheading
E) media relations
Which of the following is a way that online journalism is redefining news?
A) Newspapers can post stories online that they didn't have room for in their print
edition.
B) Newspapers are making huge profits from their online versions.
C) Spurred by online news, newspapers are once again rapidly expanding their news
staffs.
D) Bloggers are taking more and more of a backseat to traditional journalism.
E) None of the above options is correct.
One of the main reasons newspaper organizations wanted their reporters to write in a
neutral, detached style is that ______.
A) it would take less ink than printing stories with lots of adjectives
B) it would help reporters determine what is newsworthy
C) it would alienate fewer potential subscribers and advertisers
D) the tradition of a partisan press had become too old-fashioned
E) it made for shorter stories that would mean spending less on ink and paper
Who wrote History of the Standard Oil Company, first serialized in McClure's
magazine?
A) Ida Tarbell
B) Upton Sinclair
C) Joseph Pulitzer
D) Nellie Bly
E) Frederick Douglass
The computer was the first electronic medium.
A) True
B) False
Google+ is a social networking site that is designed to compete with Facebook.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Saturday Evening Post
B. Pentagon Papers
C. Washington Post
D. McClure's
E. Collier's
F. "The Yellow Kid"
G. North Star
H. Martin Chuzzlewit
I. "Stop! In the Name of Love"
J. New-York Weekly Journal
K. File-sharing
L. New York World
"The Great American Fraud"
The most ubiquitous digital game distributors are Apple's App Store and Google Play.
A) True
B) False
Which persuasive technique in advertising involves exploiting a consumer's sense of
insecurity?
A) Bandwagon effect
B) Snob-appeal approach
C) Plain-folks pitch
D) Hidden-fear appeal
E) Irritation advertising
The PRSA tends to downplay ethical issues in public relations.
A) True
B) False
The only U.S.-based company dominating the video game hardware business is
Microsoft.
A) True
B) False
Ivy Ledbetter Lee believed that facts ______.
A) should not be manipulated or interpreted in any way
B) should be avoided at all costs and it was better to deceive the public
C) were elusive and malleable, begging to be forged and shaped
D) were completely uninteresting to a public that just wanted to be entertained
E) None of the above options is correct.
What was the impact/outcome of a 2010 Supreme Court decision (in a five-to-four
vote) regarding campaign financing?
A) Stricter limits were placed on the amount of money businesses could donate to
political candidates and causes.
B) No business or corporation is allowed to influence politicians with campaign cash.
C) Only small businesses and unions can donate money to campaigns.
D) The government cannot interfere in campaign spending by corporations.
E) None of the above options is correct.
Which of the following best describes an "opt-in" Internet policy?
A) A policy that assumes a Web site has the right to collect and share your information
B) A policy of inserting spyware on unsuspecting computers
C) A policy whereby consumers have to give their consent before a Web site can collect
any browsing history data
D) A policy favored by marketers and data-mining corporations
E) A policy of tricking search engines into including Web sites in their search results
The hypodermic-needle research model might be considered the opposite of which
research model?
A) The agenda-setting model
B) The minimal-effects model
C) The uses and gratifications model
D) The survey model
E) The textual analysis model
Six studios dominate the U.S. film business.
A) True
B) False
According to the textbook, which of the following ideas developed into an underlying,
subjective value in the culture of American journalism?
A) Ethnocentrism
B) Individualism
C) Responsible capitalism
D) Small-town pastoralism
E) All of the options are correct.
______ games like SimCity involve managing resources and planning worlds that are
typically based in reality.
A) Adventure
B) Action
C) Role-playing
D) Simulation
E) Casual
Bureau reporters ______.
A) manage the columnists who deal with particular aspects of culture
B) typically file reports from major cities other than where their paper is located
C) work mainly on online stories
D) manage a newspaper's daily operations
E) None of the above options is correct.
Under a cash-plus syndication deal, a TV station pays less for a popular syndicated
show than it would under a straight cash deal.
A) True
B) False
Which of the following statements about the three traditional major broadcast networks
(NBC, CBS, ABC) is true?
A) Nobody watches them anymore.
B) They are all owned by Rupert Murdoch and News Corp.
C) They remain attractive business investments despite losing viewers to cable and
other new technologies.
D) They own all of the stations that carry their programming.
E) None of the above options is correct.
The circulation of tabloid newspapers such as the National Enquirer declined after their
peak in the 1980s.
A) True
B) False
A written or broadcast expression that defames someone's character is ______.
A) absolute privilege
B) copyright
C) censorship
D) fair use
E) libel
Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to
_____.
A) an expensive TV ad campaign
B) sending free copies to one million male college students
C) articles that criticized divorced and working women
D) a nude calendar foldout of Marilyn Monroe
E) insightful feminist articles
