A. First full-service modern ad agency
B. The first cereal company to register a trademark
C. One of the first brand names
D. Prototype of the first ad agency
1) Volney Palmer
2) N. W. Ayer & Son
3) Smith Brothers
4) Quaker Oats
Focus groups are almost never used in public relations research.
A) True
B) False
In the 1960s, radio programming that featured deejays and callers discussing intimate
sexual topics was called ______.
A) dirty radio
B) topless radio
C) pirate radio
D) commercial radio
E) night radio
Cultural imperialism is ______.
A) a concept in journalism ethics that argues that journalists must know the culture they
are reporting on
B) the theory that globalization is good for media, since it makes media more culturally
diverse
C) the idea that large and powerful countries can dominate and even change the culture
of smaller countries through media
D) the argument that people are more affected by the media that is familiar to them
E) the process of colonization of smaller and weaker countries by larger and more
powerful countries
The first public showing of Edison’s kinetoscope projector system was in a Paris caf in
December 1895.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Income
B. Divides consumers into types
C. Propaganda Technique in the World War
D. “The real thing”
E. Investigative journalism pioneer
F. Public Opinion
G. Former president Richard Nixon
H. Ivy Ledbetter Lee
I. United Arab Emirates
J. NBC
K. Pseudo-event
L. Crystallizing Public Opinion
M. Galvanometers
Burson-Marsteller
The success of British groups in America in the 1960s led to ______.
A) the verification that the performers themselves could write and produce popular
music well
B) the German Invasion, led by artists like the Scorpions
C) the acceptance of later British artists like OneRepublic and Radiohead
D) the sale of American popular music recordings in Europe
E) None of the above options is correct.
Movie studios in the United States still practice block booking and require that theaters
accept lesser films in order to get blockbuster movies.
A) True
B) False
The biggest seller of recorded music in the United States is ______.
A) BMG Music Service
B) Best Buy
C) Walmart
D) Target
E) iTunes
MMORPG stands for “massively multiplayer online role-playing game.”
A) True
B) False
Match the federal laws with their effects.
A. Permitted telephone companies entry into the TV business
B. Broke up the Standard Oil Company
C. Limited anticompetitive mergers
D. Allowed dealers to sell competing products
1996 Telecommunications Act
The ability to stream TV shows on fourth screens such as smartphones and the iPad
hasn’t changed consumers’ viewing habits much.
A) True
B) False
In 1958, ______ allowed for the recording of two separate tracks of sound, which could
be mixed together.
A) digital recording
B) gramophones
C) MP3s
D) analog recording
E) stereo
In 1929, Edward Bernays convinced women that smoking Colombian cigars was a
symbol of their independence from men.
A) True
B) False
Today, many electronic games are played on devices specifically used to play video
games called ______.
A) avatars
B) electronic paddles
C) home consoles
D) keyboards
E) None of the above options is correct.
The Children’s Internet Protection Act of 2000 requires schools and libraries that
receive federal funds for Internet access to filter out obscene, pornographic, or harmful
content Web sites.
A) True
B) False
A. Lamented influence of PR profession on modern life
B. Convinced women that cigarette smoking was publicly acceptable
C. Helped open the PR profession to women
D. Transformed image of millionaire John D. Rockefeller, Sr.
1) Ivy Ledbetter Lee
2) Edward Bernays
3) Walter Lippmann
4) Doris Fleischman
Deadheading was the practice of giving reporters free rail passes with the tacit
understanding that they would write glowing reports about rail travel.
A) True
B) False
When a media conglomerate can use the magazines, newspapers, and television and
radio stations it owns to promote a movie, this is known as ______.
A) vertical integration
B) megaplexing
C) rapport
D) synergy
E) multitasking
The first antitrust law, enacted in 1890, was the ______ Act.
A) Clayton Antitrust
B) Sherman Antitrust
C) Celler-Kefauver
D) Federal Trade Commission
E) None of the above options is correct.
Which of the following is a premium cable channel?
A) ESPN
B) CNN
C) MTV
D) C-SPAN
E) HBO
Ordinary citizens have more privacy protection under U.S. law than politicians or other
public figures.
A) True
B) False
A pseudo-event is ______.
A) an unexpected and unplanned event
B) an exclusive gathering for society’s most fashionable people
C) any activity held for the sole purpose of getting media coverage
D) any illegal fund-raising circumstance
E) any political event that occurred during the Cold War
Prior to the 1950s and 1960s, most radio listening occurred in the home because
______.
A) people didn’t have televisions yet
B) radio sets before the invention of transistors used bulky and delicate vacuum tubes
C) automobiles weren’t really widespread yet so most people couldn’t leave home
D) radio programs used to be longer and required people’s undivided attention
E) None of the above options is correct.
Few children’s programs are aired on network television because most advertisers are
less interested in reaching that audience.
A) True
B) False
The Rolling Stones emphasized chord-driven rhythms in their music, while the Beatles
stressed melody.
A) True
B) False
Which of the following is not one of the six major film conglomerates today?
A) United Artists
B) Warner Brothers
C) Disney
D) Columbia Pictures
E) Universal
How have direct broadcastsatellite (DBS) services challenged cable?
A) They offer a lot more stations than cable.
B) They are able to send signals directly to small satellite dishes where the installation
of cable wires hasn’t been possible.
C) They have started to create their own programming, while cable still only shows
reruns of old network programs.
D) They have a better relationship with broadcast networks than cable does, and thus
have lower retransmission fees than cable.
E) All of the options are correct.
Online newspaper stories have to be briefer and more streamlined than the print
version.
A) True
B) False
Most advertisements provide little information about how a product was made or how it
compares with similar brands.
A) True
B) False
Premium cable channels lure customers with the promise of no advertising.
A) True
B) False