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Parodies and insults of public figures are protected from libel suits unless the statements
cause undue emotional pain.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Advertising measure
B. Prior restraint
C. Film as free expression
D. Newspaper ownership
E. Libel standard
JOA
In 1984, the PG-13 movie rating was added, in part, because which of the following
two popular films were considered too violent and disturbing for children under
thirteen?
A) Amadeus / This Is Spinal Tap
B) Gremlins / The Terminator
C) The Terminator / The Killing Fields
D) Indiana Jones and the Temple of Doom / Gremlins
E) The Killing Fields / Indiana Jones and the Temple of Doom
The 1938 radio broadcast of War of the Worlds made millions of listeners believe that
Martians were invading Earth; however, most listeners didn't believe that the story was
real. This outcome ultimately helped lay the groundwork for which research model?
A) The hypodermic-needle model
B) The minimal-effects model
C) The uses and gratifications model
D) The survey model
E) The textual analysis model
Ads featuring the Marlboro cowboy use a persuasive strategy based on the association
principle.
A) True
B) False
Which statement about the Sedition Act of 1798 is true?
A) It was passed to silence editorials encouraging the country to take part in a pending
war.
B) It was used to prosecute anti-Federalist newspapers.
C) It was renewed over and over again by several presidents after Adams.
D) It expired under President John Adams.
E) Its excesses actually helped bolster public support for taking rights away from a free
press.
Which of the following is not one of the steps in the scientific method listed in your
textbook?
A) Identifying the research problem
B) Determining an appropriate research method or design
C) Collecting information or relevant data
D) Reviewing existing research or theories related to your problem
E) Presenting the proposed research problem to companies for funding
The concept of synergy can best be described as ______.
A) the power of a new media development as it displaces old, less technologically
advanced media
B) several media subsidiaries working under one corporate umbrella to promote
different versions of a media product
C) the development of shopping-mall bookstores to boost book sales
D) the development of more multimediated ways to distribute books
E) the ability of one culture to dominate another
Magnetic audiotape and tape players first caught on in the ______.
A) 1950s
B) 1940s
C) 1910s
D) 1890s
E) 1960s
Must-carry rules require cable operators to assign channels to and carry all local TV
broadcasts on their systems.
A) True
B) False
Movie studios can earn more than double their U.S. and Canadian box office receipts by
distributing their films in foreign markets.
A) True
B) False
Most Web sites follow an "opt-in" data policy when collecting information from online
consumers.
A) True
B) False
Match the federal laws with their effects.
A. Permitted telephone companies entry into the TV business
B. Broke up the Standard Oil Company
C. Limited anticompetitive mergers
D. Allowed dealers to sell competing products
Celler-Kefauver Antitrust Act
Newspapers are not required by law to give individuals an opportunity to reply to an
editorial attack.
A) True
B) False
An owner of a discount appliance store who dresses in a goofy costume and yells at the
camera is making use of ______.
A) the plain-folks pitch
B) the hidden-fear appeal
C) subliminal advertising
D) overt advertising
E) irritation advertising
Which of the following is not a statement that describes the modern concept of
hegemony?
A) Hegemony is a good tool for encouraging conversation and debate.
B) Hegemony was a technique recommended by modern public relations founder
Edward Bernays as a way to control public opinion.
C) Hegemony's qualities are often defined or reinforced by narratives, or stories, told in
various media forms including books, movies, and television.
D) Hegemony tends to portray the social, economic, and political status quo as normal
and natural ways to see the world.
E) Hegemony tends to repel self-scrutiny or critical examination.
The American Marconi Company had trouble developing as a business after World War
I in part because the U.S. Navy did not want a foreign-controlled company wielding so
much power in the field of emergent radio technologies.
A) True
B) False
An example of a way the Internet can make a PR practitioner's job harder is that the
public can see ______.
A) a promotional video highlighting a company's products
B) a video that went viral of restaurant employees allegedly contaminating food
C) press releases without journalistic filters
D) flattering bios of company officials on a Web site
E) All of the options are correct.
Which of the following is an example of streaming music?
A) Music services available on long airplane flights
B) Downloading music to your computer or portable music player like an iPod
C) Music you hear on the radio
D) An online music service that lets you listen to music without physically owning the
songs
E) Music that has been illegally downloaded
Which of the following is not an element of vertical integration in the movie industry?
A) Syndication
B) Distribution
C) Production
D) Exhibition
E) All of the options are elements.
Public relations is largely a male profession, with relatively few women practitioners.
A) True
B) False
The AARP Bulletin and AARP The Magazine have the largest circulations of any U.S.
magazines.
