For each number under General Questions, fill in a letter.
A. Child Online Protection Act
B. Maxwell theorized existence of radio waves
C. Amos ‘n’ Andy started on Chicago radio
D. Developed the Audion, or triode, vacuum tube
E. Adolph Ochs bought the New York Times
F. The Life of an American Fireman
G. Frank Conrad’s station became KDKA
H. Developed FM radio
I. Sued news organizations for libel
J. ABC, CBS, NBC broadcast evening lineups in color
K. Hollywood Ten
L. Saturday Evening Post folded
1998
According to the textbook, which of the following technological advances have
contributed to the rise of media convergence?
A) The development of wireless networks, making it easier for people to access the
Internet almost anywhere
B) Broadband Internet connections, which improved the multimedia capabilities of
computers
C) The development of Internet-capable cell phones
D) The rise of the personal computer industry in the mid-1970s
E) All of the options are correct.
The scientific study of mass media got started because of interest in ______.
A) French philosopher Alexis de Tocqueville
B) how media messages were used to inspire public support for World War I
C) knowing which forms of advertising were most effective
D) finding out how the public feels about political and social issues
E) how violent video images might inspire violent behavior
Which statement best indicates how inventors and government offices were able to
establish who was responsible for early developments in radio technology?
A) Patents clearly indicate who invented what piece of technology first.
B) Only Italians and Americans were interested in early broadcasting.
C) Inventors respected other inventors out of a sense of professional courtesy.
D) The early days of radio were heavily regulated, and therefore clearly documented,
by government officials.
E) Simultaneous and independent discoveries, along with competing claims for patents,
often had inventors going to court over their inventions.
Established music artist Amanda Palmer built her online community and sells music
directly to fans through her personal Web site.
A) True
B) False
Which of the following is true about shooting movies with digital video?
A) Directors typically have to wait several hours to see the results of a day of shooting
footage.
B) The digital cameras are typically much bulkier than those that use film.
C) It can be very expensive to capture additional footage with digital cameras if
someone makes a mistake.
D) Digital cameras are more accessible and less expensive, opening the door to more
independent filmmakers.
E) None of the above options is correct.
The book publishing and motion picture industries are both examples of ______.
A) monopolies
B) oligopolies
C) O & Os
D) limited competition
E) None of the above options is correct.
For creative reasons, film studios have generally resisted making product placement
deals.
A) True
B) False
In 1912, in the first type of national action limiting the film industry, the U.S.
government banned the interstate commerce of which kinds of films?
A) Pornographic films
B) Boxing films
C) German films
D) Films endorsing anarchy
E) Films about labor unions
Within the magazine publishing industry, the department that typically monitors
single-copy and subscription sales is known as the _____.
A) advertising and sales department
B) circulation and distribution department
C) table of contents department
D) editorial department
E) production and technology department
For each number under General Questions, fill in a letter.
A. Child Online Protection Act
B. Maxwell theorized existence of radio waves
C. Amos ‘n’ Andy started on Chicago radio
D. Developed the Audion, or triode, vacuum tube
E. Adolph Ochs bought the New York Times
F. The Life of an American Fireman
G. Frank Conrad’s station became KDKA
H. Developed FM radio
I. Sued news organizations for libel
J. ABC, CBS, NBC broadcast evening lineups in color
K. Hollywood Ten
L. Saturday Evening Post folded
1896
According to the textbook, most small nondaily papers in the United States are
consensus oriented rather than conflict oriented.
A) True
B) False
A public relations firm looking to make full use of the Internet can ______.
A) encourage clients to use social media tools like Facebook and Twitter to interact
with audiences
B) edit Wikipedia entries for its client’s benefit
C) hire apparently independent bloggers to promote products
D) create a blog where corporate executives can report company news and share their
own observations
E) All of the options are correct.
A. PR message to gain support for a special issue or cause
B. PR resembling a TV news story
C. Broadcast-style press release for nonprofit organization
D. PR written in the style of a news report
1) Propaganda
2) Press release
3) Video news release
4) Public service announcement
Which statement best describes mass media?
A) Books by their very nature are culturally superior to other forms of mass media.
B) Television programs by their very nature are culturally inferior.
C) Billboards and broadcast satellites aren’t part of the mass media.
D) Any media form can provide content that is worthy of or that panders to the worst in
human nature.
E) Mass media evolve thanks to clever inventors, not to cultural, political, or economic
circumstances.
