Cable News Network (CNN) premiered in 1980.
A) True
B) False
The development of satellites in the 1970s ______.
A) brought an end to the franchising frenzy
B) encouraged competition between K-band and C-band technologies
C) enabled premium channels like HBO to be born
D) made the FCC instigate must-carry rules
E) All of the options are correct.
In what way did Habermas think mass media could be an enemy of democracy?
A) Media power could be used to increase consumerism.
B) The powerful could use the media to manipulate the public into supporting the status
quo.
C) The media could be used to procure mass loyalty among the populace.
D) Citizens would not engage in critical examination of the power held by those who
ruled.
E) All of the options are correct.
______ are one of the longest-running serial programs in the history of television.
A) Workplace comedies
B) Daytime soap operas
C) Sitcoms
D) Hybrid dramas
E) Anthology dramas
According to the textbook, which of the following statements about documentary films
is false?
A) Documentary films show an unbiased and unvarnished picture of how the world
really is.
B) Some of the earliest documentary films grew out of newsreels.
C) Documentary films sometimes use a style known as cinema verit.
D) Documentary films sometimes take on controversial subjects.
E) Documentary films, often educational and noncommercial, usually require the
backing of industry, government, or philanthropy to get made.
Currently, both print journalists and broadcasters need federal licenses to operate their
businesses.
A) True
B) False
The Radio Corporation of America (RCA) was formed after World War I to give the
United States an early worldwide monopoly over radio broadcasting.
A) True
B) False
The public became increasingly cynical about advertising in the late 1890s and early
1900s because ______.
A) manufactured products always cost more than their advertised price
B) advertised products were frequently not available
C) advertisers forced newspapers to omit stories about their competitors
D) patent medicines made outrageous claims about what they could cure
E) society had become more urban and more trusting
Game publishers are legally required to submit games to the ESRB rating system.
A) True
B) False
The exportation of U.S. entertainment media is sometimes viewed as ______ because it
discourages the development of original local products and value systems.
A) criminal
B) cultural dumping
C) monopolistic
D) consumer choice
E) capitalistic
VHS outsold the technically superior Betamax videocassette format because ______.
A) VHS offered high-definition playback
B) VHS offered more tape space and could record longer programs
C) more money was spent advertising the Betamax format than the VHS
D) consumers couldn’t tell the difference between the two formats
E) All of the options are correct.
Philosophers such as Jrgen Habermas believed that critical public debate beyond the
control of aristocrats, royalty, and religious elites led to support for causes like free
speech.
A) True
B) False
In the 1950s, it was common practice for white artists to cover songs first recorded by
black performers.
A) True
B) False
Because of the rise of specialization, people under eighteen and women over thirty-five
have more cable television shows targeted at them.
A) True
B) False
Grouping films by genre allows the movie industry to achieve both product
standardization and differentiation.
A) True
B) False
BP’s response to the 2010 Deepwater Horizon oil-rig explosion in Alaska is an excellent
example of a company’s use of thoughtful crisis management to help its public
relations.
A) True
B) False
With its increased profile and flexibility across platforms, the gaming industry has
achieved a mass medium status on par with film or television.
A) True
B) False
A high-low vertical hierarchy is a more multidimensional way of looking at culture than
viewing culture as a map.
A) True
B) False
Satellite radio ______.
A) relies on transmitters and towers on the ground to reach consumers
B) is now provided by only one company in the United States
C) is mostly used by ham radio operators for secure signals, not by the general public
D) is free to consumers once they buy the equipment that receives the satellite signal
E) is splintered into dozens of competing satellite radio providers
Which of the following statements about boutiqueadvertising agencies is false?
A) Designers and artists might have formed them in order to have more creative
freedom.
B) Many have been bought up by larger agencies, but may still operate
semi-independently.
C) They cater to large clients like Gap and Kmart, just like the mega-agencies do.
D) They are too small and don’t have the staff to offer their clients personalized service.
E) All of the options are true.
______ developed the first commercially successful electronic reading device.
A) Sony
B) Amazon
C) Apple
D) Barnes & Noble
E) Borders
Which company’s lobbying efforts were so effective that they eliminated all telephone
competition until the 1980s?
A) Chicago Edison
B) AT&T
C) General Electric
D) Bell Atlantic
E) None of the options is correct.
For each number under General Questions, fill in a letter.
A. Saturday Evening Post
B. Pentagon Papers
C. Washington Post
D. McClure’s
E. Collier’s
F. “The Yellow Kid”
G. North Star
H. Martin Chuzzlewit
I. “Stop! In the Name of Love”
J. New-York Weekly Journal
K. File-sharing
L. New York World
Bob Woodward
One problem with journalists assuming the underlying value of responsible capitalism
is that ______.
A) it can lead to a nave belief that businesses compete to increase the prosperity of all
instead of maximizing their own profits
B) it can lead to a nave belief that businesses are always evil and put their interests over
the prosperity of all
C) journalists understand too much about the financial issues related to the companies
that employ them
D) it can lead to too much critical coverage of the oligopolistic nature of today’s
economy
E) None of the above options is correct.
In the late 1920s, which of the following was not a part owner of the National
Broadcasting Company?
A) RCA
B) General Electric
C) Westinghouse
D) CBS
E) All of the companies were owners of the National Broadcasting Company.
Which is a term that describes what happens when one society exports an
overwhelming surge of media images that strongly influence everything from fashion
styles to views of morality?
A) Cultural imperialism
B) Oligopoly
C) Consumer choice
D) Narrative storytelling
E) Monopoly
One of the most successful pseudo-events in recent years was the ______.
A) P. T. Barnum publicity stunts
B) publication of Unsafe at Any Speed
C) elephant march across the Brooklyn Bridge
D) Felix Baumgartner’s free dive from the stratosphere
E) first press conference held by Theodore Roosevelt
According to the textbook, some print journalism observers think one piece of good
news for the industry is ______.
A) small papers that focus on local news and ads retain a loyal reader base
B) large corporate chains have numerous divisions to spread costs across
C) college graduates entering the print journalism field are looking for job openings
D) newspaper sales are increasing in North America and Europe
E) None of the above options is correct.
The Internet is a hierarchically structured and centralized network.
A) True
B) False
Which of the following is not an example of product placement?
A) A character in Iron Man 2 drives an Audi and uses an LG phone.
B) The title character in the movie E.T. eats Reese’s Pieces.
C) A character on a sitcom eats a peanut butter and jelly sandwich.
D) The line “Brewed by Starbucks” is added to the logo of a morning cable television
news program.
E) Coca-Cola products are often visible on the set of television program American Idol.
______ refers to the moment when the reporter nabs the wrongdoer.
A) Balanced conflict
B) Herd journalism
C) Ethnocentrism
D) Agotcha story
E) A conflict of interest
How did BP respond to the Deepwater Horizon disaster of 2010?
A) The chairman referred to the ‘small people” of the Gulf region.
B) They underestimated the amount of oil leaking.
C) They vowed to pay the cost of cleanup.
D) They created a TV commercial campaign to communicate their cleanup efforts.
E) All of the options are correct.