What is the name of the project in which many libraries and companies like Microsoft
and Amazon are joining forces to digitize millions of books with expired copyrights?
A) Apple
B) The Open Content Alliance
C) The Association of American Publishers
D) Google
E) The Digital Public Library of America
Our society has been reluctant to debate the inequalities inherent in mass media
ownership and has gradually collapsed the critical distinctions between ______.
A) capitalism and the free market
B) democracy and free speech
C) space and time
D) capitalism and democracy
E) socialism and free speech
For each number under General Questions, fill in a letter.
A. Kinetoscope
B. Iconoscope
C. Electronic television
D. The Jazz Singer
E. CBS news anchor
F. Twenty-One
G. Birth of a Nation
H. Shaft
I. Oldboy
J. Lost in Translation
K. DBS
William Kennedy Dickson
Which of the following is true about HD radio?
A) It allows a radio station to broadcast several different formats simultaneously on the
same frequency it already uses.
B) It is the same thing as satellite radio.
C) It has been exploding in popularity, and consumer demand is outstripping the ability
of radio stations to keep up.
D) HD radio is an analog technology.
E) It was developed in the 1950s but kept from the public for decades by business
owners.
Game sites and blogs are among the most popular external communities for gamers.
A) True
B) False
Evergreen magazine subscriptions are those that are automatically renewed on the
subscriber’s credit card.
A) True
B) False
A. Buddy Holly
B. Thomas Edison
C. Little Richard
D. Elvis Presley
E. Bing Crosby
F. Chuck Berry
G. Alan Freed
H. Emile Berliner
I. Jerry Lee Lewis
1) Flat disk
2) Earliest phonograph
3) Crooner
4) Drag queen
5) Payola
6) Jailed
7) Drafted into the Army
8) Married young cousin
9) Died in plane crash
The nation’s largest broadcast group owns more than eight hundred radio stations.
A) True
B) False
The Pentagon Papers case involved which of the following legal concerns?
A) Reporters were infringing on the copyrights of the Pentagon.
B) Reporters were making unfair use of Pentagon documents.
C) Newspapers were libeling the president and his administration by exposing their lies.
D) The president should have the absolute privilege to block newspapers from
publishing unflattering material.
E) Whether or not the government has the right to censor a newspaper and prevent
publication in the interest of national security
Among magazines that target audiences by age, the most dramatic recent success has
come from those aimed at _____.
A) children
B) tweens
C) young adults
D) adults over fifty
E) thirty- to forty-year-olds
The data-linking feature that allows Internet users to skip directly from a highlighted
word to a related file in another computer system is called _______.
A) hypertext
B) convergence
C) spamming
D) Net shorthand
E) e-mail
Differences in, and competition over, technical standards ______.
A) caused the FCC to temporarily ban any new TV licenses in the late 1940s and early
1950s
B) meant that it took over a decade before all three of the major networks started
broadcasting in color in the mid-1960s
C) resulted in a “war” between the Beta and VHS formats of home videocassette
recorders
D) resulted in a “war” between Blu-ray and HD DVD formats for high-definition movie
recordings
E) All of the options are correct.
Inventor Lee De Forest developed a vacuum tube capable of detecting and amplifying
radio signals.
A) True
B) False
Who launched United Artists?
A) Mary Pickford
B) Adolph Zukor
C) Edwin S. Porter
D) Thomas Edison
E) None of the above options is correct.
What time period is considered the “golden age” of radio?
A) 1960s
B) Early 1900s
C) 1920s and 1930s
D) 1890s
E) 1990s
American studios were able to gain control of the world film industry during World War
I
A) True
B) False
What advantage does smartphone advertising have over Internet advertising?
A) The ads are smaller so advertisers don’t have to write as much copy.
B) People will definitely see a smartphone ad because they are always checking their
phones.
C) Smartphone ads can be tailored to a specific geographic location or user
demographic.
D) Smartphone ads are more general.
E) None of the options is correct.
The global economy has reduced prices to the point where most low paid workers in
Third World factories can afford the stereos and TV sets they help manufacture.
A) True
B) False
Online news has helped speed up the news cycle.
A) True
B) False
Which of the following statements does not represent part of the traditional high culture
critique against popular culture?
A) Popular culture is formulaic and repetitive.
B) Popular culture simply exploits and recycles high culture to lesser effect.
C) Popular culture debases our taste for finer culture.
D) Popular culture creates a greater appetite for high culture, making high culture less
elite.
E) The abundance of pop culture material leaves consumers with less time and money
to spend on high culture.
The perspective in strategy games is first person.
A) True
B) False
Which of the following is a basic tenet, or belief, of conventional journalism?