Apple’s response to which of the following established the new media economics?
A) Napster
B) Facebook
C) Google+
D) AOL
E) All of the options are correct.
Now a media term, _________________________ was once an agricultural term that
referred to casting seeds over a large area.
The rights to use the contents of a book in another form, such as a screenplay, are called
______.
A) royalties
B) residuals
C) subsidiary rights
D) an advance
E) bonus money
The top children’s magazine in 2014 was _____.
A) Ranger Rick
B) Maxim
C) Boy’s Life
D) Highlights for Children
E) Youth’s Companion
In the TV freeze of 1948″1952, ______.
A) the FCC halted technological experiments in order to decide on a workable model
for American color television
B) a number of television stations froze new programming in order to make decisions
about sponsorship issues and advertising
C) advertisers boycotted television programming as a way of ensuring their own
monopolies
D) the FCC declared a freeze on new licenses because of concerns about
frequency-interference problems
E) the monopolies of a few television corporations prevented others from entering the
field, putting a freeze on broadcasting competition
For each number under General Questions, fill in a letter.
A. Kinetoscope
B. Iconoscope
C. Electronic television
D. The Jazz Singer
E. CBS news anchor
F. Twenty-One
G. Birth of a Nation
H. Shaft
I. Oldboy
J. Lost in Translation
K. DBS
DirecTV
The targeted audience of public relations is ______.
A) consumers and the general public
B) shareholders
C) company employees
D) government agencies
E) All of the options are correct.
In the late 1990s, hundreds of radio stations shifted from individual to chain ownership.
A) True
B) False
What is the difference between acommon carrier and an electronic publisher?
A) A common carrier may examine content before distributing it; an electronic
publisher may not.
B) A common carrier is not allowed to import any foreign programming; an electronic
publisher may.
C) A common carrier may not transmit video images; an electronic publisher can send
both analog and digital images.
D) A common carrier must offer at least part of its services on a first-come, first-served
basis; an electronic publisher can pick and choose its channels.
E) There is no difference between a common carrier and an electronic publisher.
As of 2011, there are still no African American directors in mainstream Hollywood.
A) True
B) False
A catch-up service ______.
A) lets you watch episodes after they air on TV
B) is an online fan site with plot descriptions
C) refers only to DVD players
D) usually refers to something you see in a movie theater
E) None of the above options is correct.
The Saturday Evening Post continued the muckraking traditionespecially by criticizing
business corruptioninto the 1920s.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Child Online Protection Act
B. Maxwell theorized existence of radio waves
C. Amos ‘n’ Andy started on Chicago radio
D. Developed the Audion, or triode, vacuum tube
E. Adolph Ochs bought the New York Times
F. The Life of an American Fireman
G. Frank Conrad’s station became KDKA
H. Developed FM radio
I. Sued news organizations for libel
J. ABC, CBS, NBC broadcast evening lineups in color
K. Hollywood Ten
L. Saturday Evening Post folded
1925
The term synergy describes the dynamic creative energy of media corporations such as
Disney.
A) True
B) False
As a new network, CBS was able to compete with NBC by ______.
A) charging affiliates less for its programs
B) paying affiliates to broadcast its programs
C) being the first network to broadcast in high fidelity
D) advertising its programs on billboards
E) being the first to offer musical programs and quiz shows
According to the American Library Association, what are the limitations of trying to
protect children from inappropriate material on the Internet?
A) It’s annoying to have to disable the filters every time an adult wants to access that
material.
B) There is no way to filter out all illegal content but still allow access to
constitutionally protected materials.
C) Current filtering software doesn’t block enough material.
D) There isn’t enough federal funding for all schools and libraries to have the filtering
software.
E) There are no limitations.
A. Took on the Standard Oil Company
B. Investigated patent medicines
C. Investigated Chicago’s meatpacking industry (The Jungle)
D. Targeted urban problems
1) Ida Tarbell
2) Upton Sinclair
3) Lincoln Steffens
4) Colliers
Country is the most popular radio format today.
A) True
B) False
Which of the following is true about the ways studios generate revenue today?
A) Studios get paid to feature products in a movie.
B) Studios make money by distributing movies made by independent filmmakers.
C) Studios share box office receipts with theater operators.
D) Studios get a cut from movie rentals and DVD and Blu-ray sales.
E) All of the options are correct.
Collier’s and Woman’s Home Companion failed in the 1950s because of poor
management.
A) True
B) False