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Maze games like Pac-Man fit into the ______ genre.
A) adventure
B) action
C) role-playing
D) strategy
E) casual games
In 1970 the FCC created the ______, which "constituted the most damaging attack
against the network TV monopoly in FCC history."
A) Prime Time Access Rule
B) must-carry rules
C) access channels
D) Financial Interest and Syndication Rules
E) None of the above options is correct.
iHeartMedia radio stations can be heard throughout most of the United States.
A) True
B) False
The Telecommunications Act of 1996 decreased the number of broadcast stations a
single person or corporation can own.
A) True
B) False
By the late 1820s, the average newspaper cost eighteen cents per copy.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Saturday Evening Post
B. Pentagon Papers
C. Washington Post
D. McClure's
E. Collier's
F. "The Yellow Kid"
G. North Star
H. Martin Chuzzlewit
I. "Stop! In the Name of Love"
J. New-York Weekly Journal
K. File-sharing
L. New York World
Norman Rockwell
The case of Richard Jewell and the Olympic Park bombing in 1996 demonstrates the
danger of journalists not independently verifying what they report.
A) True
B) False
Edward Bernays, who authored the first PR textbook, is more generally known for
which of the following?
A) Being the first to send exaggerated stories to the press about his clients and to use
gossip and rumor as part of his campaigns
B) Staging the Boston Tea Party as the first PR event, using costumed protesters to add
controversy to the political statement
C) Being the first to use social science research and psychology to stage events that
associated a product with a particular attitude
D) Arguing that PR is about coercion, not consent
E) Being the first to warn the public about the dangers of smoking tobacco
Which of the following is not true about large newspaper chains today?
A) They are adding more people to their newsroom staffs.
B) They are often suffering financially because of huge debt and falling income.
C) They are selling off individual papers.
D) They are losing talented, award-winning journalists and editors.
E) All of the options are true.
Commercial Alert is ______.
A) a nonprofit watchdog group
B) an ad agency that created the Marlboro man and the Keebler elves
C) a statistical database that ad agencies use to monitor competitors' campaigns
D) an award organization honoring the year's most inventive TV commercials
E) an online service that alerts users about commercials that are specific to their profile
Which of the following eras of journalism best represents the historical arrival of
newspapers as a mass medium?
A) Penny press
B) Partisan press
C) Literary journalism
D) Interpretive reporting
E) None of the above options is correct.
In 1965, the FCC established must-carry rules, which ______.
A) required cable operators to carry local TV broadcasts
B) established technical standards for cable broadcasts, regulating the signals carried by
cable systems
C) blocked cable systems from bringing distant television stations into cities with local
stations
D) blocked cable operators from carrying local TV broadcasts
E) None of the above options is correct.
Which statement(s) reflect(s) the modern period's ideal about working efficiently?
A) New technology should be used to make manufacturing more efficient, thereby
providing inexpensive products for everyday life.
B) There was a cultural shift from the ornate and decorative to the functional.
C) It provoked criticism about the impact on individual dignity, such as in the book
Brave New World and the movie Modern Times.
D) Modern journalism deemphasized historical context, description, and analysis.
E) All of the options are correct.
The rise of pirate micropower radio stations in the United States in the 1990s led the
federal government to approve a new class of noncommercial low-power FM radio
stations in 2000.
A) True
B) False
Mass media audiences generally seek out messages that correspond to their cultural
beliefs and values.
A) True
B) False
What was the original motivation for developing the Internet?
A) Technical innovation
B) Entrepreneurial ambition
C) Military-government project
D) Popular demand for a more democratic medium of communication
E) Desire for a new toy or "novelty"
Textual analysis is able to demonstrate the effects of the media on audiences.
A) True
B) False
______ is the theory that people believe others are more affected by media messages
than they are themselves.
A) Cultivation effect
B) Agenda-setting
C) Third-person effect
D) Textual analysis
E) Spiral of silence
Once strongly influenced by books, television and film now look elsewhere for most of
their story ideas.
A) True
B) False
Many journalists take great pride in asking tough questions and acting as an adversary
to the prominent political leaders and major institutions they cover.
A) True
B) False
Who wrote The Jungle, a fictional account of Chicago's meatpacking industry?
A) Lincoln Steffens
B) Ida Tarbell
C) Tim Allen
D) Upton Sinclair
E) Frank Norris
The word phonograph comes from the Latin words phone and graph, which put
together mean "recorded speaking."
A) True
B) False
Demographic editions of national magazines are tailored to the interests of different
geographic areas.
A) True
B) False
Which of the following does the textbook associate with postmodern culture?
A) The Colbert Report
B) The New York Times
C) The Gutenberg Bible
D) Aldous Huxley's Brave New World
E) None of the above options is correct.
Texas Instruments marketed the first transistor radio in 1953.
A) True
B) False
Along with patent medicine companies, what was another prominent newspaper
advertiser in the 1890s?
A) Auto manufacturers
B) Travel agents
C) Department stores
D) Movie theaters
E) Labor unions
The transition to an information economy was characterized by ______.
A) an increasingly centralized and permanent workforce
B) intense product rivalry between one country and another
C) an emphasis on mass rather than niche markets
D) concentrated ownership in nearly every media sector
E) the ever-increasing power of labor union movements
More than half of each hour of network television includes some form of paid
sponsorship.
A) True
B) False
Because of the role of the navy in early broadcast history, the United States today has a
national broadcasting system both controlled and supervised by the government.
A) True
B) False
During the Hollywood witch-hunts of the late 1940s and 1950s, many film executives
and stars accused others in the film industry of being communist sympathizers.
A) True
B) False
Which statement about copyright law is true?
A) Copyright covers a creative work for only seven years after it is produced.
B) Companies like Disney are huge supporters of getting their material into the public
domain.
C) Corporate owners spend lots of money getting Congress to shorten the length of
copyright protections.
D) The original idea behind American copyright law was that authors would have a
financial incentive to create original works, and after fourteen years others would be
able to safely use it to create derivative works.
E) Copyright laws have remained virtually unchanged since they were written in the
eighteenth century, being adapted without debate to new media.
