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Lassie went off the air because children got tired of seeing the same plot every week.
A) True
B) False
The ______ convention is a convention created by gamers for gamers, held each year in
Seattle and Boston.
A) Blizzcon
B) Electronic Entertainment Expo
C) Penny Arcade Expo
D) Tokyo Game Show
E) Webcomic
U.S. film viewing decreased during the 1950s because ______.
A) television cornered the family market
B) novelties like 3-D didn't work
C) Americans chose to spend their money on refrigerators rather than movie tickets
D) Americans were getting married earlier in life, which meant fewer movie dates
E) All of the options are correct.
In an ad showing a salesman talking about how his father taught him to be honest and
hardworking and to understand the value of treating people fairly, auto manufacturer
Ford demonstrates ______.
A) an appeal to the bandwagon effect
B) propaganda
C) the plain-folks pitch
D) the famous-person testimonial
E) myth analysis
Which of the following was a contribution of the telegraph?
A) The transformation of information into a commodity
B) The concept of nationalism
C) The rise of the middle class
D) The development of the pony express
E) All of the above options are correct.
Which of the following statements about general-interest magazines is false?
A) They became popular starting in the mid-to-late-nineteenth century.
B) With one or two exceptions, they had mostly gone out of business by about 1910.
C) Television played a big role in signaling the demise of general-interest magazines.
D) Photojournalism was a key aspect of general-interest magazines.
E) None of the above options is false.
Plato wanted to banish which group from ancient Greece because he thought they
would undermine oral storytelling?
A) Printers
B) Poets
C) Persians
D) Prophets
E) None of the above options is correct.
Blues music originated in the urban taverns of Southern California.
A) True
B) False
Which statement about blogger product reviews is true?
A) You can always trust them to be unbiased.
B) They are unvarnished truth about products by average people.
C) Some popular bloggers have been paid to give positive reviews.
D) Bloggers always disclose when a product has been sent to them for free by a
company seeking their endorsement.
E) None of the above options is correct.
Television networks have been known to refuse to air issue-based advertising that might
upset their traditional advertisers.
A) True
B) False
Which of the following statements about hip-hop music is true?
A) It is a broad description of music and culture that includes rapping, sampling/cutting,
and deejays.
B) It provides a way for artists to debate issues of gender, race, class, violence, and
drugs.
C) It has been criticized for lyrics that degrade women and glorify violence.
D) Some of its most popular artists include Lupe Fiasco and YG.
E) All of the options are correct.
Cigarette companies have had difficulty advertising and selling their product in foreign
countries.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Child Online Protection Act
B. Maxwell theorized existence of radio waves
C. Amos 'n' Andy started on Chicago radio
D. Developed the Audion, or triode, vacuum tube
E. Adolph Ochs bought the New York Times
F. The Life of an American Fireman
G. Frank Conrad's station became KDKA
H. Developed FM radio
I. Sued news organizations for libel
J. ABC, CBS, NBC broadcast evening lineups in color
K. Hollywood Ten
L. Saturday Evening Post folded
Edwin H. Armstrong
Between 80 and 90 percent of new movies lose money during their theatrical release.
A) True
B) False
Which of the following is the best way to characterize the transitions between the print,
electronic, and digital eras?
A) The exact lines between each era are clear.
B) As new technology was invented, the older forms of technology were rapidly
discarded.
C) Each wave of newer technology came at the same time as more and more people
moved from urban areas to rural areas.
D) In practice, the eras overlapped as newer technologies disrupted and modified older
technologies.
E) Changes in the eras of mass communication had little effect on most people.
The game show Wheel of Fortune is an example of ______.
A) off-network syndication
B) first-run syndication
C) fringe time
D) an O & O
E) hybrid syndication
Under the Radio Act of 1927, broadcasters were allowed to own their radio channels.
A) True
B) False
Which of the following statements about targeted advertising is not true?
A) It is a passing fad because it is unpopular with advertisers and generates very little
revenue.
B) It is a big part of the revenue of sites like Google and Facebook.
C) Some versions read your e-mail messages to find key words that trigger specific ads.
D) It may undermine the role of search engines to provide neutral access to information.
E) It may turn search engines into ad brokers.
Blu-ray discs have prevented the streaming of movies over the Internet from catching
on.
A) True
B) False
Comcast is the nation's largest cable TV system operator.
A) True
B) False
Which division of the book industry makes the most money?
A) Trade books
B) Textbooks
C) Professional books
D) Mass market paperbacks
E) Reference books
Google is a subsidiary of YouTube.
A) True
B) False
The first textbook for public relations, Crystallizing Public Opinion, was written by
______.
A) Ivy Ledbetter Lee
B) John Burke
C) Walter Lippmann
D) Edward Bernays
E) P. T. Barnum
Television has been praised as unbiased and removed from partisan politics.
A) True
B) False
The most common type of public relations is done in-house by individual companies
and organizations.
A) True
B) False
Content analysis is the primary method researchers use to measure the amount of
violence on network television.
A) True
B) False
Pocket Books revolutionized the paperback industry by ______.
A) raising the quality of the books by using better paper
B) making the pages and the font bigger
C) stapling rather than gluing the binding
D) cutting the standard book price to twenty-five cents
E) selling books online
The dominant form of Web advertising is ______.
A) interstitials
B) pop-up and pop-under ads
C) paid search advertising
D) spam
E) viral videos
The first public relations practitioners were theatrical press agents who staged stunts to
get newspaper coverage for their clients.
A) True
B) False
Journalists have traditionally held public relations practitioners in low esteem.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Income
B. Divides consumers into types
C. Propaganda Technique in the World War
D. "The real thing"
E. Investigative journalism pioneer
F. Public Opinion
G. Former president Richard Nixon
H. Ivy Ledbetter Lee
I. United Arab Emirates
J. NBC
K. Pseudo-event
L. Crystallizing Public Opinion
M. Galvanometers
Hill & Knowlton
Which of the following statements about women and/or minority film directors in the
United States is true?
A) The influence of Mary Pickford meant women enjoyed the same directing
opportunities as men, even if minorities didn't.
B) With a few exceptions, women and minority directors have received little
recognition and opportunity for much of the history of movies.
C) Minorities, as long as they were men, have for decades enjoyed the same status as
white male film directors.
D) Both women and minorities have received the same degree of recognition in
Hollywood as white male film directors.
E) None of the above options is correct.
The most popular MMORPG is ______.
A) Club Penguin
B) World of Warcraft
C) Second Life
D) Webkinz
E) Rock Band
An FCC study found that local cable TV companies that face competition have lower
monthly rates than cable companies in noncompetitive markets.
A) True
B) False
According to the textbook, which of the following has been a critique of the idea of
journalistic objectivity?
A) Journalists use too much flair in their stories, obscuring the important details.
B) Objective journalism fuels unhealthy competition between journalists to see who can
get the story first.
C) It isn't possible to have genuine journalistic impartiality, and many reporters have
become too uncritical of people with power.
D) It's too difficult to tell the journalist's thoughts apart from the thoughts of the subject
of the story.
E) None of the above options is correct.
