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As a result of the number and diversity of cable offerings, the major networks (ABC,
CBS, and NBC) have lost a significant portion of the viewer base they had prior to
1980.
A) True
B) False
Which one of the following is an example of media convergence?
A) The tendency of news media to focus on local stories
B) The use of tablets to access different forms of traditional media, like books and
movies
C) The theory that there are more and more media outlets
D) The way media coverage tends to follow a mob mentality in reporting
E) The idea that every media format will eventually be replaced by another
Agenda-setting theory refers to the media's ability to change public opinion on
controversial issues.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Child Online Protection Act
B. Maxwell theorized existence of radio waves
C. Amos 'n' Andy started on Chicago radio
D. Developed the Audion, or triode, vacuum tube
E. Adolph Ochs bought the New York Times
F. The Life of an American Fireman
G. Frank Conrad's station became KDKA
H. Developed FM radio
I. Sued news organizations for libel
J. ABC, CBS, NBC broadcast evening lineups in color
K. Hollywood Ten
L. Saturday Evening Post folded
1920
Which of the following is not one of the ways record companies, composers, and
recording artists make their money?
A) The direct sale of CDs and digital downloads at retail stores
B) Charging fees to radio stations that play their music
C) The illegal sharing of songs via computer files
D) Selling albums and songs on sites like iTunes and Amazon
E) All of the options are correct.
FM radio was an immediate commercial success and made its inventor a rich and happy
man.
A) True
B) False
The government trend toward deregulation was actually begun during the Carter years.
A) True
B) False
The Motion Picture Patents Company was established in 1908 to share film technology
with independent filmmakers.
A) True
B) False
Most of the largest public relations firms in America are owned by or affiliated with
multinational companies.
A) True
B) False
An oligopoly exists when a few companies control an industry.
A) True
B) False
The term flack is a derogatory term ______.
A) coined by journalists to describe PR agents
B) coined by PR professionals to describe their clients
C) coined by PR professionals to describe journalists
D) coined by journalists to describe the people that PR agents protect
E) None of the options is correct.
The New Yorker was the first city magazine aimed at a national upscale audience.
A) True
B) False
A key factor in the success of the MP3 format is its ability to send or receive music
without having to compress sound.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Advertising measure
B. Prior restraint
C. Film as free expression
D. Newspaper ownership
E. Libel standard
Burstyn v. Wilson
Nintendo's most recent console is the ______.
A) Wii
B) PlayStation
C) Nintendo
D) Atari
E) Xbox
Which arcade game spawned the pinball machine, the most prominent of the
mechanical games?
A) Jukebox
B) Bagatelle
C) Kinetoscope
D) Slot machines
E) Pong
Over the last century, the music industry ______.
A) has had a history of reproducing and reinforcing racial, gender, and other stereotypes
B) challenged racial, gender, and other stereotypes
C) encouraged rebellion and confrontation with authority
D) toned down content in order to increase profits
E) All of the options are correct.
In 2013, about how many people played fantasy sports in the United States and
Canada?
A) 5 million
B) 18 million
C) 25 million
D) 34 million
E) 58 million
Which of the following is a theory that contends that people who believe they hold
minority opinions on controversial issues tend to keep silent for fear of social isolation?
A) Cultivation effect
B) Agenda-setting
C) Social learning
D) Textual analysis
E) Spiral of silence
For each number under General Questions, fill in a letter.
A. Income
B. Divides consumers into types
C. Propaganda Technique in the World War
D. "The real thing"
E. Investigative journalism pioneer
F. Public Opinion
G. Former president Richard Nixon
H. Ivy Ledbetter Lee
I. United Arab Emirates
J. NBC
K. Pseudo-event
L. Crystallizing Public Opinion
M. Galvanometers
Edward Bernays
TV host Ed Sullivan promoted the career of the Beatles, but he considered the Rolling
Stones "bad boys."
A) True
B) False
In TV syndication, barter deals are usually arranged for new or untested shows.
A) True
B) False
Media marketers refer to network programs that are repurposed for cable as
"cross-platform" programs.
A) True
B) False
During the 1920s, the United States was the only country that allowed commercial
interests to control broadcasting.
A) True
B) False
The early days of the personal computer saw the creation of electronic versions of
games like solitaire, hearts, spades, and chess.
A) True
B) False
Which movie inspired by video games spurred a franchise of books, comic books, and
arcade and console video games in the 1980s?
A) Transformers
B) Lara Croft: Tomb Raider
C) Avatar
D) Tron
E) Brave
At the end of the copyright period, a creative work such as a book or song becomes
______.
A) more valuable to the person or company that owns the copyright
B) protected from use by anyone other than the author or creator
C) available for public use with the payment of a royalty fee
D) available for public use free of charge
E) a target for online piracy
The turning point that led to the end of major record labels employing white performers
to cover black rock-and-roll artists' songs occurred with which event?
A) Ray Charles had a No. 1 hit covering a country song in 1962.
B) The Crew Cuts covered "Sh-Boom" in 1954.
C) Little Richard had a hit, "Tutti-Frutti," in 1956.
D) Jimi Hendrix covered Bob Dylan's "All Along the Watchtower" in 1968.
E) None of the above options is correct.
Only a few TV series from the 1950s have survived, and that is because these few were
the only ones originally shot on film.
A) True
B) False
According to the 1934 Communications Act, broadcast stations must provide equal
opportunities and response time for qualified political candidates.
A) True
B) False
