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In the textbook, the term wage gap refers to ______.
A) the growing difference in pay based on gender
B) the downsizing of traditional newsrooms, with fewer reporters earning much higher
salaries
C) the rapidly growing difference in compensation between average wage earners and
top corporate executives
D) the gap between union salaries in the 1950s and the 2000s
E) the shrinking gap in pay between hourly and salaried employees
HTML stands for "hypertext markup language."
A) True
B) False
For each number under General Questions, fill in a letter.
A. Longer electromagnetic wavelengths
B. Satellites
C. Shorter electromagnetic wavelengths
D. Armstrong commits suicide
E. Real-time computer messages
F. War of the Worlds
G. Now WNBC
H. Government-sanctioned monopoly
I. CBS
J. Algorithmic search engine
K. Online audio files
L. Web browser
M. Printing press
N. ISP
October 30, 1938
Mega-agencies are not seen as a threat to the independence of smaller advertising firms.
A) True
B) False
Cleveland deejay Alan Freed helped popularize black music with white audiences.
A) True
B) False
Parchment is a kind of paper made from plant reeds found along the Nile River.
A) True
B) False
Radio generates its largest profits by selling big national ads.
A) True
B) False
CNN showed an immediate profit and met with widespread cultural success when Ted
Turner introduced it in 1980.
A) True
B) False
Which of the following is true about sound bites?
A) They are the TV equivalent of a photograph in newspapers.
B) Their average length has increased since the 1960s.
C) They are usually quite brief and can come from an expert, a celebrity, a victim, or a
person on the street.
D) They are part of a newspaper article.
E) They typically allow extra time for complex and nuanced ideas.
Which of the following technologies did not cause major changes in the radio industry?
A) Television
B) The Internet
C) The transistor
D) FM transmitters
E) The telegraph
Yahoo!'s business method has been to make itself an all-purpose entry point, or
_______, to the Internet.
A) ISP
B) algorithm
C) Web browser
D) portal
E) search engine
America has been accused of cultural imperialism for which of the following reasons?
A) U.S. corporations own most of the world's mass media.
B) The Pentagon dictates foreign policy in most foreign countries.
C) American styles in fashion, food, and entertainment dominate the global markets.
D) Baywatch was more popular overseas than it was in the United States.
E) All of the options are correct.
Worried about the shaky financial underpinnings of print journalism, some have
suggested new business models, including ______.
A) having former print reporters start online newspapers
B) having wealthy universities buy and support newspapers
C) having wealthy Internet companies expand into the news business
D) having newspapers operate as nonprofits that run on tax-deductible contributions
E) All of the options are correct.
The popularity of radio had a great impact on movie attendance in the late 1940s.
A) True
B) False
The set of criteria for deciding what is newsworthy has evolved over time.
A) True
B) False
Today, with the advent of DVR, viewers are moving away from the trend of time
shifting that affected advertisers in previous decades.
A) True
B) False
Yellow journalism is ______.
A) a journalism term from the 1950s for small-town papers and reporting styles
B) a journalism term for federally funded newspaper archives in the 1960s and 1970s
C) a journalism trend that began in the late 1800s stressing profit and featuring
human-interest stories, crime news, and large headlines
D) a 1980s industry term for PR-generated stories
E) journalism written by journalists afraid to challenge public or political leaders
For each number under General Questions, fill in a letter.
A. Longer electromagnetic wavelengths
B. Satellites
C. Shorter electromagnetic wavelengths
D. Armstrong commits suicide
E. Real-time computer messages
F. War of the Worlds
G. Now WNBC
H. Government-sanctioned monopoly
I. CBS
J. Algorithmic search engine
K. Online audio files
L. Web browser
M. Printing press
N. ISP
AM radio band
Which of the following statements best describes how the textbook characterizes the
interaction of media and society?
A) Media are definitely the cause of society's problems.
B) Media are just a mirror that reflects what is already in society.
C) Violent movies and song lyrics cause school violence, not media.
D) How much media really shape society is unknown.
E) None of the above options is correct.
The term broadcasting was originally used in ______.
A) farming
B) construction
C) commercial fishing
D) carpentry
E) manufacturing
For each number under General Questions, fill in a letter.
A. Longer electromagnetic wavelengths
B. Satellites
C. Shorter electromagnetic wavelengths
D. Armstrong commits suicide
E. Real-time computer messages
F. War of the Worlds
G. Now WNBC
H. Government-sanctioned monopoly
I. CBS
J. Algorithmic search engine
K. Online audio files
L. Web browser
M. Printing press
N. ISP
Fifteenth century
Critics contend that postmodern style borrows too heavily from other eras and devalues
originality.
A) True
B) False
Which development was a consequence of the quiz-show scandal?
A) The patent pool was declared a monopoly and dismantled.
B) The networks couldn't keep control over programming, and the sponsors became the
sole authority.
C) Quiz-show hosts were no longer allowed to have stock in the company.
D) Quiz-show contestants had to be vetted by the show's sponsors first.
E) None of the above options is correct.
The Supreme Court sided with Larry Flynt in his case against Jerry Falwell because
______.
A) Hustler magazine was never sold outside the court's jurisdiction
B) parody falls under the opinion and fair comment rule
C) privileged speech is protected under the First Amendment
D) Hustler was not the only national porn magazine
E) it approved of the magazine's message
Ad-libbed or scripted banter that goes on among local news anchors, reporters,
meteorologists, and sports reporters before and after news reports is called ______.
A) happy talk
B) crime blocks
C) pretty-face
D) sound bites
E) talking heads
Which kind of research method reveals correlations between two variables?
A) Content analysis
B) Experiment
C) Political economy
D) Focus group interviews
E) Survey
For each number under General Questions, fill in a letter.
A. Yellow journalism
B. Ludlow miners' strike
C. Torches of freedom
D. United Artists
E. Stunt or investigative journalism
Ivy Lee
What do the Nintendo Wii and Xbox Kinect have in common?
A) They use various methods of motion detection as part of controlling the video game.
B) They are examples of using interactive technology to attract nongamers.
C) They require a gamer to move around more than game systems with traditional
controllers.
D) They provide a much more immersive gaming experience.
E) All of the options are correct.
Which laws, passed in 1917 and 1918, made it a federal crime to disrupt the nation's
war effort?
A) Privacy Act
B) First Amendment
C) Espionage Acts
D) Sedition Acts
E) Bill of Rights
Electronics manufacturer Sony has the third most popular console, the ______.
A) Wii
B) PlayStation series
C) Nintendo
D) Atari
E) Xbox
