The claim that PR encourages reporter laziness is based on the fact that PR firms
______.
A) strictly control access to news sources
B) seduce reporters with bribes, liquor, free tickets, and other freebies
C) play on reporters’ egos by praising them for superficial work
D) provide reporters with press releases and tips that can easily be turned into news
stories
E) All of the options are correct.
Which of the following is not a threat to privacy of personal information on the
Internet?
A) Government surveillance
B) Data mining
C) Cookies
D) Digital archiving
E) Online fraud
In a desperate attempt to compete with television in the late 1960s, the Saturday
Evening Post and Life cut their cover prices and thereby increased circulation by
millions of copies.
A) True
B) False
Movie attendance began a sharp decline in the 1940s mostly because of television.
A) True
B) False
The Chinese were printing books using strips of wood and bamboo long before
Gutenberg printed his Bible using movable type.
A) True
B) False
In America, most woman movie directors have first been successful actresses or
scriptwriters.
A) True
B) False
Which magazine was the foremost outlet for photojournalism in the mid-twentieth
century?
A) Life
B) The North American Review
C) The Nation
D) The Saturday Evening Post
E) Harper’s
The federal government funds 90 percent of public television’s annual budget.
A) True
B) False
The term yellow journalism originated from a New York newspaper in the late
nineteenth century that was printed on yellow-toned paper stock.
A) True
B) False
The law that grants sweeping powers to law-enforcement agencies to intercept
individuals’ online communications, including e-mail messages and browsing records,
is the _______.
A) Communications Decency Act
B) Telecommunications Act
C) USA PATRIOT Act
D) Child Online Protection Act
E) Children’s Internet Protection Act
Edward Bernays believed that obtaining people’s consent was not an essential
ingredient of a successful public relations campaign.
A) True
B) False
The Sedition Act strengthened First Amendment protections for citizens.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Income
B. Divides consumers into types
C. Propaganda Technique in the World War
D. “The real thing”
E. Investigative journalism pioneer
F. Public Opinion
G. Former president Richard Nixon
H. Ivy Ledbetter Lee
I. United Arab Emirates
J. NBC
K. Pseudo-event
L. Crystallizing Public Opinion
M. Galvanometers
VALS
The textbook suggests that the best way for journalists to reach ethical decisions might
be ______.
A) dealing with complex issues as they arise on a case-by-case basis
B) leaving all decisions to senior management
C) taking the time to work through several critical thinking steps
D) choosing one ethical model (such as Aristotle’s) and sticking with it absolutely
E) always assuming that the public’s need to know outweighs all other concerns
Which of the following is a focus of cultural studies approaches to media studies?
A) Textual analysis
B) Audience studies
C) Political economy studies
D) Debate in the public sphere
E) All of the options are correct.
One concern about the creation of a global village is cultural disconnection.
A) True
B) False
Why were AT&T and GE able to undercut Marconi’s influence with the U.S. Navy,
even though Marconi was the best company?
A) The U.S. Navy wanted to use government-owned companies over private
companies.
B) The U.S. Navy was concerned about a foreign-controlled company having so much
power over their communications.
C) The U.S. Navy wished to promote international relations by using foreign
companies.
D) The U.S. Navy was dissatisfied with the way American Marconi was being run.
E) None of the above options is correct.
Oligopoly is the term for a business situation in which a few firms control most of an
industry; film studios and record labels are examples.
A) True
B) False
Professional books are sold mostly through mail order, the Internet, or specialized sales
representatives.
A) True
B) False
What do Das Kapital, The Satanic Verses, andThe Autobiography of Malcolm X have in
common?
A) They were all banned at one time or another.
B) They all had trouble finding a publisher.
C) They were the first books made into e-books.
D) They were originally published in Latin.
E) They were written by the same author.
Smartphones, iPads, and other mobile devices used to watch videos are sometimes
referred to as ______.
A) first screens
B) time shifting
C) fourth screens
D) off-network
E) headends
Online-only and online versions of magazines are _____.
A) having trouble attracting an audience
B) more expensive to produce and distribute compared to printed versions
C) able to add interactive components to their articles
D) struggling with space limitations in the online format
E) All of the options are correct.
For each number under General Questions, fill in a letter.
A. Child Online Protection Act
B. Maxwell theorized existence of radio waves
C. Amos ‘n’ Andy started on Chicago radio
D. Developed the Audion, or triode, vacuum tube
E. Adolph Ochs bought the New York Times
F. The Life of an American Fireman
G. Frank Conrad’s station became KDKA
H. Developed FM radio
I. Sued news organizations for libel
J. ABC, CBS, NBC broadcast evening lineups in color
K. Hollywood Ten
L. Saturday Evening Post folded
Lee De Forest
Which of the following is generally considered the biggest threat to the future of
newspapers?
A) Yellow journalism
B) Competition from radio and TV
C) Declining readership, especially among younger people
D) The rising cost of paper
E) Public concern over corporate ownership
Millions of library books are deteriorating because ______.
A) there is too much humidity in library buildings
B) the ink used in printing the books is eating through the paper
C) the glue holding the books together is drying out
D) the books were printed on acid-based paper, which is turning brittle
E) nobody wants to take care of them
Which of the following statements about audio books is true?
A) Audio books are now downloadable to iPods and other portable devices.
B) Audio books offer a valuable service to sightless and vision-impaired readers.
C) Regular readers enjoy audio books during daily commutes or long drives.
D) The number of audio books borrowed from libraries soared in the 1990s and early
2000s.
E) All of the options are correct.
Which of the following did Adolph Zukor achieve?
A) Hired D. W. Griffith to direct movies for him exclusively
B) Tried to control all levels of movie production through Edison’s trust
C) Ran Paramount pictures
D) Pioneered the studio system
E) Formed United Artists
Today’s major ISPs include all except which of the following?
A) Verizon
B) Comcast
C) AT&T
D) Google
E) Time Warner Cable
The printing press fostered the rise of tribal communities.
A) True
B) False
Which of the following statements about municipal cable television systems is false?
A) Communities can build their own municipal cable systems.
B) Consumers in cities with municipal cable systems typically pay less for cable.
C) There are only about a hundred municipal cable services across the country.
D) In most cases, municipal cable systems are operated by community-owned nonprofit
electric utilities.
E) None of the options is false.
Only wealthy political candidates can afford to have a significant advertising presence
on television.
A) True
B) False
The act that first emphasized that broadcasters did not own their channels but were
granted licenses provided they operated in the “public interest, convenience, or
necessity” was the
A) Federal Communications Act of 1934
B) Radio Act of 1912
C) Radio Act of 1927
D) 1932 revocation of RCA’s monopoly status
E) None of the above options is correct.