Which of the following is not true about “fake” news programs such as The Daily Show
with Jon Stewart and The Colbert Report?
A) Their success might be attributed in part to the audience’s cynicism about politics
and politicians.
B) They not only satirize people in the news, but critique the news media as well.
C) They are simply about telling jokes and never try to express any larger truth.
D) The tradition can trace its roots back to the 1970s when Saturday Night Live started
running “Weekend Update.”
E) The viewers of “fake” shows find the slick, formulaic political ads and canned sound
bites of local TV news stories less persuasive.
One disadvantage of having a statewide adoption policy for textbooks is that the needs
of local communities are undermined.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Yellow journalism
B. Ludlow miners’ strike
C. Torches of freedom
D. United Artists
E. Stunt or investigative journalism
Mary Pickford
Linux is an example of open-source software.
A) True
B) False
Radio soap operas got their name because they were a “clean” form of entertainment
that lived up to the social and moral codes of the time.
A) True
B) False
All six major Hollywood film studios today are owned and operated by U.S.-based
corporations.
A) True
B) False
The Supreme Court has defined censorship as prior restraint of speech.
A) True
B) False
The average magazine contains about 45 percent ad copy and 55 percent editorial
material.
A) True
B) False
Former CBS broadcast chief William Paley once argued that anyone who attacked the
commercial broadcast system was attacking democracy itself.
A) True
B) False
Netscape overtook Internet Explorer as the most popular Web browser in the late 1990s.
A) True
B) False
The term ______ describes how interactive game experiences are being embedded to
bring competition and rewards to everyday activities.
A) modding
B) gamification
C) advergame
D) misogyny
E) gamespeak
For each number under General Questions, fill in a letter.
A. Longer electromagnetic wavelengths
B. Satellites
C. Shorter electromagnetic wavelengths
D. Armstrong commits suicide
E. Real-time computer messages
F. War of the Worlds
G. Now WNBC
H. Government-sanctioned monopoly
I. CBS
J. Algorithmic search engine
K. Online audio files
L. Web browser
M. Printing press
N. ISP
Arthur C. Clarke
A cultural approach to understanding mass communication _______.
A) is easier to understand because it outlines a linear flow of information from sender to
receiver
B) argues that gatekeepers decide which information and messages flow to the audience
C) argues that diverse audiences will interpret the same information differently
D) argues that diverse audiences interpret information in the same way
E) None of the above options is correct.
What percentage of U.S. gamers is found to be addicted?
A) 3.7
B) 8.5
C) 10.3
D) 11.9
E) 15.6
Most citizens of developed countries have a wide range of media products available to
them, but have little say in which media are created and circulated.
A) True
B) False
From 2009 to 2012, most U.S. postrecession growth has been among middle-class
Americans.
A) True
B) False
In what might be the earliest example of media synergy, some of the first magazines in
France were collections of works taken mostly from newspapers.
A) True
B) False
A journalist might be likely to criticize public relations professionals for ______.
A) providing a useful press release for an upcoming event
B) only letting reporters sympathetic to the goals of an embattled company interview
that company’s president
C) helping them find experts to interview
D) giving a full and detailed account of the facts surrounding an issue
E) None of the options is correct.
Unlike Edison’s phonograph, Emile Berliner’s gramophone played flat disks.
A) True
B) False
Patent medicines marketed in the late 1800s were generally harmless, since they
consisted mostly of flavored water.
A) True
B) False
Which of the following is characteristic of a cultural studies approach to mass media
research?
A) The belief that audiences are primarily passive and easily persuaded
B) An attempt to understand how people use media to serve their own ends
C) The belief that media don’t tell us what to think but what to think about
D) A focus on how people make meaning, understand reality, and order their
experiences
E) An interest in measuring and coding the content of particular media texts
Researchers’ negative definition of the kind of propaganda used by various governments
during World War I was ______.
A) “the opinions of various political groups and candidates for political office”
B) “the control of military communication through the use of secret codes”
C) “the use of reliable and truthful information in an honest discussion of national
policy”
D) “partisan appeal based on half-truths and devious manipulation of communication
channels”
E) “the public’s ability to set the agenda of those holding office or other form of power
through communication”
Childsplay.com is perhaps the best known of the independent community-building sites.
A) True
B) False
Survey research is better than experimental research at establishing cause-effect
linkages, but experimental research gets closer to real-world conditions.
A) True
B) False
In the linear model of mass communication, gatekeepers are the authors, producers, and
organizations that create the message.
A) True
B) False
The Titanic sank in 1912, resulting in the loss of about fifteen hundred lives; had it not
been for radio, seven hundred additional lives would have been lost.
A) True
B) False
Independent labels produce only about 2 percent of all recordings.
A) True
B) False
Nickelodeons and the silent films they showed were very popular with
turn-of-the-century immigrant populations because ______.
A) they advertised outside of Ellis Island
B) they provided an inexpensive escape
C) nickelodeons showed films in color
D) popular Broadway singers were the featured players
E) the elaborate movie sets were visually exciting
Sales of religious books have dropped substantially over the past twenty years.
A) True
B) False
Which of the following is not a reason Life and Look magazines went out of business in
the early 1970s?
A) Their paid circulation had plummeted, with both falling out of the Top 10 magazines
in the nation.
B) Advertisers were shifting their money toward television.
C) Postage rates had increased for oversized magazines.
D) They had relatively small supermarket sales.
E) They were being sold for far less than the cost of production.
Postmodern culture questions the value of scientific reasoning and rational thought for
solving society’s problems.
A) True
B) False
Streaming music services eliminate the physical ownership of music in favor of access
to music.
A) True
B) False
Forty-three percent of U.S. gamers play games on smartphones.
A) True
B) False
Thomas Edison’s first attempt to create talking pictures in the late 1800s was an
immediate commercial success.
A) True
B) False
Papyrus is a kind of paper made from treated animal skin.
A) True
B) False