A) Reporters have a moral and ethical duty to help improve civic life.
B) Journalists should help improve political discourse.
C) A free press should question the government and get both sides of a story.
D) Journalists need to become activists for engaging the public in the political process.
E) All of the options are correct.
With the coming of the printing press, the printed newspaper became the first
mass-marketed product in history.
A) True
B) False
For each number under General Questions, fill in a letter.
A. Longer electromagnetic wavelengths
B. Satellites
C. Shorter electromagnetic wavelengths
D. Armstrong commits suicide
E. Real-time computer messages
F. War of the Worlds
G. Now WNBC
H. Government-sanctioned monopoly
I. CBS
J. Algorithmic search engine
K. Online audio files
L. Web browser
M. Printing press
N. ISP
IM
Politicians have threatened to cut government funding for public broadcasting.
A) True
B) False
A. 1910s
B. 1920s
C. 1950s
D. 1990s
E. 2000s
1) Drive-ins
2) Movie palaces
3) Live band
4) Megaplexes
5) Cinerama and CinemaScope
6) IMAX screens
Which statement about the relationship between blogging and traditional newspaper
news is true?
A) Bloggers are increasingly following the lead of traditional newspapers.
B) Traditional newspaper news remains unchanged despite the influx of Internet
bloggers.
C) After expressing concern and opposition to blogging as news, many newspapers are
promoting their own blog presence.
D) No blog has been able to gain credibility or garner a significant readership.
E) All of the options are true.
In the 1800s, America’s largest railroads used press agents to ______.
A) drum up passenger business
B) sell shares of stock
C) campaign for government funding
D) obtain the right to ship coal
E) help them drop fares and shipping rates
Selecting from the following list, match items with the type of news with which they
are associated.
A. Print news
B. TV news
Sound bites
Which of the following is true about the globalization of media?
A) It’s more difficult for American media to reach other parts of the world.
B) Globalization allows foreign companies to have more control over the media that
Americans consume.
C) Globalization has prevented U.S. TV channels from establishing a foothold in other
countries.
D) Globalization facilitates the equal development of media in both the United States
and other countries.
E) Globalization allows companies to recoup losses in the United States with sales
overseas.
According to historians, advertising has existed since 3000 BCE, when wooden or stone
signs were placed outside shops in ancient Babylon.
A) True
B) False
Podcasting and Internet radio aren’t very portable because you need a computer to use
them.
A) True
B) False
Which statement best describes the uneasiness between the commercial and artistic
sides of the music business?
A) Record labels only want cookie-cutter artists, but recording artists don’t want to
compromise their own ‘sound.”
B) An artist who criticizes commercial culture might need to sign with a major label
and become part of that culture in order to reach a larger audience.
C) Record labels rely on the Internet to promote artists, but recording artists feel that
this practice is too commercial.
D) Artists want to set their own prices, but record labels are unwilling to allow artists
too much freedom.
E) All of the options are correct.
Alternative magazines such as the Progressive and the National Review have
historically defined themselves in terms of gender and race.
A) True
B) False
Unauthorized online file sharing is known as __________________.
_______________________ is the phenomenon of one country’s media, fashion, and
food dominating the global market and shaping the cultures and identities of other
nations.
A popular form of early TV programming that brought live dramatic theater to
television, ______________________ were influenced by stage plays.
The socioeconomic disparity between those who do and those who do not have access
to digital technology and media such as the Internet is sometimes referred to as the
_________________________.
______________________, an early tactic of movie studios to control exhibition,
involved pressuring theater operators to accept marginal films with no stars in order to
get access to films with the most popular stars.
In the 1940s, _____________________ originated as magnetized strands.
The government-approved commercial company that allowed the United States to gain
world leadership in broadcasting was named _________________________.
Movie theater facilities with fourteen or more screens are called
______________________.
________________________ is a media research argument that says that when the
mass media pay attention to particular events or issues, they determine the major topics
of discussion for individuals and society.
______________________ from the Middle Ages featured decorative, colorful designs
and illustrations on each page.
_________________________ is a noncommercial radio network established in 1967
by the U.S. Congress to provide an alternative to commercial broadcasting.
Editions of national magazines whose advertising is tailored to subscribers and readers
according to occupation, class, and zip-code address are ______________________
editions.
In book publishing, ______________________ editors provide authors with feedback,
make suggestions for improvements, and obtain advice from knowledgeable members
of the academic community.
In the 1950s, songs recorded or performed by musicians who did not originally write or
perform the music, were called _________________________; they were an attempt
by white producers and artists to capitalize on popular songs by blacks.
A/an ____________________ is a sort of blueprint or roughly drawn comic-strip
version of a potential television ad.