A) True
B) False
Which of the following did not have an impact on Hollywood in the postwar era (late
1940s, 1950s)?
A) HUAC and the Hollywood Ten
B) The Paramount decision
C) The mass egress to the suburbs
D) Television
E) The rise of nickelodeons
What three companies controlled most of RCA when it was first a
government-approved commercial monopoly in the early 1920s?
A) NBC, GE, United Fruit
B) AT&T, GE, Westinghouse
C) GE, AT&T, American Marconi
D) ABC, NBC, CBS
E) AT&T, Clear Channel, CBS
Movie studios usually make their films available on DVD and Internet streaming
services at the same time as the theatrical release.
A) True
B) False
French director Georges Mlis pioneered a number of camera tricks and techniques,
including slow motion.
A) True
B) False
Payola is the practice of record promoters paying deejays to play certain songs on the
air.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Kinetoscope
B. Iconoscope
C. Electronic television
D. The Jazz Singer
E. CBS news anchor
F. Twenty-One
G. Birth of a Nation
H. Shaft
I. Oldboy
J. Lost in Translation
K. DBS
D. W. Griffith
The typical consumer magazine distributes far more copies through newsstand sales
than through subscriptions.
A) True
B) False
Some U.S. cities are challenging privately owned cable giants by building competing,
publicly owned cable systems.
A) True
B) False
How might diversificationbe used to skirt antitrust laws?
A) Employing minorities tends to make regulators happy and reluctant to target
companies.
B) It gets local communities to issue licensed monopolies, such as is the case with
many local cable companies that are often the only cable company allowed to operate in
a local community.
C) By buying up lots of different media products, a company can avoid the appearance
of monopolizing any one product, yet still be large enough that it only really competes
with a handful of other similar companies.
D) A company avoids U.S. antitrust laws by buying up media companies around the
world.
E) None of the options is correct.
Hollywood produces the most movies of any film industry in the world.
A) True
B) False
What did the California Center for Public Health Advocacy hire a PR firm to help them
do?
A) Pass legislation banning soda and junk food from public schools
B) Pass legislation banning smoking in restaurants
C) Pass legislation requiring thirty minutes of exercise a day
D) Pass legislation banning the sale of foie gras
E) None of the options is correct.
In an effort to compete with television in the 1950s, the movie studios began making
______.
A) big-budget family films
B) documentaries
C) X-rated adult movies
D) films that dealt with such social problems as alcoholism, drug abuse, and racism
E) summer "blockbuster" films
While the Internet has provided many new tools for journalists, what is a potential
Internet pitfall for reporters?
A) The enormous amount of information on the Web makes it harder to copy the work
of other journalists.
B) Print journalists are being told to focus on reporting and leave video and camera
work to others.
C) The enormous amount of information available on databases and other sites can keep
reporters at their desks rather than out in the community finding stories and cultivating
sources.
D) Journalists are allowed to tell their story via only one medium.
E) None of the above options is correct.
In advertising and public relations, ________________________ is a communication
strategy that tries to manipulate public opinion to gain support for a special issue,
program, or policy, such as a nation's war effort.
_________________________ ethics suggests that reporters should never use
deception to get a story.
In TV audience measurement, a ______________________ is a statistical estimate
expressed as a percentage of households tuned to a program in the market being
sampled.
In media research, an area that focuses on media ownership and what that might mean
for the messages distributed to the public is called ________________________.
The ______________________ was an early film projection system that served as a
kind of peep show.
Cinema ______________________ is the French term for "truth film."
In the mid-1860s, James Maxwell theorized that _________________________ waves
existed.
A fine parchment made from treated animal skin, ______________________ was used
in the Gutenberg Bibles.
________________________-polls are typically call-in, online, or person-in-the-street
polls that news media use to address a "question of the day."
The earliest public relations practitioner was the ________________________, who
sought to advance a client's image through media exposure.
_________________________ is slang for "modifying game software or hardware."
American inventor Samuel _________________________ developed the system of
sending electrical impulses from a transmitter through a cable to a reception point.
________________________ was the first person to apply findings from psychology
and sociology to public relations.
After years of going back and forth on cable rates and rules, Congress enacted the
______________________ and brought cable fully under the federal rules that had long
governed the telephone, radio, and TV industries.
In social science research, the ________________________ group serves as a basis for
comparison with the experimental group.
______________________ editors attend to specific problems in writing or length in a
book manuscript.
The key component of the first video games was the _________________________.
ISP stands for Internet _________________________ provider.
_________________________, originally called Top 40 radio, encompasses everything
from hip-hop to pop punk.
